We have been using LinkNow Media for our company website and we really appreciate the immediate response that Jason Roussel and Rachel Anderson have provided to our company. No matter what we want done, they have figured out how to do it for us quickly and they let us know when the changes are active. They are always available and even if they are out of the office they have others who address our needs immediately. We would definitely recommend LinkNow to anyone who is looking for help on creating a professional website.
Month: December 2015
When running a small business, there are many factors that any business owner has to keep in mind when trying to create a positive for not only their brand but also for their future customers.
Now there are multiple platforms such as eBay, Yelp, and TripAdvisor where potential customers can look up a review of your business, so as a business owner your goal is to make sure people love and enjoy the service your business provides. Below are a few tips to keep in mind that could be very beneficial to succeed in procuring the best reviews.
Reassure Customers That Their Opinions Matter
This seemingly insignificant behavior could end up making all the difference in the world, especially for small businesses. Although, having positive comments is always more beneficial for your business, a negative comment from a customer does not represent the end of the road for your business. After examining the negative comment, address the situation and explain this to the customer. This will help demonstrate to prospective customers that your business truly cares about giving customers the best experience possible.
Avoid Fake Reviews
Now some small businesses owners try and take the easy route by having friends and family bombard review sites such as Yelp, eBay, and TripAdvisor with all good reviews. This is not a recommended route as these review sites could sue on grounds of misleading real customers.
Place the Positive Reviews on Your Website
If your small business has been succeeding in all aspects, and thus earning great feedback on review websites, take advantage of this opportunity. Specifically, make these post more visible on your website or social media platforms. Doing so not only attracts new customers, but also helps your business solidify the positive relationship with a loyal customer.
Delete Only Fake Reviews
It is absolutely imperative that you, if you have the power to do so, delete only fake reviews. If there is an unfavorable review of your business, take it as an opportunity to address the issues the reviewer mentions. Furthermore, reach out to the upset customer and try to remedy the situation as best you can.
There’s no question about it – online reviews are a great tool for any business to establish a viable web presence. Reviews can increase sales, improve rankings, and create more marketing avenues. But the most important thing reviews can do is engage customers and therefore, breed more reviews. The only catch is that not just any review will benefit your company. Only positive, relevant, and authentic reviews will do the trick, and here’s why.
According to BrightLocal’s 2015 Local Consumer Review Survey, each year there are more consumers reading a company’s reviews before doing business with them. Just in 2015, the survey showed that 92% of consumers read online reviews. Naturally, while the amount of consumers reading reviews increases on a yearly basis, the amount of consumers not reading reviews decreases, and it’s doing so pretty quickly. According to the same study, in 2011 29% of consumers did not read reviews, by 2014 the amount went down to 12%, and this year, it’s at 8%.
More important than having a potential customer read an online review, is having quality reviews from which that customer will form an opinion on. According to BrightLocal’s survey, 40% of consumers said that they form an opinion from reading one to three reviews. Additionally, 73% said they need to read one to six reviews before forming an opinion. Based on these numbers, we can deduct that while it’s not important to have thousands of reviews on your company, it is integral to have an overall good business rating.
Recency is also another key factor about online reviews. Since a good amount of consumers seem to only read anywhere from one to six reviews, it is essential for your company to closely monitor the recency of its reviews. Recency comes into play not only because of the visibility of the online reviews, but also because it plays a big role when a potential customer forms an opinion. According to BrightLocal’s survey, 44% of consumers stated they take into consideration a review that has been written within one month, while 69% consider a three month old review still relevant. Only 31% say that reviews that are older than three months are relevant.
Lastly, authenticity is key when gathering online reviews. BrightLocal’s survey shows that 80% of consumers will trust an online review as if it were a personal recommendation as long as the review seems genuine. Authentic online reviews will undoubtedly help your company to engage potential customers. A personal touch will lower consumers’ fears of reading fake reviews, motivate those consumers to do business with your company, and ultimately breed more reviews from your happy customers.