LinkNow Media | Customer Reviews

The Web is Waiting For You

Tag: Online Presence (Page 1 of 4)

Why Google Likes Businesses It Can Trust

Would you buy services from a company that you couldn’t trust? No. Probably not.

So, when Google decides who’s going to rank before who on their search engine, they promote trustworthy businesses above all others. Google’s goal, after all, is to provide users with relevant, trustworthy results for their searches. If they didn’t, that would be the end of Google. And Google wouldn’t like that too much.

We know that trust is important for Google. But how do you show that you’re trustworthy? In this post, we’re going to look at a few proven tricks to make your business trustworthy online.

Expertise, Authority, Trust: Google’s Quality Evaluator

If there’s one thing you need to know about Google’s page ranking system, it’s E-A-T.  This stands for “Expertise, Authority, and Trust” and it’s a fundamental part of how Google ranks your business on their search engine. The higher you rank, the easier it is for people to find you. If Google finds that you have strong E-A-T, they’ll be happy to promote you before your competition!

As we noted last November, while expertise and authoritativeness are crucial for SEO, trust has proven to be the most important piece of every SEO strategy. It’s what we, here at LinkNow Media, have used to build our results-driven local SEO and organic SEO strategies.

Positive and Detailed Reviews Prove that You’re Trustworthy

The best place to start is by getting lots of detailed reviews from your clients.

Reviews make your business legitimate in Google’s eyes. They make a business more than just an online entity. It makes them real. And although good reviews are always best, having lots of reviews can help your business seem more trustworthy. They show a pattern and build a reputation, which in turn builds trust.

Make sure you ask every client (who’s happy with your work) to leave you a review online. Make it easy for them by bringing a tablet or smartphone with you to the job site. Or, send them an email once the work is done. Encourage your clients to leave a detailed review that says what they liked about your work. The more specific details, the better!

Write Content that is Honest, Upfront, and True

It might surprise you to learn that Google reads all the content on your website. They do this to figure out whether your webpages might be relevant to their searchers.

If you’re selling a product or service, don’t hide your pitch in a bunch of information. Come out and say it! If someone is looking to buy, they’ll know they’re in the right place—and be convinced at the same time. By being honest about selling something, you tell Google that your page is relevant to buyers. The result is that Google will help turn your page into a lead generating machine.

Finally, make sure that all your claims are true. Don’t exaggerate the benefits of your product. Google has indexed nearly all the information available online today. And their algorithms are designed to look for scams, schemes, and tricks.

Be honest and reap the rewards!

Increase the Trustworthiness of Your Business with the Help of a Digital Marketer

If you’re looking to build trust with Google, the most effective way to do so is to hire the expertise of a digital marketer like LinkNow Media. We help small business owners with reputation management so that Google will rank them better.

If you have questions, concerns, or comments—leave us a note below, and we’ll get back to you ASAP. Or if you’d like to speak to an SEO expert, send us an email at website@linknowmedia.com.

5 Reasons that More Reviews Will Help You Crush the Competition

Good reviews are the bedrock of a strong reputation management strategy.

Having plenty of good, high-quality reviews can make the difference between appearing at the top of Google’s search results and being buried by your competitors. In fact, evidence shows that reviews are one of the most important factors determining your local search result rankings. And at LinkNow Media, we consider them one of the easiest and fastest ways to give your online marketing to boost it needs.

Here are five reasons why:

1.      Reviews Expand Your Web Presence

In the realm of online marketing, content is king. It’s the motor that drives your web presence and expands your reach. By pumping out lots of high-quality content, you show Google that you have something important to say. And that you’re an authority in your industry.

Online reviews serve a similar purpose. The more positive ones that you accumulate, the larger your online footprint becomes. From Google’s perspective, that means your information is constantly being updated and verified by your user base: a good prospect when they’re looking to recommend you over your competitors.

2.      Reviews Highlight Your Relevance for Local Search Results

A detailed review will often include information about the company, the service provided, prices, and customer service. These are all relevant details that tell Google more about your business in the form of keywords.

We’ve already discussed how getting keywords in your reviews can improve your online search results. For the purposes of this post, I’ll offer a brief summary.

For Google, keywords are like signposts. They’re carriers of information that indicate the purpose of a webpage. Essentially, they help Google sift through your site and determine whether it is relevant to a searcher.

