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Tag: Workplace Culture

5 Reasons Your Company Should Use Glassdoor

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On May 3, 2019

In Blog

Usually, when businesses think of online review platforms, they think of the client-centric ones like Facebook, Google My Business, and Yelp. The whole idea is to give customers the ability to speak their mind about your products and services. Review platforms create a space of open communication and transparent dialogue that forces companies to be accountable to consumers.

But what about the employees who make it all possible? That’s where Glassdoor comes in. Glassdoor is a review platform that forces employers to be accountable to their employees. It helps create a culture of transparency, openness, and honesty. It builds your brand. And most importantly, it helps companies attract (and hold onto) the talent they need to thrive—and grow!

Join us as we explore why your company needs Glassdoor and how to make the most of Glassdoor.

1. Use Glassdoor to Communicate Your Company Culture

The first thing to know about Glassdoor is that everyone’s reading it. And not just the reviews, either. Glassdoor gives candidates the opportunity to read about your company’s workplace culture in a more transparent way than you might find on their own website.

Make the most of your profile by including a succinct mission statement, outlining objectives, and explaining exactly what you do. But be honest! In 2019, it’s not just millennials who are looking for employers that respect their values. Everyone is. And if your goal is to build a team that works well together and sticks around for the long-haul, you should be looking for candidates who align with your values too.

Glassdoor is the perfect way to make it happen.

2. Show Current Employees and Candidates that You Stand By Your Values

Employment in 2019 is all about authenticity. Do you hold true to your values? Do you stand by your policies? Do you treat your employees with respect?

Glassdoor makes it impossible to keep things ‘behind closed doors’. Not fulfilling your promises? The secret will get out! This is what makes Glassdoor such a trusted source for people on the job hunt. Anything false or misleading could end up getting you called out in the reviews located just below. Ideally, every review confirms what you say about yourself. Communicate a strong sense of identity and workplace culture through Glassdoor’s Overview section.

3. Post Jobs on Glassdoor and Make Them Searchable with SEO

About 89% of Glassdoor users use it to find jobs. Make sure you’re getting the best applicants by making your open positions accessible to job seekers. Best of all, posting jobs on Glassdoor is free!

Make sure that when you write your business descriptions, reply to comments, and post job descriptions that you’re optimizing everything with keywords that are relevant to job seekers. This will help them find your company and the jobs that you’re offering.

4. Don’t Get Stressed About Revealing Salary Information

You might want to keep salaries a secret. But everyone else is dying to know. Accept the fact that average salaries and salary expectations are already widely available online. People are talking. Plus, your candidates are going to find out eventually. Wouldn’t you rather weed out the disinterested parties before going through the entire interview process?

5. Take Feedback Seriously and Show that You Care About Growing

Sure, financial growth is important. But so is internal growth! At LinkNow Media, we want our employees to criticize us. We’ve made it a point to hire strong-minded, hardworking, critical employees who are not afraid to offer feedback. It’s not about negativity either. By opening our doors to constructive criticism, we’ve created a culture of communication.

The idea is to take criticisms and learn how to grow from them. Glassdoor is the perfect forum to show to future candidates and current employees that you take their feedback seriously. Don’t think of it like employees airing your dirty laundry. Think of it as an opportunity to show the world what kind of company you are!

 

Interested in working at LinkNow Media? Check out our Glassdoor profile! Join the conversation and apply now!

How To Encourage Employee Feedback Online

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On January 18, 2019

In Blog

Creating a comfortable work environment for colleagues and employees is something that every company strives for. Some companies have a harder time achieving this than others. At LinkNow Media, on the other hand, we feel we’ve created the kind of environment that makes staff feel comfortable expressing their complaints and concerns.

What’s the secret formula behind a happy workplace? Unfortunately, there isn’t one. There’s no short-cut to cultivating a space where employees feel comfortable providing feedback. But that doesn’t mean it’s difficult either. A workplace with open dialogues and considerations given to every employee comment comes with patience, understanding, and mutual respect—just like in any relationship or team environment.

The Importance of Employee Feedback

When employees give feedback, it shows they have a more-than-active interest in the company. When their feedback is taken into consideration, they only feel more invested in the workplace. What employer would want to stifle that sense of dedication? Not us!

