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How to Fix a Bad Online Reputation

Do you feel like your online reputation has suffered a blow? If someone has left you a negative review, don’t panic! It isn’t the end of the world.

Understandably, someone slandering your business online can be frustrating. But before you stress out over it, it’s important to assess the situation and take a proactive approach!

Make an Assessment of the Damage to Your Reputation Online: Is It Even that Bad?

So, is your reputation really damaged? A snide, negative comment left by an unhappy customer or jealous competitor is a bummer, but is it really that big of a deal?

Think about the review that was left. Does it look like it could be spam? Google tries to filter out these types of comments as they don’t find them relevant. Does the reviewer have any credibility? Do they mention your specific market specialties in these comments? Without an actual history of leaving reviews, Google won’t take their word for it. Plus, a negative comment can be a bummer, but if they don’t mention specifics, the review won’t hold much weight with potential clients.

Once you have a good grasp of the situation, you’ll not only be less stressed, but you’ll be able to come up with a plan of action. Try applying a combination of the following strategies where you see fit.

Emphasize the Positive with Local Search Engine Optimization

Search Engine Optimization (SEO) is a marketing tool used to help your business rank higher on Google and increase traffic to your web pages. It can also become an effective strategy to bring the positive and trustworthy information about your company upfront and centre. As a result, this will push everything else back, making it negligible and difficult find.

Encourage Your Clients to Leave You Reviews and Carefully Manage Them

Having good review management tactics in place can help you promote the reviews you actually want people to see all while properly dealing with the ones you don’t. Always encourage clients to leave you amazing reviews, especially if you’ve visibly impressed them. Before you know it, those negative, spammy-looking ones will seem irrelevant.

Create High-Quality, SEO-Optimized Content

One of the easiest ways to dramatically boost your online reputation is to have high-quality, professional content on your website. You can build amazing credibility like this in no time! Not only will people now find positive reviews when they search for you. They’ll also find engaging, well-written content from you that will overshadow any doubt that may have been cast by one measly bad review.

Hire a Trusted Online Reputation Management Service like LinkNow Media

In the end, it might not be the bad review that’s causing your reputation to suffer, but the lack of professional online presence. By enlisting a company like LinkNow Media to do the work for you, you’ll be allowing your business to flourish and keeping those untrustworthy reviews in the dark.

Do you need our help implementing online reputation management strategies? Want to learn more about Local SEO? For general inquiries, email website@linknowmedia.com. For more information on Local SEO, email mylocalseo@linknowmedia.com. Don’t forget to leave a comment!

Want to Run Your Business on Leads from Yelp? Here’s how!

Yelp is one of the best tools that small businesses have for marketing and generating local leads. Whether you’re using it to manage your online reputation or for local marketing, Yelp has transformed the way businesses are run in 2019. And best of all, it’s free.

So, if you’re a small business owner looking for an easy way to generate a ton of strong leads in your local area, this article will tell you everything you need to know. Read on and let us know what you think in the comments!

1. Complete Your Yelp Profile

First things first. If you haven’t created your listing already, you need to do that now! (Better yet, finish reading this blog first, and then go complete it). But it’s vital to complete all of it. Try not to leave anything blank or unfinished. Consider it this way – Yelp is asking your business these questions directly, and if you want Yelp to like your business, it’s in your best interest to answer them. Provide plenty of detail. Which leads us to our second tip:

2. Prioritize Text Over Photos on Your Yelp Listing

Pictures have their place on Yelp, but text holds more authority. And if you want to rank in Yelp searches, you need to build authority. Show Yelp that your business is relevant to its users by “programming” your profile with the right keywords.

Yelp’s algorithm depends on words to find out what your listing and your business is about. In fact, we even recommend carefully title the images you upload, so that Yelp can use the file names to categorize your photos. In the real world, a picture may be worth a thousand words, but on Yelp, a picture certainly isn’t worth a thousand keywords.

3. Use Keywords to “Unlock” Yelp Leads

In the same way that you need keywords to rank in Google searches (and get leads from those searches), Yelp’s algorithm also works on keywords. Keywords are what your prospective clients type into search engines online. If your business listing doesn’t include them, new clients won’t be able to find you.