By expanding your number of detailed reviews, you’ll naturally expand your keyword profile. What does that mean for you? As a result, you’re likely to see your website come up for a greater array of relevant search terms. You may even hone in on an extremely competitive keyword, such as affordable plumber in Dallas.

3.      Reviews Improve Your Search Rankings

The data is clear: the more positive (and detailed!) reviews you have, the better you’ll rank online. It’s as simple as that.

One of the key areas where reviews matter is in what’s called the local pack: the top section that Google displays whenever a user enters a search for a local service. It looks like this:

Your chances of showing up in the local pack improve enormously with consistent, high-quality reviews—especially ones with keywords in them. According to one study, having keyword-heavy reviews was the single most important factor for getting included in the local pack.

Why does Google lend so much weight to reviews? Well, because…

4.      Google Trusts Reviews (More Than They Trust You)

Google likes businesses they can trust. Unfortunately, the Internet sometimes makes it difficult to find such establishments. After all, a company can say anything about itself that it wants. You can claim to be the best pizza joint in NYC all you want. It doesn’t make it true.

What businesses can’t control—at least not completely—is what others say about them. That’s why Google takes reviews so seriously: because they are a comparatively reliable source of information. Sure, some reviews may be disingenuous, solicited, or falsified. But taken as a whole, they’re an effective tool that allows Google to “cross-examine” information and find the most trustworthy businesses to recommend.

5.      Consumers Trust Reviews (More Than They Trust You)

Like Google, consumers find reviews much more persuasive than what any business owner has to say about themselves. One survey found that a whopping 93% of consumers consult online reviews before making a purchasing decision.

Ultimately, the goal of your marketing campaign is to convert your target audience into a loyal customer base. Getting plenty of positive reviews will help you achieve that aim. In the eyes of potential customers, it’s the most persuasive argument you can provide.

A lot has changed since the digital age. Especially for small business owners, the Internet has revolutionized the way we do business. Nevertheless, one thing remains the same: a good recommendation goes a long, long way.

Need Help Generating Reviews? Give the Team at LinkNow Media a Shout!

With over 10,000 clients, it’s safe to say that we at LinkNow know a thing or two about managing an online reputation. We’ve helped garner hundreds of rave reviews, building a strong web presence for ourselves. Not to mention for our customers, too.

If you need help coming up with a solid review-generation strategy, consider giving us a shout! Leave a comment below, email us at website@linknowmedia.com, or call us at 1-888-667-7186. After all, we’re here to help

Do You Need Reviews to Rank on Yelp?

These days, ranking well on Yelp is nearly as important as ranking on Google. And just like on Google, good reviews are a fast-track-pass to ranking on Yelp.

What do people have to say about you and the service you provide? Are people raving about one common thing? Do they have anything to say in the first place? The answers to these questions could have a major impact on whether your company will rank well or not.

Read on to learn how to get the kind of reviews you need to rank on Yelp!

Positive Yelp Ratings Will Improve Your Ranking

Want to pop up first when people search for a service on Yelp? The proof is in the pudding and the answer is in the reviews. The more reviews you have overall, the better it is for your ranking. So, whenever you can, casually remind your clients to leave you a Yelp review and easily reap the rewards.

Your reviews are a good reflection of your reputation. Although it’s true that it’s better to have people talking about you than not talking at all, it’s obviously best for your business to have positive ratings. This way, when customers refine their search results to show the “Highest Rated” businesses for a certain service in their area, you’ll want to be a top result.

You should encourage all your clients to write you reviews on Yelp, but especially those you’ve just wowed with exceptional service. They’re way more likely to write you a great review!

Rank Better on Yelp with SEO-Optimized Reviews

SEO, also known as search engine optimization, is an essential component to ranking on search engines and business directories on the Internet. Try to encourage your customers to insert specific keywords related to the services you provide in their Yelp reviews. Studies have shown that the frequency of relevant keywords in reviews can have a significant impact on your Yelp rankings!

For example, if you’re a roofing contractor, reviews that specifically mention roofing repair or roofing installation are what you’d be going for. It’s especially important that the keywords used, match with the business category you’ve selected on your Yelp listing. If you’re a plumber and have selected plumber as your business category, having the word plumber in many reviews is very important for Yelp!

So, what’s the best approach for getting keywords into reviews? Ask your clients to be specific and detailed about the services they received. Make sure they describe the quality and what they loved about it. Detailed reviews will almost always be filled with relevant keywords that will help your rank!

