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How to Build a Solid Reputation Management Strategy

In the competitive world of business, reputation is everything. Starting a business is one thing, but continued success and growth are made possible through a well-planned digital marketing program. And when it comes to digital marketing, nothing is more important than reputation management.

To this end, we have compiled this list of helpful tips your enterprise can take towards building a rock-solid online reputation.

1) Maintain Your Website

In this day and age, your prospective customers will search you up long before they call you up.

The precision of the Internet ensures that they will find what they are looking for— whether it’s from you or from another business in your area and industry.

Place due consideration on the importance of your website, both for recruiting new clients and for informing existing ones. Don’t just slap on a web page and call it a day! Update it frequently so that it reflects your current products and services, changes to inventory, and general information about your business.

Consider your website as your online storefront and see to its upkeep accordingly!

2) Keep an Eye on Your Competitors

Are you ahead of the pack or trailing behind?

Your services might be superior in every way to your competition— but none of that will matter if you don’t have the web presence to back it up! Check out your competitor’s websites and social media presence. Find whether they have any advantages over you and take action!

Maybe a more modern site, higher response rate, or some lead generating reviews?

Take stock of what your competition’s doing and retool your strategy.

3) Manage Your Reviews

Word of mouth has become a whole different beast online: reviews.

If your clients are providing you with reviews online—good, bad, or otherwise, this is a huge opportunity for your business.

Seize it! Answer all the questions and address any concerns in a prompt and articulate way. Don’t just thank customers for good reviews—apologize for the bad ones and take steps towards making amends. This will prove that your business cares and makes an effort to offer top-tier customer service.

Communicate as politely and as professionally as you would in person!

4) Harness the Power of Social Media

Create Facebook, Instagram, or Twitter presences that reflect your activities and services.

For those in industries like landscaping and remodeling, visual platforms like these are the perfect places to showcase jobs well done.

Be sure to post frequently, informing your clients of specials, discounts, availabilities, and the like. Even better: create open forums of discussion where your clients can offer feedback and information.

Maintain your online reputation management, and the results will speak for themselves!

5) Hire a Digital Marketer to Manage Your Online Reputation

Here at LinkNow Media, reputation management is what we do best. Whether that’s in the form of reviews, social media, web sites, or simply being up to date on the most current resources and tools, our digital marketers are leaders in the field!

You’re busy enough managing your own business. Let us do the marketing. Contact LinkNow Media for reputation management services by calling 1.888.667.7186 or email us at website@linknowmedia.com.

How To Encourage Employee Feedback Online

Creating a comfortable work environment for colleagues and employees is something that every company strives for. Some companies have a harder time achieving this than others. At LinkNow Media, on the other hand, we feel we’ve created the kind of environment that makes staff feel comfortable expressing their complaints and concerns.

What’s the secret formula behind a happy workplace? Unfortunately, there isn’t one. There’s no short-cut to cultivating a space where employees feel comfortable providing feedback. But that doesn’t mean it’s difficult either. A workplace with open dialogues and considerations given to every employee comment comes with patience, understanding, and mutual respect—just like in any relationship or team environment.

The Importance of Employee Feedback

When employees give feedback, it shows they have a more-than-active interest in the company. When their feedback is taken into consideration, they only feel more invested in the workplace. What employer would want to stifle that sense of dedication? Not us!

Employee feedback, whether within the office, or online via review/recruitment sites like Glassdoor, isn’t just great for morale—it’s great for your brand and future recruitment efforts. By promoting anonymous review platforms like Glassdoor, you give your employees the chance to make their opinions heard without fear of repercussions. It’s a great resource, not just for prospective employees, but also employers looking to improve their company culture and management style.

Here are some helpful tips courtesy of LinkNow Media.

Tips on How to Encourage Employee Feedback Online

There are few recruitment tools as valuable as Glassdoor. That’s because Glassdoor has the option to for employees to leave anonymous reviews. These reviews can be as detailed as one wishes, or brief and to-the-point. How can an employer or team manager persuade their teammates to leave reviews on these online review platforms like Glassdoor?