To find keywords that are relevant to your business, try typing a general one into the Yelp search bar. A drop-down menu will appear with other related keywords that, if they are relevant to your business, you should include in your listing to improve your rank!

 

 

However, a word to the wise: be careful not to overdo it. Your listing can get penalized for keyword-stuffing. For example, don’t write: “Our massage therapists perform massage services. If you want massage therapy, call our massage specialists at our massage spa.” Keyword-stuffing doesn’t look good to prospective clients or to Yelp.

4. Always Respond to Yelp Reviews

Never, ever, underestimate the power of reviews, particularly on Yelp. We can’t overemphasize how fantastic positive reviews are for your ranking – but it’s not only having them that counts. Encourage your clients to leave detailed reviews that accurately explain your services and why they were so good.

Plus, Yelp prioritizes businesses that are actively engaged with their customers. So, make sure to reply quickly to both good and bad reviews. Three 5-star reviews with prompt responses might be better off than fifteen 5-star comments that went ignored by the business owner. Be polite, professional, and concise. Sometimes, a well-crafted reply will even counterbalance the damage of a poor review! The bottom line is, always respond to your Yelp reviews.

5. Pat Yelp’s Back and Google Will Pat Yours

Okay, while this one isn’t exactly a Yelp strategy, it’s worth keeping in mind that in the online world, everything is interconnected. Your business listing on Yelp extends far beyond the scope of one directory. Google and Yelp have a longstanding virtual friendship and Google often ranks Yelp listings in their search results.

The old saying, “A friend of yours is a friend of mine” holds true, here. If you’re getting leads on Yelp, chances are you’re beefing up your ranking on Google at the same time. So, it’s in your best interest to make your Yelp listing as attractive as possible.

 

Want to leverage your Yelp listings to pull in even more leads? Contact the digital marketing professionals at LinkNow Media by leaving us a comment below or calling 1.888.667.7186!

5 Reasons that More Reviews Will Help You Crush the Competition

Good reviews are the bedrock of a strong reputation management strategy.

Having plenty of good, high-quality reviews can make the difference between appearing at the top of Google’s search results and being buried by your competitors. In fact, evidence shows that reviews are one of the most important factors determining your local search result rankings. And at LinkNow Media, we consider them one of the easiest and fastest ways to give your online marketing to boost it needs.

Here are five reasons why:

1.      Reviews Expand Your Web Presence

In the realm of online marketing, content is king. It’s the motor that drives your web presence and expands your reach. By pumping out lots of high-quality content, you show Google that you have something important to say. And that you’re an authority in your industry.

Online reviews serve a similar purpose. The more positive ones that you accumulate, the larger your online footprint becomes. From Google’s perspective, that means your information is constantly being updated and verified by your user base: a good prospect when they’re looking to recommend you over your competitors.

2.      Reviews Highlight Your Relevance for Local Search Results

A detailed review will often include information about the company, the service provided, prices, and customer service. These are all relevant details that tell Google more about your business in the form of keywords.

We’ve already discussed how getting keywords in your reviews can improve your online search results. For the purposes of this post, I’ll offer a brief summary.

For Google, keywords are like signposts. They’re carriers of information that indicate the purpose of a webpage. Essentially, they help Google sift through your site and determine whether it is relevant to a searcher.

By expanding your number of detailed reviews, you’ll naturally expand your keyword profile. What does that mean for you? As a result, you’re likely to see your website come up for a greater array of relevant search terms. You may even hone in on an extremely competitive keyword, such as affordable plumber in Dallas.

3.      Reviews Improve Your Search Rankings

The data is clear: the more positive (and detailed!) reviews you have, the better you’ll rank online. It’s as simple as that.

One of the key areas where reviews matter is in what’s called the local pack: the top section that Google displays whenever a user enters a search for a local service. It looks like this:

Your chances of showing up in the local pack improve enormously with consistent, high-quality reviews—especially ones with keywords in them. According to one study, having keyword-heavy reviews was the single most important factor for getting included in the local pack.