Climb the Rankings with Elite Yelper Reviews

Although Yelp’s review filter algorithm remains something of a mystery, we know that active users are much more likely to be included in the overall rating than inactive or new users. The idea is that Yelpers who leave a lot of reviews are more likely to be trusted sources. In turn, Yelp gives their reviews more weight in the overall scores.

So, if you know that a client of yours hasn’t left many reviews, ask them to leave reviews for other local businesses while they’re at it. That’ll make it a lot more likely for them to count in your overall rating and get you ranking—fast!

 

Want more tips and tricks like the ones in this article? Get in touch with us at website@linknowmedia.com to keep up to date with our posts and leave us a comment below.

Improve Your Google Ranking Fast with Keyword-Optimized Reviews

As we’ve written elsewhere, it can take a long time to start ranking for new content. Google’s timelines can be really frustrating! So, what do you do if you want to improve your Google ranking fast?

Research has shown that there’s a strong connection between keywords in reviews and improved local search results. One study named it the number one way to boost local SEO. Not NAP clean-ups. Not GMB posts. Not a 5-star score. Keywords.

So, getting them is a great way to improve your search results. But should you do it? Should you start telling your clients to write “best plumbing repair service Atlanta” in their review?

Well… not exactly.  You don’t want to force your customers into writing something they otherwise wouldn’t say. It may, however, be wise to steer them in the right direction.

Do I Need Keywords in My Reviews?

Keywords are like signposts: they point people (and search engines) in the right direction. From Google’s perspective, keywords show that a text (reviews, website content, blog posts, etc.) is relevant to searchers. When a Google user enters a search term, Google wants to display the most relevant results at the top of the page. Keywords help Google sift through and find them.

This goes for the landing pages on your website, as much as for the reviews on your GMB listing. Google likes it when a review includes keywords. It shows that your landscaping company actually provides the landscaping services you advertise. And that someone out there really believes they are the “best landscaping company in San Diego!” Who wouldn’t want to rank for a keyword like that?

Should I Ask My Clients to Use Keywords in Their Reviews?

At LinkNow Media, we do not recommend that business owners ask their clients to include specific keywords in their reviews.

Why not?

  1. It’s inauthentic. You want your reviews to be truthful. Google does, too. If you ask your clients to use specific phrases and keywords, their reviews will feel scripted. Forced. Fake.
  2. It’s unconvincing. Positive reviews are supposed to be convincing. They should show that you are an authority in your industry—a professional that consumers can trust. By asking clients to follow a script, you’re limiting the potential of your reviews. Ultimately, they’ll be far less convincing than if they felt natural.
  3. It’s risky. Google doesn’t like SEO trickery. They’ve clamped down on previous SEO “hacks,” and they’re bound to do the same for future ones. If you try to game the system by shoehorning keywords into your reviews, you risk being penalized by Google down the road.

The bottom line is that Google values keyword-optimized reviews because the business owner has no control over them! They’re spontaneous, authentic, and truthful. They’re the perfect reference.

How Do I Get Keywords in My Reviews?

You want keywords in your reviews. But you also want your reviews to sound natural. What can you do?

The best course of action: ask your clients to leave detailed reviews. Give them some guidelines. For example, if you’re a plumber, you may want to ask your customers to leave reviews that mention:

  • The service you provided
  • The time it took for you to respond and complete the job
  • Pricing information
  • The quality of customer service.

By doing so, keywords will naturally appear in your clients’ writing. Plus, it’ll sound more convincing for readers.

Consider the following two reviews from LinkNow Media’s Google My Business listing:

Pretty bare bones. Not a whole lot of information. Let’s look at the second one:

Notice the keywords: SEO services, company’s web presence, design assistant, as well as our company name. The client was not asked to use these terms. Rather, they came out naturally because the reviewer provided ample detail. Plus, it also makes the review much more convincing for reviewers.

In short: Ask your clients to leave reviews. But give them more to go off. Ask them to provide details of the services you provided, how long it took, so on and so forth, and you’ll see keywords naturally arise in your reviews. That way, you’ll help build a solid online footprint—and trustworthy reputation. Two birds with one stone. We like that.

Need Help Managing Your Online Reputation?

With over 10,000 clients, we at LinkNow Media know a thing or two about reputation management. Over our many years, we’ve built a strong online presence—not just for ourselves, but for thousands of business owners across North America.

