The accessibility, precision, and sheer scope of the internet has forever changed the way businesses operate.
To say that everyone is online nowadays is neither stereotype nor hyperbole – that goes for clients and enterprises alike. A business’s online presence has become equal parts storefront and calling card, permitting degrees of promotion and engagement that yesterday’s proprietors could only have dreamt of.
With the right content and approach, you can advertise the very best of your products and engage with the people interested in acquiring them.
In other words, instead of staging a presentation, start a conversation.
Just to help you out, the SEO department at LinkNow Media has assembled a simple list of three steps businesses can take towards developing their online prowess. And don’t forget to let us know what you think in the comments!
1) Establish Your Presence and Maintain It
By now, you’re well aware of the power and potential of the online world. Websites, social media, and email lists are the norm among business owners.
But it doesn’t end there.
A website devoid of content, or a Facebook page without a single post, is the online equivalent of a new car without gas. It looks great—but won’t get you far. And while you’re lagging behind the competition, your clients are going to go elsewhere.
Update and maintain your website and social media profiles with the same care and regularity as you would a storefront. Give your customers a window into your best work by taking photos and posting them online! Write blog posts, social media posts, and continuously add new landing pages to your website. Don’t forget that content is king in 2019!
It can be internal, too – feature posts about additions to your inventory, changes to offered services, or even profiles on new employees! When you keep your customers abreast, you can forget the rest.
2) Be Receptive and Accessible to Your Clientele
One advantage small businesses have against corporations is a sense of intimacy. Your clients can put a face to your name. Seize this advantage and engage with everyone who’s following your business online!
Respond to good and bad reviews promptly and in detail. Answer inquiries you receive, on your pages or via email, in an equally timely manner. Acknowledge compliments and attempt to resolve complaints.
You’ll be amazed at what you can learn about your clientele—and about your business itself. Take the feedback to heart and listen attentively to what your customers have to say.
Above all, be consistent and maintain a constant and reliable presence. By showing customers that you care about what they think you’ll forge meaningful connections that can be turned into leads.
3) Reward Existing Customers and Incentivize New Ones
The importance of repeat business and customer loyalty depends on your industry.
For instance, showing up for a one-time lawn care appointment could lead to years of frequent lawn maintenance.
Regardless of where you find yourself, acknowledge the customers who have stuck by you since day one. Consider the VIP approach and offer exclusive referral bonuses, discounts, or even a newsletter for regular customers.
In the same vein, always be on the lookout for new clients. Consider untapped markets. And never sacrifice one for the other.
Maintain online engagement with your current customers, and you’ll be opening the door to new business!