Why does Google lend so much weight to reviews? Well, because…

4.      Google Trusts Reviews (More Than They Trust You)

Google likes businesses they can trust. Unfortunately, the Internet sometimes makes it difficult to find such establishments. After all, a company can say anything about itself that it wants. You can claim to be the best pizza joint in NYC all you want. It doesn’t make it true.

What businesses can’t control—at least not completely—is what others say about them. That’s why Google takes reviews so seriously: because they are a comparatively reliable source of information. Sure, some reviews may be disingenuous, solicited, or falsified. But taken as a whole, they’re an effective tool that allows Google to “cross-examine” information and find the most trustworthy businesses to recommend.

5.      Consumers Trust Reviews (More Than They Trust You)

Like Google, consumers find reviews much more persuasive than what any business owner has to say about themselves. One survey found that a whopping 93% of consumers consult online reviews before making a purchasing decision.

Ultimately, the goal of your marketing campaign is to convert your target audience into a loyal customer base. Getting plenty of positive reviews will help you achieve that aim. In the eyes of potential customers, it’s the most persuasive argument you can provide.

A lot has changed since the digital age. Especially for small business owners, the Internet has revolutionized the way we do business. Nevertheless, one thing remains the same: a good recommendation goes a long, long way.

Need Help Generating Reviews? Give the Team at LinkNow Media a Shout!

With over 10,000 clients, it’s safe to say that we at LinkNow know a thing or two about managing an online reputation. We’ve helped garner hundreds of rave reviews, building a strong web presence for ourselves. Not to mention for our customers, too.

If you need help coming up with a solid review-generation strategy, consider giving us a shout! Leave a comment below, email us at website@linknowmedia.com, or call us at 1-888-667-7186. After all, we’re here to help

Improve Your Google Ranking Fast with Keyword-Optimized Reviews

As we’ve written elsewhere, it can take a long time to start ranking for new content. Google’s timelines can be really frustrating! So, what do you do if you want to improve your Google ranking fast?

Research has shown that there’s a strong connection between keywords in reviews and improved local search results. One study named it the number one way to boost local SEO. Not NAP clean-ups. Not GMB posts. Not a 5-star score. Keywords.

So, getting them is a great way to improve your search results. But should you do it? Should you start telling your clients to write “best plumbing repair service Atlanta” in their review?

Well… not exactly.  You don’t want to force your customers into writing something they otherwise wouldn’t say. It may, however, be wise to steer them in the right direction.

Do I Need Keywords in My Reviews?

Keywords are like signposts: they point people (and search engines) in the right direction. From Google’s perspective, keywords show that a text (reviews, website content, blog posts, etc.) is relevant to searchers. When a Google user enters a search term, Google wants to display the most relevant results at the top of the page. Keywords help Google sift through and find them.

This goes for the landing pages on your website, as much as for the reviews on your GMB listing. Google likes it when a review includes keywords. It shows that your landscaping company actually provides the landscaping services you advertise. And that someone out there really believes they are the “best landscaping company in San Diego!” Who wouldn’t want to rank for a keyword like that?

Should I Ask My Clients to Use Keywords in Their Reviews?

At LinkNow Media, we do not recommend that business owners ask their clients to include specific keywords in their reviews.

Why not?

  1. It’s inauthentic. You want your reviews to be truthful. Google does, too. If you ask your clients to use specific phrases and keywords, their reviews will feel scripted. Forced. Fake.
  2. It’s unconvincing. Positive reviews are supposed to be convincing. They should show that you are an authority in your industry—a professional that consumers can trust. By asking clients to follow a script, you’re limiting the potential of your reviews. Ultimately, they’ll be far less convincing than if they felt natural.
  3. It’s risky. Google doesn’t like SEO trickery. They’ve clamped down on previous SEO “hacks,” and they’re bound to do the same for future ones. If you try to game the system by shoehorning keywords into your reviews, you risk being penalized by Google down the road.

The bottom line is that Google values keyword-optimized reviews because the business owner has no control over them! They’re spontaneous, authentic, and truthful. They’re the perfect reference.

How Do I Get Keywords in My Reviews?

You want keywords in your reviews. But you also want your reviews to sound natural. What can you do?

