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Tag: Customer Appreciation (Page 1 of 2)
While a simple gesture, saying thank you is a sign of respect, appreciation, and gratitude. As a business owner, you can’t afford to overlook the importance of these two little words. Thanking customers is a huge factor in customer retention, as well as your online presence. Below are 5 creative ways to express gratitude. Not only will the following techniques make your customers feel appreciated, they also ensure your marketing efforts don’t go to waste.
Who doesn’t like saving money? Offering loyal customers discounts via email is a great way to show that you are thinking of them. Make sure the content of the email is well-structured, playful, and fun. This is a chance to display a creative edge over your competition!
Many businesses are beginning to see the value of saying thank you in the form of a freebie. Take advantage of holidays and clients’ birthdays (if you have that information), by offering a free service or product. This will make your customers feel valuable and appreciated.
When people are on the fence, a free trial can diminish any worries they may have about your company, products, or services. By doing so, you’re saying that you appreciate their interest. Thanking someone for even expressing interest may seem odd, but it says a lot about how far you will go for your customers.
Brining attention to your customers on your website or social media pages will make them feel special. Let others know how much you appreciate their loyalty by being as specific as possible. This is a great way to reach a wider audience, as your customers will likely share your words of praise, if they haven’t already been tagged.
As a small business owner, you have the amazing opportunity to work with people in a wide range of industries. A great way to show them that you appreciate their business is by sending business their way. What goes around comes around.
It can be tricky for new businesses to find a creative, genuine way to express gratitude, but don’t let that discourage you from venturing outside of the box. Giving thanks will become more intimate and refined as you build stronger relationships with your customers. Understanding your audience is the key to making the most of the after-transaction phase.
With the holiday season in full swing, it’s high time to express gratitude to the people who help strengthen your brand and build your business. Rather than send a generic season’s greetings email to every person in your database, you should consider sending a thoughtful, personalized message. While it would be nice to send unique content to each your clients, there simply aren’t enough hours in the day. The best way to personalize your messages and still have time for holiday shopping and festivities is to divide your customers into groups and create different content for each. Of course, we’re looking at this from a marketing perspective.
Potential customers are people who have shown interest in your product or service, but will need an extra nudge to follow through on the purchase. Here’s where bottom of the funnel type of content comes in handy. To convert these potential customers, you will need to diminish any concerns they have about getting on board. Put yourself in their shoes. Do they need more information about your company? About how they will benefit? Is money the problem? Address these concerns in the form of a thank you. Thank them for showing interest by offering a free test-trial or a discount, in the spirit of Christmas.
Existing clients don’t need more information about your company history, services, or pricing. They’re already sold. You likely already have an established relationship, and now is the time to strengthen this relationship. A good way to do this is by boosting what they already have, or cross-selling. Cross-selling is the practice of selling a different, but related product or service to an existing customer. If you are a company that sells different tiers of packages, give them the gift that keeps on giving by offering a discount on upgrading.
No company is without business partners and suppliers. Whatever yours provide you with, display your gratitude by sending a gift. You can do this via email with a digital gift card or via mail. Keep in mind that the businesses that you work with have employees too. Express your thanks with a company-wide lunch on you. This is a surefire way to show that you appreciate everyone and all they do to help your business grow and succeed.
The holiday season is a wonderful time of year, but it can be stressful for employees who are scrambling to complete work tasks before break, while juggling Christmas shopping, cooking, and planning. Show your employees you appreciate all the work they do by organizing a holiday office party with food, beverages, and fun presents. It’s a great way to destress, rejuvenate the holiday spirit, and display gratitude.
Many businesses are seeing the benefit of creating separate messages for different clients and business partners. It allows for deeper relationships, without sacrificing precious time, which, let’s face it, can be scarce around the holidays. It’s not too late to send off some holiday emails, but you’ll want to be creative. Businesses everywhere are taking advantage of the season by offering special deals and promotions, so you’ll need to find a way to stand out. Think outside the box when it comes to subject lines, and keep the body of the email concise!
This week we’re looking at the technical side of things when it comes to customer appreciation. Whether you’re giving thanks via a handwritten note or email, errors can detract from the sincerity of your thank you. Not to mention, you run the risk of looking less professional. Don’t let a silly mistake get in the way of your thank you! Keep these points in mind when expressing gratitude:
Check for Grammar Mistakes
There’s no doubting you’re busy. You need to get your message across, and you need to get it across fast. But as the old saying goes, haste makes waste. It pays to double check your work, even something as short as a thank you. Here are some of the most common grammar mistakes to look out for:
- Their vs. there vs. they’re
- Your vs. you’re
- Affect vs. effect
- Who vs. that
- Then vs. than
- Assure vs. ensure vs. insure
- Complement vs. compliment
If you ever have a grammar question, Grammar Girl is a great source for grammar tips and rules.