If you need help proving your worth to the world and drumming up business, give us a shout at website@linknowmedia.com, or at 1-888-667-7186. Oh, and don’t forget to comment below!

5 Reasons You Need Reviews on Your Website

In the age of digital marketing and Search Engine Optimization, there’s no shortage of ways for small businesses to attract customers. You can create an easy-to-navigate website, submit it to search engines, implement Google Analytics, and create a slew of social network business profiles.

But at the end of the day, the most significant determinant for whether a client will waltz into your store or walk on by isn’t something a savvy marketing agency can buy. It’s the customer review.

Here at LinkNow, we’re firm believers that every business owner should embrace the power of the customer review and its persuasive powers.

1. Consumers Trust Other Consumers

Studies show that 84% of consumers trust a company’s online reviews as much as a recommendation from their own friends.

This might surprise you but trust us when we say it’s true. And it makes sense. When a customer posts a review online, they don’t have any agenda other than to share their own experience. Clients trust this, and it shows.

2. Show, Don’t Tell: A Customer Review Shows Other Consumers How Great You Are

Any company in the world can say they’re the best at what they do. In fact, every single company says that, don’t they? When you look at these over-the-top claims from the vantage point of a consumer, they seem a little generic and fluffy, don’t they?

Consumers are smart, and they know that it is in your best interest to say you’re the best plumber in the area. What they want is proof that this is true. And what’s better proof than a 5-Star review from a satisfied customer?

3. When You Embrace Customer Reviews, You Are Embracing Honesty and Transparency

74% of consumers polled in a 2016 study show that positive reviews make a business seem more trustworthy. Transparency is incredibly important to customers these days. And when you ask clients to leave reviews for your business and share reviews on your website, you’re embracing transparency to the fullest. You’re letting those who have first-hand experience with your company do all the talking (and advertising!) for you.

4. Online Reviews Have a Positive Impact on Your Revenue!

A 2016 Harvard Business School study reveals that as your Yelp rating rises, your revenue follows suit.

To not promote your Yelp and Facebook page—and those many glowing reviews—through your website would be a major oversight.

5. Good Reviews Inspire Good Reviews

Lastly, we tell all our clients that there is no shame in politely asking a customer to share their experience on Yelp or Facebook. Everyone does it and most customers are happy to oblige.

However, if clients happen to come across your business profile online, they might feel inclined to leave a review on their own volition—especially if everyone else already seems to be doing it.

Want Reviews on Your Website—LinkNow Media Can Help!

The customer review is the greatest asset in the world of marketing. If you’re sitting on pages of positive reviews you’d be foolish not to place them front and center for the world to see!

Already have a LinkNow website? Why not ask your web designer to add some reviews to it? Don’t have a LinkNow website yet? Why not speak to an SEO specialist and get the leads you need to succeed!

Give us a call at 1-888-667-7186 or send an email to website@linknowmedia.com. And if you have a comment or question, leave a reply below!

3 Tricks to Improve the Online Presence of Your Business

The accessibility, precision, and sheer scope of the internet has forever changed the way businesses operate.

To say that everyone is online nowadays is neither stereotype nor hyperbole – that goes for clients and enterprises alike. A business’s online presence has become equal parts storefront and calling card, permitting degrees of promotion and engagement that yesterday’s proprietors could only have dreamt of.

With the right content and approach, you can advertise the very best of your products and engage with the people interested in acquiring them.

In other words, instead of staging a presentation, start a conversation.

Just to help you out, the SEO department at LinkNow Media has assembled a simple list of three steps businesses can take towards developing their online prowess. And don’t forget to let us know what you think in the comments!

1) Establish Your Presence and Maintain It

By now, you’re well aware of the power and potential of the online world. Websites, social media, and email lists are the norm among business owners.

But it doesn’t end there.

A website devoid of content, or a Facebook page without a single post, is the online equivalent of a new car without gas. It looks great—but won’t get you far. And while you’re lagging behind the competition, your clients are going to go elsewhere.

Update and maintain your website and social media profiles with the same care and regularity as you would a storefront.  Give your customers a window into your best work by taking photos and posting them online! Write blog posts, social media posts, and continuously add new landing pages to your website. Don’t forget that content is king in 2019!

It can be internal, too – feature posts about additions to your inventory, changes to offered services, or even profiles on new employees! When you keep your customers abreast, you can forget the rest.