Employee feedback, whether within the office, or online via review/recruitment sites like Glassdoor, isn’t just great for morale—it’s great for your brand and future recruitment efforts. By promoting anonymous review platforms like Glassdoor, you give your employees the chance to make their opinions heard without fear of repercussions. It’s a great resource, not just for prospective employees, but also employers looking to improve their company culture and management style.

Here are some helpful tips courtesy of LinkNow Media.

Tips on How to Encourage Employee Feedback Online

There are few recruitment tools as valuable as Glassdoor. That’s because Glassdoor has the option to for employees to leave anonymous reviews. These reviews can be as detailed as one wishes, or brief and to-the-point. How can an employer or team manager persuade their teammates to leave reviews on these online review platforms like Glassdoor?

Fostering a workplace environment where employees feel comfortable speaking their mind is only half the battle. To get clients to take time out of their day to type out their feedback? How’s that supposed to happen?

Here’s a scenario: If your company is looking to fill a position in a certain department, having reviews and information on Glassdoor about the position is incredibly helpful, isn’t it? And having the right people apply for the job is especially important for employees, right? Regardless of qualifications, if someone doesn’t ‘gel’ with their employees, it can be a recipe for disaster.

How can you make sure potential applicants know whether they’d be a good fit with your team and vice versa? Ask your teammates to write up-to-date explanations of their job on Glassdoor! When
the goal is building the right team, every employee should feel invested enough to leave employee feedback and online reviews.

Online Employee Feedback and Reviews from Newcomers

Another great approach to getting employee feedback is by asking newcomers. New to the job, they’re likely energized and wowed by your company’s accommodating atmosphere. Asking them to write about their first day of work on Glassdoor should be no different than writing a customer review on Yelp.

These are but a few of the ways companies cultivate a workplace where employees feel comfortable—even eager—to leave online reviews. At the end of the day, it all comes down to having a work environment with a reliable Human Resources team to deal with confidential complaints, excellent team leaders, and an office that feels like more than just a workplace.

Next Up From LinkNow Media: Glassdoor Reviews to Improve Your Business

By

On May 21, 2018

In Blog

Turning a Negative Into a Positive

If there’s one thing you can count on LinkNow Media for, it’s our going on and on about how important reviews are to your business. When you’re trying to establish a digital footprint, nothing helps more than positive reviews from your customers, vouching that you did the job right and on time. In fact, even negative reviews are useful [EVE: LINK], and responding to them gives you an opportunity to reach out to right wrongs and to appear gracious in the eyes of potential clients.

So it’s only natural that this principle can extend to the reviews of your business on Glassdoor. Not sure what Glassdoor is? Well, it’s a site where employees can submit reviews about your company’s culture and hiring practices. It was designed as a space where job hunters could learn about prospective employers’ before signing onto a team.

Unfortunately, like so many things on the Internet, the effect wasn’t quite as its designers intended. Happy employees are too busy being happy at your workplace to spontaneously seek out Glassdoor and review your workplace culture. The most likely people to find and review you on the site? Disgruntled ex-employees with an axe to grind and a desire to make your business look bad in the public eye.

Improving Company Culture

As small business owners ourselves, management at our business is always looking for a way to improve the team experience at LinkNow Media. Glassdoor reviews, just like negative reviews on Google My Business, can seem scary at first, especially for new businesses. But when faced with negative Glassdoor reviews, LinkNow Media has some top tips for you: reach out to the ex-employee who posted the negative review and share your side of the story.

Act with compassion and you’ll show prospective employees you care about your employees, even if things didn’t work out as planned.

And, with a little humility, you can even learn something. Sure, you know everything about the finances and future of your business, but is it possible that there might be a grain of truth to the ex-employees gripes? There’s probably a lot of exaggeration in the Glassdoor review too, but maybe there’s an opportunity for you as a promoter of your company’s workplace culture [EVE: LINK TO SERIES ON COMPANY CULTURE].