The best course of action: ask your clients to leave detailed reviews. Give them some guidelines. For example, if you’re a plumber, you may want to ask your customers to leave reviews that mention:

  • The service you provided
  • The time it took for you to respond and complete the job
  • Pricing information
  • The quality of customer service.

By doing so, keywords will naturally appear in your clients’ writing. Plus, it’ll sound more convincing for readers.

Consider the following two reviews from LinkNow Media’s Google My Business listing:

Pretty bare bones. Not a whole lot of information. Let’s look at the second one:

Notice the keywords: SEO services, company’s web presence, design assistant, as well as our company name. The client was not asked to use these terms. Rather, they came out naturally because the reviewer provided ample detail. Plus, it also makes the review much more convincing for reviewers.

In short: Ask your clients to leave reviews. But give them more to go off. Ask them to provide details of the services you provided, how long it took, so on and so forth, and you’ll see keywords naturally arise in your reviews. That way, you’ll help build a solid online footprint—and trustworthy reputation. Two birds with one stone. We like that.

Need Help Managing Your Online Reputation?

With over 10,000 clients, we at LinkNow Media know a thing or two about reputation management. Over our many years, we’ve built a strong online presence—not just for ourselves, but for thousands of business owners across North America.

If you need help proving your worth to the world and drumming up business, give us a shout at website@linknowmedia.com, or at 1-888-667-7186. Oh, and don’t forget to comment below!

5 Reasons You Need Reviews on Your Website

In the age of digital marketing and Search Engine Optimization, there’s no shortage of ways for small businesses to attract customers. You can create an easy-to-navigate website, submit it to search engines, implement Google Analytics, and create a slew of social network business profiles.

But at the end of the day, the most significant determinant for whether a client will waltz into your store or walk on by isn’t something a savvy marketing agency can buy. It’s the customer review.

Here at LinkNow, we’re firm believers that every business owner should embrace the power of the customer review and its persuasive powers.

1. Consumers Trust Other Consumers

Studies show that 84% of consumers trust a company’s online reviews as much as a recommendation from their own friends.

This might surprise you but trust us when we say it’s true. And it makes sense. When a customer posts a review online, they don’t have any agenda other than to share their own experience. Clients trust this, and it shows.

2. Show, Don’t Tell: A Customer Review Shows Other Consumers How Great You Are

Any company in the world can say they’re the best at what they do. In fact, every single company says that, don’t they? When you look at these over-the-top claims from the vantage point of a consumer, they seem a little generic and fluffy, don’t they?

Consumers are smart, and they know that it is in your best interest to say you’re the best plumber in the area. What they want is proof that this is true. And what’s better proof than a 5-Star review from a satisfied customer?

3. When You Embrace Customer Reviews, You Are Embracing Honesty and Transparency

74% of consumers polled in a 2016 study show that positive reviews make a business seem more trustworthy. Transparency is incredibly important to customers these days. And when you ask clients to leave reviews for your business and share reviews on your website, you’re embracing transparency to the fullest. You’re letting those who have first-hand experience with your company do all the talking (and advertising!) for you.

4. Online Reviews Have a Positive Impact on Your Revenue!

A 2016 Harvard Business School study reveals that as your Yelp rating rises, your revenue follows suit.

To not promote your Yelp and Facebook page—and those many glowing reviews—through your website would be a major oversight.

5. Good Reviews Inspire Good Reviews

Lastly, we tell all our clients that there is no shame in politely asking a customer to share their experience on Yelp or Facebook. Everyone does it and most customers are happy to oblige.

However, if clients happen to come across your business profile online, they might feel inclined to leave a review on their own volition—especially if everyone else already seems to be doing it.

Want Reviews on Your Website—LinkNow Media Can Help!

The customer review is the greatest asset in the world of marketing. If you’re sitting on pages of positive reviews you’d be foolish not to place them front and center for the world to see!

Already have a LinkNow website? Why not ask your web designer to add some reviews to it? Don’t have a LinkNow website yet? Why not speak to an SEO specialist and get the leads you need to succeed!

Give us a call at 1-888-667-7186 or send an email to website@linknowmedia.com. And if you have a comment or question, leave a reply below!

