Good reviews are the bedrock of a strong reputation management strategy.
Having plenty of good, high-quality reviews can make the difference between appearing at the top of Google’s search results and being buried by your competitors. In fact, evidence shows that reviews are one of the most important factors determining your local search result rankings. And at LinkNow Media, we consider them one of the easiest and fastest ways to give your online marketing to boost it needs.
Here are five reasons why:
1. Reviews Expand Your Web Presence
In the realm of online marketing, content is king. It’s the motor that drives your web presence and expands your reach. By pumping out lots of high-quality content, you show Google that you have something important to say. And that you’re an authority in your industry.
Online reviews serve a similar purpose. The more positive ones that you accumulate, the larger your online footprint becomes. From Google’s perspective, that means your information is constantly being updated and verified by your user base: a good prospect when they’re looking to recommend you over your competitors.
2. Reviews Highlight Your Relevance for Local Search Results
A detailed review will often include information about the company, the service provided, prices, and customer service. These are all relevant details that tell Google more about your business in the form of keywords.
We’ve already discussed how getting keywords in your reviews can improve your online search results. For the purposes of this post, I’ll offer a brief summary.
For Google, keywords are like signposts. They’re carriers of information that indicate the purpose of a webpage. Essentially, they help Google sift through your site and determine whether it is relevant to a searcher.
By expanding your number of detailed reviews, you’ll naturally expand your keyword profile. What does that mean for you? As a result, you’re likely to see your website come up for a greater array of relevant search terms. You may even hone in on an extremely competitive keyword, such as affordable plumber in Dallas.
3. Reviews Improve Your Search Rankings
The data is clear: the more positive (and detailed!) reviews you have, the better you’ll rank online. It’s as simple as that.
One of the key areas where reviews matter is in what’s called the local pack: the top section that Google displays whenever a user enters a search for a local service. It looks like this:
Your chances of showing up in the local pack improve enormously with consistent, high-quality reviews—especially ones with keywords in them. According to one study, having keyword-heavy reviews was the single most important factor for getting included in the local pack.
Why does Google lend so much weight to reviews? Well, because…
4. Google Trusts Reviews (More Than They Trust You)
Google likes businesses they can trust. Unfortunately, the Internet sometimes makes it difficult to find such establishments. After all, a company can say anything about itself that it wants. You can claim to be the best pizza joint in NYC all you want. It doesn’t make it true.
What businesses can’t control—at least not completely—is what others say about them. That’s why Google takes reviews so seriously: because they are a comparatively reliable source of information. Sure, some reviews may be disingenuous, solicited, or falsified. But taken as a whole, they’re an effective tool that allows Google to “cross-examine” information and find the most trustworthy businesses to recommend.
5. Consumers Trust Reviews (More Than They Trust You)
Like Google, consumers find reviews much more persuasive than what any business owner has to say about themselves. One survey found that a whopping 93% of consumers consult online reviews before making a purchasing decision.
Ultimately, the goal of your marketing campaign is to convert your target audience into a loyal customer base. Getting plenty of positive reviews will help you achieve that aim. In the eyes of potential customers, it’s the most persuasive argument you can provide.
A lot has changed since the digital age. Especially for small business owners, the Internet has revolutionized the way we do business. Nevertheless, one thing remains the same: a good recommendation goes a long, long way.
Need Help Generating Reviews? Give the Team at LinkNow Media a Shout!
With over 10,000 clients, it’s safe to say that we at LinkNow know a thing or two about managing an online reputation. We’ve helped garner hundreds of rave reviews, building a strong web presence for ourselves. Not to mention for our customers, too.
If you need help coming up with a solid review-generation strategy, consider giving us a shout! Leave a comment below, email us at firstname.lastname@example.org, or call us at 1-888-667-7186. After all, we’re here to help