What to Learn From Negative Glassdoor Reviews

If you’re the entrepreneurial sort, well, so are we. That’s why we started LinkNow Media. Glassdoor reviews that are negative, unflattering, or just plain untruthful? That’s a bitter pill to swallow. But if there’s any advice to take to heart, it’s the phrase: “You can’t please everyone all of the time. But you can please someone some of the time.”

Improving workplace and company culture is an admirable goal, and it’s one your employees will thank you for. But the super awesome team-building games you planned for next Monday will thrill the extroverts on your team and send shivers of dread through the spines of the workplace introverts. Just goes to show that company culture is often just a matter of perspective.

Indeed: More than Just a Job Hunting Site

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On March 19, 2018

In Blog

Indeed and Company Reviews

Available in over 60 countries and in 28 languages, if you’ve searched for a job in the last 10 years you’ll know what Indeed is. Indeed makes it simple to upload your resume for ease of application for jobs you’re interested in, and makes it simple for employers to create their own page, post jobs, and find the ideal candidate. If an employee makes their resume public, employers can even do the legwork themselves and reach out to candidates they’re interested in.

But there’s something else featured on Indeed that not everyone notices, and that’s employer reviews. In 2014, the amount of reviews posted reached the four million mark and we can only imagine how many there are now!

In-Depth Reviewing Process

Indeed reviews dig a lot deeper than other review sites, giving Indeed the ability to compile information about national averages and much more.
When a client leaves a review for your company, they are asked for the following:

  • Five-star ratings of job work/life balance, salary benefits, job security/advancement, management, and job culture
  • A review title and review (150 characters minimum)
  • Pros and cons
  • Your job title and workplace location
  • Your start and end date
  • Your salary (listed confidentially as part of a statistics pool)
  • A CEO recommendation “yes or no”
  • How you dressed at your interview, and what benefits the company offers

Considering the majority of review sites such as Google and Facebook just offer a star rating and comment box this is quite a lot to consider!

Using Indeed Reviews

When people are looking for a job, they want the inside scoop. Indeed allows them to have this. In fact, in 2014, 83% of job hunters said that employer reviews influenced their decision when applying.

When gathering reviews it’s important to not always think about the client but to remember that your reviews are also going to affect your workforce. Your ideal employee could be out there right now and if you don’t have the right reviews they could slip right through your fingers.

Top companies on Indeed can make it to the Indeed blog pages and other listings, showing off to future employees all the great things they have to offer, and even ranking higher on Google searches.

Dealing With Negativity

Unfortunately, in this case, unlike Google, ex-employees can review your company. And those reviews may be negative. So, how do you deal with it? Well, you deal with it like any other review.

Acknowledge and thank reviewers for positive feedback, and empathize with those who left negative feedback. As always, if you present yourself professionally you could sway the opinion of that future employee or client reading through a negative review.

People know that there’s always two sides to a story, and expressing your side calmly and truthfully, can make a world of difference.

Make the Leader Board!

While it is most common for larger companies like RBC to make Indeed’s leader board, you can make it to the top in your own industry. This ranking is determined by having sufficient reviews for the relevant category as well as update frequency.

So, stay active on your Indeed page and see what it can do for you!

How Company Reviews Affect Potential Employees

By

On October 29, 2017

In Blog

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You’ve spent all this time gathering reviews and thinking about how they’re going to affect your bottom line, but what about how they affect your potential employees?

The way your company is spoken about online isn’t only going to help you to gain or lose business, it can influence who’s interested in working for you as well.

Most business owners assume that in the job market their word is law, but in a workforce that’s slowly being overtaken by Millennials, peer opinion matters a lot, and can cost you valuable employees.

Company Review Websites

I’m sure many of us remember the days of rate my teacher and rate my professor websites. Students don’t have much of a choice when it comes to choosing who teaches them what, so while serious complaints could have some affect, these acted mainly as open gossip sites—a place for frustrated students to get their emotions out.

This is not the case with company review and rating websites.

Glassdoor

Glassdoor displays ratings and reviews for more than 600,000 companies worldwide. When you need to get the inside scoop and find out what it’s really like from the people who work there, this is how you do it.