How to Build a Solid Reputation Management Strategy

In the competitive world of business, reputation is everything. Starting a business is one thing, but continued success and growth are made possible through a well-planned digital marketing program. And when it comes to digital marketing, nothing is more important than reputation management.

To this end, we have compiled this list of helpful tips your enterprise can take towards building a rock-solid online reputation.

1) Maintain Your Website

In this day and age, your prospective customers will search you up long before they call you up.

The precision of the Internet ensures that they will find what they are looking for— whether it’s from you or from another business in your area and industry.

Place due consideration on the importance of your website, both for recruiting new clients and for informing existing ones. Don’t just slap on a web page and call it a day! Update it frequently so that it reflects your current products and services, changes to inventory, and general information about your business.

Consider your website as your online storefront and see to its upkeep accordingly!

2) Keep an Eye on Your Competitors

Are you ahead of the pack or trailing behind?

Your services might be superior in every way to your competition— but none of that will matter if you don’t have the web presence to back it up! Check out your competitor’s websites and social media presence. Find whether they have any advantages over you and take action!

Maybe a more modern site, higher response rate, or some lead generating reviews?

Take stock of what your competition’s doing and retool your strategy.

3) Manage Your Reviews

Word of mouth has become a whole different beast online: reviews.

If your clients are providing you with reviews online—good, bad, or otherwise, this is a huge opportunity for your business.

Seize it! Answer all the questions and address any concerns in a prompt and articulate way. Don’t just thank customers for good reviews—apologize for the bad ones and take steps towards making amends. This will prove that your business cares and makes an effort to offer top-tier customer service.

Communicate as politely and as professionally as you would in person!

4) Harness the Power of Social Media

Create Facebook, Instagram, or Twitter presences that reflect your activities and services.

For those in industries like landscaping and remodeling, visual platforms like these are the perfect places to showcase jobs well done.

Be sure to post frequently, informing your clients of specials, discounts, availabilities, and the like. Even better: create open forums of discussion where your clients can offer feedback and information.

Maintain your online reputation management, and the results will speak for themselves!

5) Hire a Digital Marketer to Manage Your Online Reputation

Here at LinkNow Media, reputation management is what we do best. Whether that’s in the form of reviews, social media, web sites, or simply being up to date on the most current resources and tools, our digital marketers are leaders in the field!

You’re busy enough managing your own business. Let us do the marketing. Contact LinkNow Media for reputation management services by calling 1.888.667.7186 or email us at website@linknowmedia.com.

3 Tricks to Improve the Online Presence of Your Business

The accessibility, precision, and sheer scope of the internet has forever changed the way businesses operate.

To say that everyone is online nowadays is neither stereotype nor hyperbole – that goes for clients and enterprises alike. A business’s online presence has become equal parts storefront and calling card, permitting degrees of promotion and engagement that yesterday’s proprietors could only have dreamt of.

With the right content and approach, you can advertise the very best of your products and engage with the people interested in acquiring them.

In other words, instead of staging a presentation, start a conversation.

Just to help you out, the SEO department at LinkNow Media has assembled a simple list of three steps businesses can take towards developing their online prowess. And don’t forget to let us know what you think in the comments!

1) Establish Your Presence and Maintain It

By now, you’re well aware of the power and potential of the online world. Websites, social media, and email lists are the norm among business owners.

But it doesn’t end there.

A website devoid of content, or a Facebook page without a single post, is the online equivalent of a new car without gas. It looks great—but won’t get you far. And while you’re lagging behind the competition, your clients are going to go elsewhere.

Update and maintain your website and social media profiles with the same care and regularity as you would a storefront.  Give your customers a window into your best work by taking photos and posting them online! Write blog posts, social media posts, and continuously add new landing pages to your website. Don’t forget that content is king in 2019!

It can be internal, too – feature posts about additions to your inventory, changes to offered services, or even profiles on new employees! When you keep your customers abreast, you can forget the rest.

2) Be Receptive and Accessible to Your Clientele

One advantage small businesses have against corporations is a sense of intimacy. Your clients can put a face to your name. Seize this advantage and engage with everyone who’s following your business online!