2) Be Receptive and Accessible to Your Clientele

One advantage small businesses have against corporations is a sense of intimacy. Your clients can put a face to your name. Seize this advantage and engage with everyone who’s following your business online!

Respond to good and bad reviews promptly and in detail. Answer inquiries you receive, on your pages or via email, in an equally timely manner. Acknowledge compliments and attempt to resolve complaints.

You’ll be amazed at what you can learn about your clientele—and about your business itself. Take the feedback to heart and listen attentively to what your customers have to say.

Above all, be consistent and maintain a constant and reliable presence. By showing customers that you care about what they think you’ll forge meaningful connections that can be turned into leads.

3) Reward Existing Customers and Incentivize New Ones

The importance of repeat business and customer loyalty depends on your industry.

For instance, showing up for a one-time lawn care appointment could lead to years of frequent lawn maintenance.

Regardless of where you find yourself, acknowledge the customers who have stuck by you since day one. Consider the VIP approach and offer exclusive referral bonuses, discounts, or even a newsletter for regular customers.

In the same vein, always be on the lookout for new clients. Consider untapped markets. And never sacrifice one for the other.

Maintain online engagement with your current customers, and you’ll be opening the door to new business!

Use Reviews to Boost Your Ranking on Google Maps

Online reviews have forever revolutionized the way businesses operate.

Each time a prospective client or consumer searches for a service your business offers, they’ll be met with a multitude of different choices— all in their vicinity. Whether good or bad, your reviews will summarize and highlight your business’s products or service in the interest of informing future customers.

And not only is there a strong correlation between good reviews and new leads, but there’s also a connection between the way businesses rank and the kinds of reviews they get.  While you may not be able to control the tone of your business’s reviews—other than offering clients the best service and the best products you can—there are little things you can do to make sure your reviews get you the ranking you need!

Let’s have a look at a few ideas.

1) Positive Reviews Will Help You Rank

Offer the quality of services and products your clients will be delighted to rave about!

Reviews are formatted in the traditional one-to-five star ranking scale. While you obviously can’t specifically solicit great reviews, if you run the best business you can, the reviews will speak for themselves.

Here’s the thing: you’re much more likely to hear from unsatisfied customers than from satisfied ones. That sounds like an incentive to me!

With an array of glowing, five-star reviews, the clients will come flocking in!

2) Long (Positive) Reviews Make You Appear Trustworthy to Google

Did you know that reviews with words rank better than those without?

Long, detailed reviews will do more than inform future clients about the quality of your products and services. They’ll also show Google that your products are worth a conversation. The simple fact that someone has put their time and energy into writing a detailed positive review, makes your company appear trustworthy for Google.

3) Encourage Your Clients to Become Local Guides for Google

Google lends more weight to reviews left by active users. Google calls these active reviewers Local Guides. By acquiring reviews from these Local Guides, you’ll start ranking a lot faster!

Problem is, it’s not like you can go out there looking for Local Guides to review your product. So, encourage your clients to leave reviews on other businesses as well. With as few as 3 reviews, a Google user will become a trustworthy source in Google’s eyes.

4) Encourage Your Clients to Be Specific About the Services They’re Reviewing

Like the content on your business’s website, online reviews have keyword ranking potential. That means that when your clients leave reviews with specific references to the products or services you offer, you could actually improve your ranking for those keywords.

The more detailed, pertinent, and industry-relevant your business’s reviews are, the better.

5) The More Reviews the Better

This one’s really simple: the more reviews you get, the more likely people are to trust your total rating. The same applies to Google. The more people that are engaged with your Google My Business account, the more authority you’ll build up.

6) Google Loves Reviews with Images

Most of us are visual people. For this reason, it’s wonderful for your business and for prospective clients for your customers to enclose a picture or two with a review. It’s common enough for restaurants where taking pictures of food is practically a subculture—but it applies to all types of businesses!

Are you clients bursting with pride over their stunning new landscape or their gorgeous kitchen remodel? Have them show it off— and with it, your business’s craftsmanship!

7) Respond to All Your Reviews—Fast

Most importantly, interact with your reviews—and your reviewers. Not just the good ones!

The promptness of your reply and the quality of your response are both criteria that Google uses to rank businesses in local search. Be polite, detailed, and concise.

In the case of a complimentary review, thank the client for their patronage and for taking the time to review, and tell them you look forward to serving them again.

For a not-so-complimentary review, offer a genuine apology and seize the opportunity to remedy the situation. It will look so much better than an unanswered post!

