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Tag: Workplace Culture

Instagram for the Small Business Owner

Instagram is a platform with over 600 million monthly active users. It’s the fourth most downloaded app, and 60% of people on Instagram discover new products through it. If you’re not already using it, you should be.

Some find the visual presentation of Instagram to be daunting. But all you need to interact with millions of potential customers is a cell phone and a little creativity.

Taking a Great Photo

These are a few tips that can help you out with your Instagram photography every time.

Composition

When making an impression, composition is one of the most important things to consider. A photo that a customer’s eyes can follow easily is always going to be more popular. Use the rule of thirds in this process by taking photos with the grid on your phone. The grid will help you to perfectly center your shot or align a subject on the grid to produce an off-centered shot that still works visually.

Lighting

Overly bright and overly dark photos just tend to be less inviting. If you don’t have a good system for lighting your shots, take advantage of natural light.

Palette

When a customer looks at your Instagram, they don’t just look at one photo, they view it as a whole. If your account has a unified look to it, users will be more likely to follow.

Filters

Filters are not cruise control for cool, but they can help. There are many to choose from and you can add a little, or a lot. Don’t filter excessively, or you will appear unprofessional and your products wont’ be represented accurately!

Videos

A newer feature to Instagram, videos and stories (videos and still images that are sent out to your followers and disappear after 24 hours) are excellent tools, though some still choose not to use them. However, with an app like Instagram it’s important to remain at the forefront of anything new they’ve implemented. If it’s available – use it!

Play around with videos. You’ll have fun and your followers will love it. Stories are especially great for announcements that don’t need to permanently remain on your account.

Hashtags

Hashtags are the lifeblood of Instagram. If you want someone to find your post, you need to tag it. That wall of text under a photo may look like overkill, but it’s been proven that those who use the maximum amount of hashtags (30) get triple the likes.

It’s important to note that you should not make up your own hashtags.  Pick ones that are used a lot so that your photo can show up as “trending” in the category. If you’re using long made-up hashtags, no one is searching for them and no one will find you.

Regramming

Imitation is the sincerest form of flattery, and on Instagram you can do that by regramming. By downloading the app “Repost”, when you find a photo you love, you can post it to your account. The original poster will be credited and they’ll probably throw a like and follow your way.

Influencers and Ads

Up until this point, everything we’ve mentioned is free. But if you want to take your Instagram to the next level, you can do so by contacting influencers and purchasing ads.

An influencer is a user who has thousands or millions of followers. Depending on your budget, you can find someone to work with who is mildly popular, or extremely popular. When they share your products, their followers will check out your business!

You can create ads on Instagram by turning your page into a business page, and promoting posts. Or, you can use your Facebook account to launch custom ads that will show up to your chosen demographic.

In Closing

Instagram is a great platform to show off your products and give customers a closer look into how your business functions. For as small or as large a budget as you would like to put into it, it’s guaranteed to give back. So get ‘gramming today—we promise you’ll love it!

LinkNow Media Ranked Number 27 on The PROFIT 500 List of Fastest-Growing Companies

profit csToday, PROFIT 500 and Canadian Business unveiled their 28th annual list of Canada’s Fastest-Growing Companies, which will be published in the October issue of Canadian Business and PROFITguide.com. We are honored to announce that LinkNow Media ranked 27 on the list with a five-year revenue growth of 2,755%. We also ranked as the 5th Fastest-Growing Company in Montreal, and the #1 Fastest-Growing Marketing & Media Company in Canada.

“Companies become a part of the PROFIT 500 through innovative thinking, smart strategy and sheer grit,” says James Cowan, Editor-in-chief of PROFIT and Canadian Business. “These firms demonstrate what Canadian entrepreneurs can achieve, both at home and across the globe.”

A Long-Standing Commitment to Excellence

As a small company, we are thrilled to be on the list, and even more excited to have ranked number 27 on the 28th annual PROFIT 500. We know that this wouldn’t have been possible without our loyal clients. Some of you have been with us from the very beginning and some of you are new to our family, but truly, without any of you, LinkNow Media wouldn’t have obtained this level of success.

