In Part 1 of our online reputation series, we look at how your reputation can be turned into a lead generating machine!
It’s no secret that doing good work and building a good reputation will help your small business. It’s always been that way. Well before the internet was ever even an idea, business owners needed to develop solid relationships with their customers. And those relationships translated to leads.
But with the invention of the internet, it suddenly became impossible to escape your reputation. Your marketing, your reviews, your engagement with clients—it’s all recorded and visible for everyone to see.
In the online world, managing what people read about your small business can mean the difference between success and failure. Join us as we explore the ins and outs of reputation management for small businesses.
What is Reputation Management?
When most small business owners think of managing their online reputation, they think reviews. And while reviews are a good place to start, it’s really just one small part of your digital reputation.
Everything you do online contributes to your reputation. Your content, your marketing, your engagement with clients, your reviews, your business listings, the articles written about you, the comments mentioning you on social media platforms. The list goes on and on.
That’s why it’s important to think of reputation management as an essential part of your digital marketing strategy. Ironically, it’s not about you. It’s about making your clients feel valued. It’s about showing your clients that you care what they think.
Reviews Are Conversion-Ready Free Advertisement!
If you haven’t already, sign up for Google My Business, Yelp, and Facebook. These three review sites offer small businesses a platform to establish connections with their clients. By filtering fake reviews, each of them has become an authoritative place to learn about a business. People trust what they read there.
Think of reviews as free advertising. People will spread the word about your business often without even being prompted. Ideally, you do good work and your clients leave great reviews. However, even bad reviews can be to your benefit. How?
It’s not always about what the client says. It’s about how you respond to it. Thank people for the good ones and try to find ways to calmly mitigate the bad ones. And don’t leave anyone out!
Studies show that 77% of consumers read reviews before buying something. That means reviews are also an important conversion factor. They are one of the last things a consumer will check before buying a product or service. Many consumers even use filter tools to look view only the 4 and 5-star businesses. Make sure you’re up there with them!
Comments Help You Connect With Your Clients
Are you using social media platforms like Instagram, Twitter, Pinterest, or Facebook? Make sure you keep up-to-date with them by keeping your notifications on. When someone leaves a comment for you, respond to it as promptly as possible.
This will not only show that many people are interested in what you’re offering, but it will also show that you care. Establishing strong lines of communication between yourself and your client-base will make them feel good about spending their hard-earned money on your services rather than your competitor’s.
Advertising and Content Tells Clients What Kind of Business You Are
Ever go to a website and find yourself closing window after window of pop-ups? It sucks.
Certain kinds of advertisements can create the wrong impression of your business. Make sure that when you’re developing your marketing and content strategy, you’re thinking long and hard about how you want to represent your business. Assume that clients will read everything they can find about you online.
Reputation Management From the Pros
If you have a feeling that your business is being mis-represented, contact a reputation management expert for a consultation. At LinkNow Media, reputation management is our specialty. We cover everything from local business listings, to reviews, to comments, to social media posts, to blogs—everything that contributes to your reputation online.
Got a question about managing your reputation, give us a call or leave us a comment below!