Need Help Managing Your Google Reviews? LinkNow Media Can Help!

 At LinkNow Media, reviews and reputation management are our specialties! After almost a decade of success in digital marketing, we have the answers you’re looking for. Ask us anything in the comments below or give us a call at 1-888-667-7186.

Let’s work together to get ranking!

How to Respond to Negative Google Reviews

As a company, generating good online reviews is a great way to drum up business and showcase the value of your services. Of course, not all the reviews you get will be positive, and it’s essential to develop a reputation-management strategy that lets you effectively respond to those that are less than favourable.

With that in mind, we at LinkNow Media have devised the following 5-stage process to help business owners respond to negative reviews.

Five Steps to Writing a Successful Negative Review Response

1.      Evaluate internally

Before responding to a negative review, it’s first important to evaluate its validity. Discuss it with your colleagues: Does it contain any constructive criticism that may help you improve your business practices? Is there anything you could have done differently to change that person’s experience? Even if the reviewer has embellished some aspects of their review, there might be a kernel of truth that could help you improve your business.

By developing an internal evaluation procedure, you’ll be able to approach such reviews with a clear mind and a cooler head. It’ll stop you from posting whatever first pops into your mind. Instead, you’ll be able to focus on the potentially valid criticism a reviewer might have and respond to it appropriately.

2.      Respond publicly

As enticing as it might be, don’t start by reaching out to a reviewer privately. Other viewers need to see that you are addressing such reviews so that they understand you’re trying to redress the problem. Ultimately, it’s best just to respond to the negative review directly on your Google My Business page.

Accessing Your Google My Business Reviews:

  1. Go to business.google.com and sign into Google My Business.
  2. Click on the three horizontal bars in the top left-hand corner of the page.
  3. When you find a review you want to respond to, click “View and reply” (or “Respond now” if on a mobile device).

3.      Empathize

Customers can tell when your response is half-hearted. If you all you post is fluff without substance, they’ll take notice. Worse still, they might think you don’t care about your business.

Show reviewers that you care. Address them by name, thank them for their review, and if possible, highlight something positive they mentioned about your business. If necessary, apologize when you could have done something to improve their experience.

4.      Offer solutions

It’s important to offer customers a solution to their problem. We’re not saying you have to bend over backwards with discounts and full refunds, but you should provide them with something that’s actionable. At the very least, give them the opportunity to reach out to you personally and address their grievances one-on-one.

5.      Move the conversation offline

When you’re offering solutions that require further discussion, it’s best to move the conversation offline. Leave the customer your contact information and let them get back to you. With the ball in their court, you’ve done everything that you can—at least for the time being.

How to Take Control and Improve Your Online Reputation

In Part 2 of our online reputation series, we give you the tools you need to take control of the conversions about your business.

For Part 1, click here to learn how to use reviews to generate leads.

For Part 3, click here to find out why reviews convert better than ads.

If you are new to the world of SEO and online marketing, you might think your company’s reputation is completely out of your hands. When so many people are just typing whatever they want into their computers, how are you supposed to stop them from writing a negative review about your business? How are you supposed to persuade them to write a good review?

If there’s one thing to be learned from our line of work here at LinkNow, it’s up to you to manage your online reputation. It is determined by how you handle every situation—good or bad.

Here are a few ways you can improve your company’s online reputation.

You Received a Negative Review. Now What?

Did you wake up to discover that a customer of yours has penned a negative review about your business? Maybe your team had a bad day and underperformed with the client. Maybe there was some misunderstanding. Maybe the client’s criticisms are unfounded and simply unfair.

In these situations, you might feel attacked and scared for your business. Your gut response might be to respond heatedly and tell this customer just how wrong they are. I mean, they’re attacking your business after all. That business is your livelihood!

We’ll tell you the same thing we tell all our clients at LinkNow: Don’t respond negatively to a negative review! Don’t lose your cool. Doing so might lead to the online equivalent of a shouting match between you and a customer. Is that something you’d want people to see when they walk through your door? Probably not.

Respond Positively to Negative Reviews

Whether they’re right or not it is always in your best interest to do two things:

  1. Publicly respond to the negative review if possible
  2. Be positive and receptive to the dissatisfied client.

Let the customer know you hear their complaints, criticisms, and concerns. When customers air grievances, they might expect a lot of things in return. While you might not be able to turn back time, you can at least let them know they’ve been heard and acknowledged. Let them know that the problem will be addressed with your staff and will not happen again.

