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Tag: Canadian Business

The Better Business Bureau vs. Peer Reviews

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The Better Business Bureau (BBB) was founded in 1912 and created to focus on advancing marketplace trust. An unbiased authority, their accreditation of businesses across the United States and Canada have held a lot of weight when it comes to displaying the quality of a business.

Ranked F – A+ and providing basic information on a business such as founding date, as well as customer reviews, it’s a great website to gain valuable information. Factors that affect a BBB accreditation are:

1. Build trust

2. Advertise honestly

3. Tell the truth

4. Be transparent

5. Honor promises

6. Be responsive

7. Safeguard privacy

8. Embody integrity

These are all excellent things for businesses to aspire towards.

However, over the years, the BBB is losing its standing as the first resource discerning customers turn to. While businesses still proudly display their accreditation, and rightly so, consumers are starting to turn more to online reviews on sites such as Google, Yelp, Foursquare and Facebook.

So, what does the BBB offer their members that free reviews do not?

Right out the gate, you’re going to have to look at your client demographic. The baby boomer generation grew up seeing the BBB as a standard of excellence. A business could be ruined with the right misconduct complaints. If they are your target, the $500 yearly BBB membership could be a valuable investment.

Once you’re a member, you start off with an A rating which is pretty good. This could go up with good reviews, or down with bad. You’ll receive a logo that you can place on your site, the backlink is good quality SEO, and your membership fee is tax deductible.

The biggest difference between the BBB and other review websites is status and history. Accreditation looks great but when it comes to sheer quantity of opinions and SEO value you would be better off encouraging reviews across other platforms, especially if you have a younger audience.

In Conclusion

So, in the end, do we believe in the relevancy of the Better Business Bureau in 2017? YES we do! A membership just may not be for every business, especially those just starting out.

Like with any marketing tactic it’s important to weigh your options and look at your target market. Online reviews are an amazing sounding board for your customers to tell other people what they think about the products/services you offer, and for you to respond to their feedback.

When you read about what’s affecting SEO, you’re not going to find the BBB listed anywhere but you are going to find a lot of stats about reviews.

It’s a fact that over 80% of your current and future clients are reading reviews and taking them seriously, and they’re not hunting for the ones on the BBB.

However, the BBB provides a long-standing pedigree that is appealing to many browsers who want to know more about your website. If you’re able to make the investment, we recommend you try it out. But until you’re able to, just keep building those reviews!

Michael S.

My firm was rethinking its marketing approach. Our revised plan necessitated a downsizing of the services provided by LinkNow. The LinkNow staff was very helpful in facilitating this change. There was no “hard sell” or other pressure trying to get my firm to maintain its previous higher priced plan. This was a relief and encourages us to look to LinkNow later when we are more appropriately positioned to use LinkNow’s higher priced site optimization/marketing plans.

Mike M.

I wanted to thank you for the good work LinkNow Media has been doing for Mathers Electric’s Google Listings.

I googled Electricians Tallahassee FL and we came up on the first page, real close to the top. We have a 5 star rating and 10 excellent google
Reviews. I did not see another electric company with a 5 star rating. Before I started using LinkNow Media I could not get this to happen.

No matter how much I payed other companies. We now get most of our new business from the Web (Google).

Sincerely and forever grateful, Mike Mathers

President of Mathers Electric Co., Inc.

LinkNow Media Ranked Number 27 on The PROFIT 500 List of Fastest-Growing Companies

profit csToday, PROFIT 500 and Canadian Business unveiled their 28th annual list of Canada’s Fastest-Growing Companies, which will be published in the October issue of Canadian Business and PROFITguide.com. We are honored to announce that LinkNow Media ranked 27 on the list with a five-year revenue growth of 2,755%. We also ranked as the 5th Fastest-Growing Company in Montreal, and the #1 Fastest-Growing Marketing & Media Company in Canada.

“Companies become a part of the PROFIT 500 through innovative thinking, smart strategy and sheer grit,” says James Cowan, Editor-in-chief of PROFIT and Canadian Business. “These firms demonstrate what Canadian entrepreneurs can achieve, both at home and across the globe.”

A Long-Standing Commitment to Excellence

As a small company, we are thrilled to be on the list, and even more excited to have ranked number 27 on the 28th annual PROFIT 500. We know that this wouldn’t have been possible without our loyal clients. Some of you have been with us from the very beginning and some of you are new to our family, but truly, without any of you, LinkNow Media wouldn’t have obtained this level of success.

We’ve written in previous posts about ways businesses can say thank you to customers, so we would like to take the opportunity to do that. From everyone here at LinkNow Media: thank you! You are without a doubt the backbone of our business, and the reason for our tremendous growth. Your success is our success, and we are always looking for better ways to serve you.

As an internet marketing and website design company, we are fortunate to have the opportunity to connect with our clients on a very personal level. It wasn’t too long ago that we were only building websites for plumbing contractors. Today, we are proud to say that we are building websites for more than 70 industries, from interior designers, to auto mechanics, to lawyers. It’s a pleasure working with and researching for varied occupations, from the CEOs to guys out in the field.

Let LinkNow Help You Succeed Online

If you are a small business owner looking to improve your web presence, our team of experts would love the opportunity to talk to you about how we can help grow your business online. Get in touch with us and learn why we’re the #1 fastest-growing marketing and media company in Canada.

About PROFIT and PROFITguide.com

PROFIT: Your Guide to Business Success is Canada’s preeminent media brand dedicated to the management issues and opportunities facing small and mid-sized businesses. For 34 years, Canadian entrepreneurs across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. Visit PROFIT online at PROFITguide.com.

About Canadian Business

Founded in 1928, Canadian Business is the longest-serving, best-selling and most-trusted business publication in the country. With a total brand readership of more than 1.1 million, it is the country’s premier media brand for executives and senior business leaders. It fuels the success of Canada’s business elite with a focus on the things that matter most: leadership, innovation, business strategy and management tactics. We provide concrete examples of business achievement, thought-provoking analysis and compelling storytelling, all in an elegant package with bold graphics and great photography. Canadian Business—what leadership looks like.

 

 

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