Offering articles on the factors that play a role in salary negotiations, the types of companies you should never work for, and of course the Glassdoor Employees’ Choice Awards, this website is the largest and most crucial site on which you as an employer will want to rank well.

Indeed

Most commonly known as a networking website, Indeed also offers an anonymous review section of their website. While it’s not quite as personal as Glassdoor, ratings still hold a lot of weight on this well-known industry leader.

And Beyond

The website FairyGodBoss is an employer site strictly for women. RateMyEmployer features more than 45,000 candidate and employee reviews, and of course websites such as Google, Yelp and Facebook offer general reviews from employees and customers alike that can give future employers a pretty good idea about what a prospective employer is all about.

What it Comes Down To

While larger companies such as McDonald’s and Best Buy are going to have thousands of reviews that muddy the waters—and let’s face it, people looking for jobs at huge chains like this aren’t going to put as much weight into reviews—it’s imperative that a small business keeps up workplace morale.

When you’re looking to hire a talented new employee to head that new department, you’re going to want the best. While your ad may draw them in, any tech-savvy potential employee is going to check out your ratings right away.

If they pull up your Glassdoor page and find a post stating “Worst Job I’ve Ever Had”, they’re going to think twice.

So, what can you do about it?

Treat your employees well, but don’t sacrifice your professional atmosphere. There are great ways to build morale and keep a smile on peoples’ faces throughout the day without your office turning into a madhouse. And, get on these websites yourself!

Glassdoor offers you the ability to respond to all negative reviews. Like with any other review, the way you respond can set the tone for your business no matter what that reviewer said.

When Social Media Goes Wrong

By

On October 16, 2017

In Blog

social media

Social media can be a helpful tool for many businesses when it comes to adding a little extra to their SEO and providing a great platform for business-client interaction. Sure, building a Facebook page won’t lead to direct ranking, but the potential for link building is big, as well as building an audience. /

However, if one or two things go wrong, social media can have big real-world consequences for your business—whether you’re on it or not!

Ease of Sharing

The same thing that you can benefit so much from can be your downfall as well. How many times have we seen people in the public eye sticking their foot in their mouth via Twitter? Or having an old post from years ago brought up and criticized?

It’s always important to think before speaking, but in the case of social media, the record of what you say will live on forever. Even if you delete it, realizing after the fact that something you just said didn’t go over so well, is often too late.

Staff Representation

Before the age of social media, business owners would wonder what their employees really thought about their jobs. Were they enjoying it? Saying negative things to friends and family? Well, now anyone can have their say—and make it public.

The way your staff represents you online is important. Especially if they have a big following.

While it’s usually advised that employees be careful what they say online, it goes both ways. Reputation is important. Don’t lose yours by being a bad boss and getting called out for it online.

Everyone has Their Say

Which brings us to reviews. Staff, customers and anyone you can think of can have their say online. Even if you’ve avoided putting your business on directories and social media pages, if you’ve got a bad reputation, it will get out.

All it takes is one angry client or staff member to start the ball rolling and list you online. Then, whether you like it or not, you’re there for good and the only way to fight back is by taking control of your social media presence and communicating with bad reviewers.

Case Studies

It can be entertaining to look at businesses failing on social media, until it’s your business in the hot seat. Paying attention to what others did wrong can help you avoid making the same mistakes.

Coca-Cola

Posting an outdated map of Russia omitting Kaliningrad which was annexed following World War II, Coca-Cola had a brand-new hashtag following them around: #BanCocaCola. Applied to images and videos of people pouring their Coke bottles down the toilet, it wasn’t the greatest marketing move.

MTV Australia

Tweeting a suggestion requesting English subtitles on actresses America Ferrera and Eva Longoria at the Golden Globes doesn’t seem like the greatest idea. But MTV Australia thought it was a good plan. Needless to say, they suffered a PR nightmare.

Tay Tweets

Probably the most famous social media mess-up of recent years, Microsoft launched their AI Twitter bot and encouraged the people of the internet to help it learn. Well, if you know the people of the internet, you can guess what happened. Tay turned into a sexist, racist jerk in less than 24 hours.

The Final Words

Like many marketing tools, the powers of social media can be used for good, or evil. Compose carefully, research well and don’t let the trolls teach your account to be just like them.

