LinkNow Media | Customer Reviews

The Web is Waiting For You

Tag: Online Presence

Michael S.

My firm was rethinking its marketing approach. Our revised plan necessitated a downsizing of the services provided by LinkNow. The LinkNow staff was very helpful in facilitating this change. There was no “hard sell” or other pressure trying to get my firm to maintain its previous higher priced plan. This was a relief and encourages us to look to LinkNow later when we are more appropriately positioned to use LinkNow’s higher priced site optimization/marketing plans.

5 Customer Appreciation Tips For 2017

penWhile a simple gesture, saying thank you is a sign of respect, appreciation, and gratitude. As a business owner, you can’t afford to overlook the importance of these two little words. Thanking customers is a huge factor in customer retention, as well as your online presence. Below are 5 creative ways to express gratitude. Not only will the following techniques make your customers feel appreciated, they also ensure your marketing efforts don’t go to waste.

Discounts

Who doesn’t like saving money? Offering loyal customers discounts via email is a great way to show that you are thinking of them. Make sure the content of the email is well-structured, playful, and fun. This is a chance to display a creative edge over your competition!

Freebies

Many businesses are beginning to see the value of saying thank you in the form of a freebie. Take advantage of holidays and clients’ birthdays (if you have that information), by offering a free service or product. This will make your customers feel valuable and appreciated.

Trials

When people are on the fence, a free trial can diminish any worries they may have about your company, products, or services. By doing so, you’re saying that you appreciate their interest. Thanking someone for even expressing interest may seem odd, but it says a lot about how far you will go for your customers.

Showcase

Brining attention to your customers on your website or social media pages will make them feel special. Let others know how much you appreciate their loyalty by being as specific as possible. This is a great way to reach a wider audience, as your customers will likely share your words of praise, if they haven’t already been tagged.

Refer

As a small business owner, you have the amazing opportunity to work with people in a wide range of industries. A great way to show them that you appreciate their business is by sending business their way. What goes around comes around.

Closing

It can be tricky for new businesses to find a creative, genuine way to express gratitude, but don’t let that discourage you from venturing outside of the box. Giving thanks will become more intimate and refined as you build stronger relationships with your customers. Understanding your audience is the key to making the most of the after-transaction phase.

Online Presence: Tips for Startups

start up

We’ve talked a few times about the importance of responding to online reviews. Whether you’re dealing with a favorable opinion or harsh criticism, it’s important that you acknowledge your customers and respond appropriately. However, before you can respond to any reviews, you first need to be aware that you’ve received reviews. This can be a difficult and time-consuming task for a new business owner juggling several responsibilities. Who has time to keep up with all that? Luckily, there are many tools available that will help you keep up with what people are saying about your business, such as:

Which Monitor Tool is Best?

Some of these tools are more robust than others, so you’ll want to research each one to determine which is best suited for your business. As a startup, it’s in your best interest to go with a more dynamic tool. No one knows who you are, and that means you’ll need a strong web presence from the get-go.

Why Monitoring is Important for New Businesses

People trust online reviews in the same way they trust personal recommendations, but you’re not going to earn trust overnight. Establishing solid relationships with your customers takes time and effort, and it starts online. These days, people are expecting to see a company response, so you can’t afford to not reply. This is your chance to show your customers that you are approachable and can relate to their situation, whether it’s good or bad. It’s also an opportunity to spread the word about how people can get in touch with you, whether that’s by phone, email, or social media.

Why Do You Need A Strong Online Presence?

How people perceive your company is everything, and the stakes are higher for startups. You don’t have the chance to establish yourself then transition online. You’re doing these things tandem, and it can be a lot to handle. Monitoring tools like the ones listed above can make the process of responding a lot less tedious.

Having a strong online presence is an important factor in the success of your business, and having a conversation with your customers in the comments section on review sites like Yelp, Angie’s List, and Trip Advisor is a huge part of that. It’s unfortunate that so many startups fail in the first 5 years simply because business owners struggle when it comes to managing their online presence.

Closing

This is just the tip of the iceberg. We are always looking for new tools that help small business owners manage their online presence, so stay tuned.

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