Every business gets a negative review every now and then. If you handle it professionally and graciously, customers will chalk the issue up to a misunderstanding or isolated incident.

Ask Newcomers and Regulars for Reviews

Like we said, every business is bound to get one or two negative reviews. What helps is when there are many positive reviews on your Google My Business, Yelp, and Facebook pages to make those negative reviews seem less representative of your company.

If your business has been operational since before the advent of social media, asking clients for online reviews might seem kind of strange. You might be worried that you’re being pushy. Don’t be! In the age of ‘Buy Local’, people love supporting local businesses. What better way for them to show their support than to post a glowing, thoughtful, and honest review of your business?

A Reputation Built on Reviews

Before you get customer reviews, you need an online presence. For some business owners, that is especially difficult. At LinkNow Media, we’ve helped over 10,000 small business owners spread the word about their services. Once we’ve established your online presence, you’ll have the customers you need to get those important reviews!

Click here to read Part 3 of our reputation management series!

Get Leads with a Reputation Management Strategy for Small Business

In Part 1 of our online reputation series, we look at how your reputation can be turned into a lead generating machine.

Click here for Part 2 and learn how to take control of your online reputation!

It’s no secret that doing good work and building a good reputation will help your small business. It’s always been that way. Well before the internet was ever even an idea, business owners needed to develop solid relationships with their customers. And those relationships translated to leads.

But with the invention of the internet, it suddenly became impossible to escape your reputation. Your marketing, your reviews, your engagement with clients—it’s all recorded and visible for everyone to see.

In the online world, managing what people read about your small business can mean the difference between success and failure. Join us as we explore the ins and outs of reputation management for small businesses.

What is Reputation Management?

When most small business owners think of managing their online reputation, they think reviews. And while reviews are a good place to start, it’s really just one small part of your digital reputation.

Everything you do online contributes to your reputation. Your content, your marketing, your engagement with clients, your reviews, your business listings, the articles written about you, the comments mentioning you on social media platforms. The list goes on and on.

That’s why it’s important to think of reputation management as an essential part of your digital marketing strategy. Ironically, it’s not about you. It’s about making your clients feel valued. It’s about showing your clients that you care what they think.

Reviews Are Conversion-Ready Free Advertisement!

If you haven’t already, sign up for Google My Business, Yelp, and Facebook. These three review sites offer small businesses a platform to establish connections with their clients. By filtering fake reviews, each of them has become an authoritative place to learn about a business. People trust what they read there.

Think of reviews as free advertising. People will spread the word about your business often without even being prompted. Ideally, you do good work and your clients leave great reviews. However, even bad reviews can be to your benefit. How?

It’s not always about what the client says. It’s about how you respond to it. Thank people for the good ones and try to find ways to calmly mitigate the bad ones. And don’t leave anyone out!

Studies show that 77% of consumers read reviews before buying something. That means reviews are also an important conversion factor. They are one of the last things a consumer will check before buying a product or service. Many consumers even use filter tools to look view only the 4 and 5-star businesses. Make sure you’re up there with them!

Comments Help You Connect With Your Clients

Are you using social media platforms like Instagram, Twitter, Pinterest, or Facebook? Make sure you keep up-to-date with them by keeping your notifications on. When someone leaves a comment for you, respond to it as promptly as possible.

This will not only show that many people are interested in what you’re offering, but it will also show that you care. Establishing strong lines of communication between yourself and your client-base will make them feel good about spending their hard-earned money on your services rather than your competitor’s.

Advertising and Content Tells Clients What Kind of Business You Are

Ever go to a website and find yourself closing window after window of pop-ups? It sucks.

Certain kinds of advertisements can create the wrong impression of your business. Make sure that when you’re developing your marketing and content strategy, you’re thinking long and hard about how you want to represent your business. Assume that clients will read everything they can find about you online.

Reputation Management From the Pros

If you have a feeling that your business is being mis-represented, contact a reputation management expert for a consultation. At LinkNow Media, reputation management is our specialty. We cover everything from local business listings, to reviews, to comments, to social media posts, to blogs—everything that contributes to your reputation online.

Got a question about managing your reputation, give us a call or leave us a comment below!

Click here to read Part 2 of our reputation management series!

Page 1 of 4

Powered by WordPress & Theme by Anders Norén