Respond to good and bad reviews promptly and in detail. Answer inquiries you receive, on your pages or via email, in an equally timely manner. Acknowledge compliments and attempt to resolve complaints.

You’ll be amazed at what you can learn about your clientele—and about your business itself. Take the feedback to heart and listen attentively to what your customers have to say.

Above all, be consistent and maintain a constant and reliable presence. By showing customers that you care about what they think you’ll forge meaningful connections that can be turned into leads.

3) Reward Existing Customers and Incentivize New Ones

The importance of repeat business and customer loyalty depends on your industry.

For instance, showing up for a one-time lawn care appointment could lead to years of frequent lawn maintenance.

Regardless of where you find yourself, acknowledge the customers who have stuck by you since day one. Consider the VIP approach and offer exclusive referral bonuses, discounts, or even a newsletter for regular customers.

In the same vein, always be on the lookout for new clients. Consider untapped markets. And never sacrifice one for the other.

Maintain online engagement with your current customers, and you’ll be opening the door to new business!

Should You Ask Clients for Google Reviews?

By now, everyone knows how important it is to get their customers to leave positive, thoughtful, and detailed reviews on Google. But the rules for soliciting reviews remain foggy at best. Part of the problem is that different review sites have different rules and many people conflated them accidentally.

Today we’re going to clear the air. We’re going to explain, as precisely as possible, Google’s rules around asking for reviews.

So, let’s be clear. Should you ask your customers for Google reviews?

Yes, You Should Ask Your Customers to Leave Google Reviews

In fact, if you look up Google’s own policy on soliciting reviews, you’ll find this:

“Remind your customers to leave reviews. Let them know that it’s quick and easy to leave business reviews on mobile devices or desktop computers.”

Pretty clear, I’d say! Google uses reviews to find out whether businesses are trustworthy or not. It uses that information to rank businesses on Google Maps searches and to rank webpages on their regular organic search. That’s also why they value reviews that are detailed, include keywords, and identify excellent services in direct and concrete ways. It all shows that you are running a business that they can be comfortable pushing on their platform.

Ask for Google Reviews by Email

The easiest way to do it is to ask for reviews by email. Whenever you do work for somebody, send them an email thanking them for choosing your company. This shows your clients that you care about their experiences. And just when they feel appreciated, gently ask them to leave their feedback on your Google My Business page.

Say something like:

“If you enjoyed working with us, please take a moment to leave us your thoughts on Google. 60 seconds of your time will help us continue delivering top-quality service to others just like you! Follow this link to our Google page.”

If they’ve had a great experience with you and feel appreciated, they’ll be happy to leave a review that will help you out.

Ask for Google Reviews in Person

Although it can feel a little bit weird to ask for a review in person, it’s the surest way to get those reviews on your GMB listing. Don’t think of it like you’re bothering them or being sleazy. We live in a time when reviews can make or break a business. If you don’t ask for reviews from clients that know you and respect your work, you’re not taking the necessary precautions to protect and manage your online reputation.

Don’t be shy! It’s just business in 2019.

Ask for Google Reviews on Your Website

This one takes a little bit of tact. You don’t want to make it appear like you’re offering an incentive for people to leave reviews. You want to remind people that leaving a review will help you continue to provide top-quality service and improve your business.

One way that works well is to include testimonials from Google on your website. This will remind and encourage your clients to leave their own review. A simple phrase like “Liked our service? Let us know on Google!” is all you need to increase the number of daily, weekly, and monthly reviews.

Do Not Incentivize Reviews

Offering high-quality service should be incentive enough! But offering compensation for reviews will get you into a lot of trouble with Google. A Louisville, Kentucky law firm offered their clients a chance to win a contest for a review. When they got caught, Google removed 100 online reviews. No mercy!

As we repeat over and over, Google’s whole business model depends on being a trustworthy source of information. Artificial or fake reviews damage Google’s reputation. That hurts their bottom line. And they don’t like that too much.

Need Help Managing Your Online Reputation?

The local SEO experts at LinkNow Media are here to help! If you need help managing reviews, review responses, and your online trustworthiness generally, get in touch with us. We work hard to ensure that our clients turn their online presence into leads! Call us at 1-888-667-7186 or email us at mylocalseo@linknowmedia.com.