Instagram for the Small Business Owner

By

On July 26, 2017

In Blog

Instagram is a platform with over 600 million monthly active users. It’s the fourth most downloaded app, and 60% of people on Instagram discover new products through it. If you’re not already using it, you should be.

Some find the visual presentation of Instagram to be daunting. But all you need to interact with millions of potential customers is a cell phone and a little creativity.

Taking a Great Photo

These are a few tips that can help you out with your Instagram photography every time.

Composition

When making an impression, composition is one of the most important things to consider. A photo that a customer’s eyes can follow easily is always going to be more popular. Use the rule of thirds in this process by taking photos with the grid on your phone. The grid will help you to perfectly center your shot or align a subject on the grid to produce an off-centered shot that still works visually.

Lighting

Overly bright and overly dark photos just tend to be less inviting. If you don’t have a good system for lighting your shots, take advantage of natural light.

Palette

When a customer looks at your Instagram, they don’t just look at one photo, they view it as a whole. If your account has a unified look to it, users will be more likely to follow.

Filters

Filters are not cruise control for cool, but they can help. There are many to choose from and you can add a little, or a lot. Don’t filter excessively, or you will appear unprofessional and your products wont’ be represented accurately!

Videos

A newer feature to Instagram, videos and stories (videos and still images that are sent out to your followers and disappear after 24 hours) are excellent tools, though some still choose not to use them. However, with an app like Instagram it’s important to remain at the forefront of anything new they’ve implemented. If it’s available – use it!

Play around with videos. You’ll have fun and your followers will love it. Stories are especially great for announcements that don’t need to permanently remain on your account.

Hashtags

Hashtags are the lifeblood of Instagram. If you want someone to find your post, you need to tag it. That wall of text under a photo may look like overkill, but it’s been proven that those who use the maximum amount of hashtags (30) get triple the likes.

It’s important to note that you should not make up your own hashtags.  Pick ones that are used a lot so that your photo can show up as “trending” in the category. If you’re using long made-up hashtags, no one is searching for them and no one will find you.

Regramming

Imitation is the sincerest form of flattery, and on Instagram you can do that by regramming. By downloading the app “Repost”, when you find a photo you love, you can post it to your account. The original poster will be credited and they’ll probably throw a like and follow your way.

Influencers and Ads

Up until this point, everything we’ve mentioned is free. But if you want to take your Instagram to the next level, you can do so by contacting influencers and purchasing ads.

An influencer is a user who has thousands or millions of followers. Depending on your budget, you can find someone to work with who is mildly popular, or extremely popular. When they share your products, their followers will check out your business!

You can create ads on Instagram by turning your page into a business page, and promoting posts. Or, you can use your Facebook account to launch custom ads that will show up to your chosen demographic.

In Closing

Instagram is a great platform to show off your products and give customers a closer look into how your business functions. For as small or as large a budget as you would like to put into it, it’s guaranteed to give back. So get ‘gramming today—we promise you’ll love it!

LinkNow Media Ranked Number 27 on The PROFIT 500 List of Fastest-Growing Companies

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On September 15, 2016

In Blog

profit csToday, PROFIT 500 and Canadian Business unveiled their 28th annual list of Canada’s Fastest-Growing Companies, which will be published in the October issue of Canadian Business and PROFITguide.com. We are honored to announce that LinkNow Media ranked 27 on the list with a five-year revenue growth of 2,755%. We also ranked as the 5th Fastest-Growing Company in Montreal, and the #1 Fastest-Growing Marketing & Media Company in Canada.

“Companies become a part of the PROFIT 500 through innovative thinking, smart strategy and sheer grit,” says James Cowan, Editor-in-chief of PROFIT and Canadian Business. “These firms demonstrate what Canadian entrepreneurs can achieve, both at home and across the globe.”

A Long-Standing Commitment to Excellence

As a small company, we are thrilled to be on the list, and even more excited to have ranked number 27 on the 28th annual PROFIT 500. We know that this wouldn’t have been possible without our loyal clients. Some of you have been with us from the very beginning and some of you are new to our family, but truly, without any of you, LinkNow Media wouldn’t have obtained this level of success.

