Would you buy services from a company that you couldn’t trust? No. Probably not.
So, when Google decides who’s going to rank before who on their search engine, they promote trustworthy businesses above all others. Google’s goal, after all, is to provide users with relevant, trustworthy results for their searches. If they didn’t, that would be the end of Google. And Google wouldn’t like that too much.
We know that trust is important for Google. But how do you show that you’re trustworthy? In this post, we’re going to look at a few proven tricks to make your business trustworthy online.
Expertise, Authority, Trust: Google’s Quality Evaluator
If there’s one thing you need to know about Google’s page ranking system, it’s E-A-T. This stands for “Expertise, Authority, and Trust” and it’s a fundamental part of how Google ranks your business on their search engine. The higher you rank, the easier it is for people to find you. If Google finds that you have strong E-A-T, they’ll be happy to promote you before your competition!
As we noted last November, while expertise and authoritativeness are crucial for SEO, trust has proven to be the most important piece of every SEO strategy. It’s what we, here at LinkNow Media, have used to build our results-driven local SEO and organic SEO strategies.
Positive and Detailed Reviews Prove that You’re Trustworthy
The best place to start is by getting lots of detailed reviews from your clients.
Reviews make your business legitimate in Google’s eyes. They make a business more than just an online entity. It makes them real. And although good reviews are always best, having lots of reviews can help your business seem more trustworthy. They show a pattern and build a reputation, which in turn builds trust.
Make sure you ask every client (who’s happy with your work) to leave you a review online. Make it easy for them by bringing a tablet or smartphone with you to the job site. Or, send them an email once the work is done. Encourage your clients to leave a detailed review that says what they liked about your work. The more specific details, the better!
Write Content that is Honest, Upfront, and True
It might surprise you to learn that Google reads all the content on your website. They do this to figure out whether your webpages might be relevant to their searchers.
If you’re selling a product or service, don’t hide your pitch in a bunch of information. Come out and say it! If someone is looking to buy, they’ll know they’re in the right place—and be convinced at the same time. By being honest about selling something, you tell Google that your page is relevant to buyers. The result is that Google will help turn your page into a lead generating machine.
Finally, make sure that all your claims are true. Don’t exaggerate the benefits of your product. Google has indexed nearly all the information available online today. And their algorithms are designed to look for scams, schemes, and tricks.
Be honest and reap the rewards!
Increase the Trustworthiness of Your Business with the Help of a Digital Marketer
If you’re looking to build trust with Google, the most effective way to do so is to hire the expertise of a digital marketer like LinkNow Media. We help small business owners with reputation management so that Google will rank them better.
If you have questions, concerns, or comments—leave us a note below, and we’ll get back to you ASAP. Or if you’d like to speak to an SEO expert, send us an email at firstname.lastname@example.org.