Fostering a workplace environment where employees feel comfortable speaking their mind is only half the battle. To get clients to take time out of their day to type out their feedback? How’s that supposed to happen?

Here’s a scenario: If your company is looking to fill a position in a certain department, having reviews and information on Glassdoor about the position is incredibly helpful, isn’t it? And having the right people apply for the job is especially important for employees, right? Regardless of qualifications, if someone doesn’t ‘gel’ with their employees, it can be a recipe for disaster.

How can you make sure potential applicants know whether they’d be a good fit with your team and vice versa? Ask your teammates to write up-to-date explanations of their job on Glassdoor! When
the goal is building the right team, every employee should feel invested enough to leave employee feedback and online reviews.

Online Employee Feedback and Reviews from Newcomers

Another great approach to getting employee feedback is by asking newcomers. New to the job, they’re likely energized and wowed by your company’s accommodating atmosphere. Asking them to write about their first day of work on Glassdoor should be no different than writing a customer review on Yelp.

These are but a few of the ways companies cultivate a workplace where employees feel comfortable—even eager—to leave online reviews. At the end of the day, it all comes down to having a work environment with a reliable Human Resources team to deal with confidential complaints, excellent team leaders, and an office that feels like more than just a workplace.

How Company Reviews Affect Potential Employees

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You’ve spent all this time gathering reviews and thinking about how they’re going to affect your bottom line, but what about how they affect your potential employees?

The way your company is spoken about online isn’t only going to help you to gain or lose business, it can influence who’s interested in working for you as well.

Most business owners assume that in the job market their word is law, but in a workforce that’s slowly being overtaken by Millennials, peer opinion matters a lot, and can cost you valuable employees.

Company Review Websites

I’m sure many of us remember the days of rate my teacher and rate my professor websites. Students don’t have much of a choice when it comes to choosing who teaches them what, so while serious complaints could have some affect, these acted mainly as open gossip sites—a place for frustrated students to get their emotions out.

This is not the case with company review and rating websites.

Glassdoor

Glassdoor displays ratings and reviews for more than 600,000 companies worldwide. When you need to get the inside scoop and find out what it’s really like from the people who work there, this is how you do it.

Offering articles on the factors that play a role in salary negotiations, the types of companies you should never work for, and of course the Glassdoor Employees’ Choice Awards, this website is the largest and most crucial site on which you as an employer will want to rank well.

Indeed

Most commonly known as a networking website, Indeed also offers an anonymous review section of their website. While it’s not quite as personal as Glassdoor, ratings still hold a lot of weight on this well-known industry leader.

And Beyond

The website FairyGodBoss is an employer site strictly for women. RateMyEmployer features more than 45,000 candidate and employee reviews, and of course websites such as Google, Yelp and Facebook offer general reviews from employees and customers alike that can give future employers a pretty good idea about what a prospective employer is all about.

What it Comes Down To

While larger companies such as McDonald’s and Best Buy are going to have thousands of reviews that muddy the waters—and let’s face it, people looking for jobs at huge chains like this aren’t going to put as much weight into reviews—it’s imperative that a small business keeps up workplace morale.

When you’re looking to hire a talented new employee to head that new department, you’re going to want the best. While your ad may draw them in, any tech-savvy potential employee is going to check out your ratings right away.

If they pull up your Glassdoor page and find a post stating “Worst Job I’ve Ever Had”, they’re going to think twice.

So, what can you do about it?

Treat your employees well, but don’t sacrifice your professional atmosphere. There are great ways to build morale and keep a smile on peoples’ faces throughout the day without your office turning into a madhouse. And, get on these websites yourself!

Glassdoor offers you the ability to respond to all negative reviews. Like with any other review, the way you respond can set the tone for your business no matter what that reviewer said.

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