We’ve written in previous posts about ways businesses can say thank you to customers, so we would like to take the opportunity to do that. From everyone here at LinkNow Media: thank you! You are without a doubt the backbone of our business, and the reason for our tremendous growth. Your success is our success, and we are always looking for better ways to serve you.

As an internet marketing and website design company, we are fortunate to have the opportunity to connect with our clients on a very personal level. It wasn’t too long ago that we were only building websites for plumbing contractors. Today, we are proud to say that we are building websites for more than 70 industries, from interior designers, to auto mechanics, to lawyers. It’s a pleasure working with and researching for varied occupations, from the CEOs to guys out in the field.

Let LinkNow Help You Succeed Online

If you are a small business owner looking to improve your web presence, our team of experts would love the opportunity to talk to you about how we can help grow your business online. Get in touch with us and learn why we’re the #1 fastest-growing marketing and media company in Canada.

About PROFIT and PROFITguide.com

PROFIT: Your Guide to Business Success is Canada’s preeminent media brand dedicated to the management issues and opportunities facing small and mid-sized businesses. For 34 years, Canadian entrepreneurs across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. Visit PROFIT online at PROFITguide.com.

About Canadian Business

Founded in 1928, Canadian Business is the longest-serving, best-selling and most-trusted business publication in the country. With a total brand readership of more than 1.1 million, it is the country’s premier media brand for executives and senior business leaders. It fuels the success of Canada’s business elite with a focus on the things that matter most: leadership, innovation, business strategy and management tactics. We provide concrete examples of business achievement, thought-provoking analysis and compelling storytelling, all in an elegant package with bold graphics and great photography. Canadian Business—what leadership looks like.

 

 

3 Benefits of Using Glass Door for Your Company

By

On August 25, 2016

In Blog

glassdoorGlassdoor is a website where current or former employees can submit reviews anonymously about their company. It is often described as the TripAdvisor for HR, and is rapidly changing how we look at workplace culture. Typically, Glassdoor provides the following information:

  • Basic company information (size, location, industry, etc.)
  • Company values
  • Salary, compensation, and benefits
  • Workplace culture
  • Recruitment/interview process
  • Employee and former employee reviews (pros, cons, and advice to management)

Glassdoor is up there with other business-oriented platforms, like LinkedIn, and offers similar advantages for companies. Here are the big 3:

Strengthens Your Brand

Your company’s brand plays a significant role in who is going to submit a resume for hire. Likewise, your brand dramatically effects employee retention. If your employees are reluctant to recommend your company to a friend in real life, chances are they won’t on Glassdoor either. Complaints about management, upward mobility, and salary can really hurt you because the way your company appears online shapes how people perceive you. On the other hand, comments about a fun and positive work culture will strengthen your brand identity.

Attracts Job Seekers

Glassdoor is also a great way to find and keep top talent and discover new and qualified applicants.

When you receive a resume from a potential employee, you most likely look at their social media pages and check out their employment history, education history, and skill set to get a better idea of who they are. In the same way, when someone is looking for employment, they are scoping out a prospective business anyway they can: a company’s website, Facebook page, LinkedIn company page, and Glassdoor profile. Beyond wage and benefits, they are looking to see if they are a good fit. Company photos and employee reviews can be a deal breaker in whether or not they’ll apply.

Improves Employee Morale

Your business is only as strong as your employees. Rewarding your employees, either through recognition or compensation, is a surefire way to boost morale. Encourage your employees to write reviews about their experience. Sometimes all it takes is one happy worker to write a good review, for the rest to follow suit.

Keep in mind, you’re bound to get negative reviews from time to time. Job candidates will see that, so it’s important that you respond to them. In doing so, you are not only having a conversation with a former employee, but a prospective one. Ultimately, the types of employees that you want working for you, are ones who will not agree with unjust criticisms.

Closing

It’s not a good idea to strong arm your employees into writing positive reviews as an attempt to counter balance the negativity. People are more intuitive than you may think when it comes to online reviews. You’ll be losing out on top talent as well as your reputation. Stay candid and honest and remember communication is key!

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