We’ve written in previous posts about ways businesses can say thank you to customers, so we would like to take the opportunity to do that. From everyone here at LinkNow Media: thank you! You are without a doubt the backbone of our business, and the reason for our tremendous growth. Your success is our success, and we are always looking for better ways to serve you.

As an internet marketing and website design company, we are fortunate to have the opportunity to connect with our clients on a very personal level. It wasn’t too long ago that we were only building websites for plumbing contractors. Today, we are proud to say that we are building websites for more than 70 industries, from interior designers, to auto mechanics, to lawyers. It’s a pleasure working with and researching for varied occupations, from the CEOs to guys out in the field.

Let LinkNow Help You Succeed Online

If you are a small business owner looking to improve your web presence, our team of experts would love the opportunity to talk to you about how we can help grow your business online. Get in touch with us and learn why we’re the #1 fastest-growing marketing and media company in Canada.

About PROFIT and PROFITguide.com

PROFIT: Your Guide to Business Success is Canada’s preeminent media brand dedicated to the management issues and opportunities facing small and mid-sized businesses. For 34 years, Canadian entrepreneurs across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. Visit PROFIT online at PROFITguide.com.

About Canadian Business

Founded in 1928, Canadian Business is the longest-serving, best-selling and most-trusted business publication in the country. With a total brand readership of more than 1.1 million, it is the country’s premier media brand for executives and senior business leaders. It fuels the success of Canada’s business elite with a focus on the things that matter most: leadership, innovation, business strategy and management tactics. We provide concrete examples of business achievement, thought-provoking analysis and compelling storytelling, all in an elegant package with bold graphics and great photography. Canadian Business—what leadership looks like.

 

 

3 Benefits of Using Glass Door for Your Company

glassdoorGlassdoor is a website where current or former employees can submit reviews anonymously about their company. It is often described as the TripAdvisor for HR, and is rapidly changing how we look at workplace culture. Typically, Glassdoor provides the following information:

  • Basic company information (size, location, industry, etc.)
  • Company values
  • Salary, compensation, and benefits
  • Workplace culture
  • Recruitment/interview process
  • Employee and former employee reviews (pros, cons, and advice to management)

Glassdoor is up there with other business-oriented platforms, like LinkedIn, and offers similar advantages for companies. Here are the big 3:

Strengthens Your Brand

Your company’s brand plays a significant role in who is going to submit a resume for hire. Likewise, your brand dramatically effects employee retention. If your employees are reluctant to recommend your company to a friend in real life, chances are they won’t on Glassdoor either. Complaints about management, upward mobility, and salary can really hurt you because the way your company appears online shapes how people perceive you. On the other hand, comments about a fun and positive work culture will strengthen your brand identity.

Attracts Job Seekers

Glassdoor is also a great way to find and keep top talent and discover new and qualified applicants.

When you receive a resume from a potential employee, you most likely look at their social media pages and check out their employment history, education history, and skill set to get a better idea of who they are. In the same way, when someone is looking for employment, they are scoping out a prospective business anyway they can: a company’s website, Facebook page, LinkedIn company page, and Glassdoor profile. Beyond wage and benefits, they are looking to see if they are a good fit. Company photos and employee reviews can be a deal breaker in whether or not they’ll apply.

Improves Employee Morale

Your business is only as strong as your employees. Rewarding your employees, either through recognition or compensation, is a surefire way to boost morale. Encourage your employees to write reviews about their experience. Sometimes all it takes is one happy worker to write a good review, for the rest to follow suit.

Keep in mind, you’re bound to get negative reviews from time to time. Job candidates will see that, so it’s important that you respond to them. In doing so, you are not only having a conversation with a former employee, but a prospective one. Ultimately, the types of employees that you want working for you, are ones who will not agree with unjust criticisms.

Closing

It’s not a good idea to strong arm your employees into writing positive reviews as an attempt to counter balance the negativity. People are more intuitive than you may think when it comes to online reviews. You’ll be losing out on top talent as well as your reputation. Stay candid and honest and remember communication is key!

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