In the competitive world of business, reputation is everything. Starting a business is one thing, but continued success and growth are made possible through a well-planned digital marketing program. And when it comes to digital marketing, nothing is more important than reputation management.
To this end, we have compiled this list of helpful tips your enterprise can take towards building a rock-solid online reputation.
1) Maintain Your Website
In this day and age, your prospective customers will search you up long before they call you up.
The precision of the Internet ensures that they will find what they are looking for— whether it’s from you or from another business in your area and industry.
Place due consideration on the importance of your website, both for recruiting new clients and for informing existing ones. Don’t just slap on a web page and call it a day! Update it frequently so that it reflects your current products and services, changes to inventory, and general information about your business.
Consider your website as your online storefront and see to its upkeep accordingly!
2) Keep an Eye on Your Competitors
Are you ahead of the pack or trailing behind?
Your services might be superior in every way to your competition— but none of that will matter if you don’t have the web presence to back it up! Check out your competitor’s websites and social media presence. Find whether they have any advantages over you and take action!
Maybe a more modern site, higher response rate, or some lead generating reviews?
Take stock of what your competition’s doing and retool your strategy.
3) Manage Your Reviews
Word of mouth has become a whole different beast online: reviews.
If your clients are providing you with reviews online—good, bad, or otherwise, this is a huge opportunity for your business.
Seize it! Answer all the questions and address any concerns in a prompt and articulate way. Don’t just thank customers for good reviews—apologize for the bad ones and take steps towards making amends. This will prove that your business cares and makes an effort to offer top-tier customer service.
Communicate as politely and as professionally as you would in person!
4) Harness the Power of Social Media
Create Facebook, Instagram, or Twitter presences that reflect your activities and services.
For those in industries like landscaping and remodeling, visual platforms like these are the perfect places to showcase jobs well done.
Be sure to post frequently, informing your clients of specials, discounts, availabilities, and the like. Even better: create open forums of discussion where your clients can offer feedback and information.
Maintain your online reputation management, and the results will speak for themselves!
5) Hire a Digital Marketer to Manage Your Online Reputation
Here at LinkNow Media, reputation management is what we do best. Whether that’s in the form of reviews, social media, web sites, or simply being up to date on the most current resources and tools, our digital marketers are leaders in the field!
You’re busy enough managing your own business. Let us do the marketing. Contact LinkNow Media for reputation management services by calling 1.888.667.7186 or email us at firstname.lastname@example.org.