Avoid Passive Voice
Passive voice is one of the most common mistakes people make when writing. Many people don’t realize they are writing in passive voice, so it is an important point to keep in mind when proofreading.
A sentence where the subject performs the action expressed by the verb is considered to be active voice. Passive voice, on the other hand, occurs when the subject is acted upon. See, we did it right there – is acted upon!
The Hemingway App is a great tool to check for passive voice. It also checks for the level of readability and for phrases that have a simpler alternative. Clear writing made easy!
Keep an Eye on Tone
Have your target audience in mind. This is true for all forms of content, including thank you notes and emails. Are you thanking a new or long-term customer? Casual language is OK for someone you’ve established a relationship, but aim for higher diction when thanking a business partner. It’s also important to consider the deed at hand when writing. An over-the-top thank you for a small favor, is, well, over-the-top.
These points might seem small, and they are – but when it comes to saying thanks, it’s the little things that count. Errors like these will take away from your message, so it’s worth having a second pair of eyes look over your writing.
We dedicate a lot of time talking about new and innovative ways to say thank you to customers. This week we’re ditching the new and turning to an old-school form of saying thanks. That’s right, we’re looking at old-fashioned pen and paper. Many people will tell you that the handwritten note is a thing of the past, and we couldn’t agree more. But that’s what makes writing by hand such a powerful way to say thanks.
Handwritten notes are at the top of the list with other ways of demonstrating customer appreciation, such as giving a freebie or showcasing a loyal customer on a social channel. In many cases, the pen is mightier than the keyboard, so to speak. Here’s why:
In today’s turbo-charged world, it can be difficult to find a free block to get anything done. Even setting aside 5 minutes to give a simple thanks can prove difficult. This is where turning to the screen can save you a whole lot of time and energy. If this is how you currently communicate with your clients, it might be hard to imagine doing anything otherwise. However, you’d be surprised by how little time it takes to write a thank you note. Since writing by hand is a heartwarming gesture in and of itself, keeping it short and sweet is totally OK.
There is no doubting that the digital world makes communication a whole lot more convenient, but be careful – convenience can quickly move into generic territory. After all, who’s to say that the email is written by the person who is actually giving thanks? A handwritten note is as intimate as you can get, without going overboard. A handwritten note also offers the opportunity to be creative. Even if you’re not an artist, you can add a touch of quirkiness with a small doodle.
Saying thank you is huge part of maintaining a loyal client base, so taking the time to write by hand may be worth it depending on your audience. It will be evident to your customers that you took time from your busy day to say thanks, and this will make them feel special.
What is your company doing to ensure your customers feel appreciated? Let us know in the comments section below!
As a business owner, you should always be looking for opportunities to enhance your brand, even when it comes to the small stuff. Something as simple as saying thank you can show just how innovative and creative you can be. Expressing gratitude in an outside-the-box kind of way not only makes your customers feel special, it also helps your brand gain momentum. We’re not saying that saying thanks should be a self-serving act, but it’s important to keep in mind that small deeds are part of a bigger picture. Here are three creative ways to say thanks:
Use A Freebie
Easier said than done – this is true in many cases, but not when it comes to saying thank you. If you can’t find the words to tell a customer how much you appreciate their business, why not give a gift? Actions speak louder than words, after all. Your clients will love a personalized gift bag, and you’ll benefit from giving, too. Have you ever wondered why you get mints with the dinner bill? Studies have shown that by leaving customers with mints, waiters are more likely to get a better a tip. In the long run, you’ll reap the rewards.
Showcase A Customer
Displaying appreciation makes your loyal clients feel valued, and thanking your customers on your social media platforms is a great way to do that. Don’t be shy to give a shout on Facebook or Twitter to customers who have supported your business along the way, and don’t forget the little guys. Acknowledging your smaller customers shows a deep level of appreciation, and it will come to them as a pleasant surprise. Showing your gratitude publicly goes a long way.
Hold an Event
Hosting a free event at your business location is a great way to give thanks to familiar faces as well as bring in new customers. When it comes to event themes, keep your target audience in mind. If you run a clothing boutique for example, a book signing from someone in the fashion industry is an awesome way to bring in a crowd. You can then take advantage of the number of people in your store by offering discounts on selected items. Something like this can be applied to nearly any industry.
Don’t worry about how long or how grand your thank you is. They key thing here is sincerity. If your thank you comes from the bottom of your heart, it will come across as authentic any way you slice it.