Do you have some advice about reviews and reputation management? Leave us a comment below!

Use Reviews to Boost Your Ranking on Google Maps

Online reviews have forever revolutionized the way businesses operate.

Each time a prospective client or consumer searches for a service your business offers, they’ll be met with a multitude of different choices— all in their vicinity. Whether good or bad, your reviews will summarize and highlight your business’s products or service in the interest of informing future customers.

And not only is there a strong correlation between good reviews and new leads, but there’s also a connection between the way businesses rank and the kinds of reviews they get.  While you may not be able to control the tone of your business’s reviews—other than offering clients the best service and the best products you can—there are little things you can do to make sure your reviews get you the ranking you need!

Let’s have a look at a few ideas.

1) Positive Reviews Will Help You Rank

Offer the quality of services and products your clients will be delighted to rave about!

Reviews are formatted in the traditional one-to-five star ranking scale. While you obviously can’t specifically solicit great reviews, if you run the best business you can, the reviews will speak for themselves.

Here’s the thing: you’re much more likely to hear from unsatisfied customers than from satisfied ones. That sounds like an incentive to me!

With an array of glowing, five-star reviews, the clients will come flocking in!

2) Long (Positive) Reviews Make You Appear Trustworthy to Google

Did you know that reviews with words rank better than those without?

Long, detailed reviews will do more than inform future clients about the quality of your products and services. They’ll also show Google that your products are worth a conversation. The simple fact that someone has put their time and energy into writing a detailed positive review, makes your company appear trustworthy for Google.

3) Encourage Your Clients to Become Local Guides for Google

Google lends more weight to reviews left by active users. Google calls these active reviewers Local Guides. By acquiring reviews from these Local Guides, you’ll start ranking a lot faster!

Problem is, it’s not like you can go out there looking for Local Guides to review your product. So, encourage your clients to leave reviews on other businesses as well. With as few as 3 reviews, a Google user will become a trustworthy source in Google’s eyes.

4) Encourage Your Clients to Be Specific About the Services They’re Reviewing

Like the content on your business’s website, online reviews have keyword ranking potential. That means that when your clients leave reviews with specific references to the products or services you offer, you could actually improve your ranking for those keywords.

The more detailed, pertinent, and industry-relevant your business’s reviews are, the better.

5) The More Reviews the Better

This one’s really simple: the more reviews you get, the more likely people are to trust your total rating. The same applies to Google. The more people that are engaged with your Google My Business account, the more authority you’ll build up.

6) Google Loves Reviews with Images

Most of us are visual people. For this reason, it’s wonderful for your business and for prospective clients for your customers to enclose a picture or two with a review. It’s common enough for restaurants where taking pictures of food is practically a subculture—but it applies to all types of businesses!

Are you clients bursting with pride over their stunning new landscape or their gorgeous kitchen remodel? Have them show it off— and with it, your business’s craftsmanship!

7) Respond to All Your Reviews—Fast

Most importantly, interact with your reviews—and your reviewers. Not just the good ones!

The promptness of your reply and the quality of your response are both criteria that Google uses to rank businesses in local search. Be polite, detailed, and concise.

In the case of a complimentary review, thank the client for their patronage and for taking the time to review, and tell them you look forward to serving them again.

For a not-so-complimentary review, offer a genuine apology and seize the opportunity to remedy the situation. It will look so much better than an unanswered post!

Need Help Managing Your Google Reviews? LinkNow Media Can Help!

 At LinkNow Media, reviews and reputation management are our specialties! After almost a decade of success in digital marketing, we have the answers you’re looking for. Ask us anything in the comments below or give us a call at 1-888-667-7186.

Let’s work together to get ranking!

How to Respond to Negative Google Reviews

As a company, generating good online reviews is a great way to drum up business and showcase the value of your services. Of course, not all the reviews you get will be positive, and it’s essential to develop a reputation-management strategy that lets you effectively respond to those that are less than favourable.

With that in mind, we at LinkNow Media have devised the following 5-stage process to help business owners respond to negative reviews.

Five Steps to Writing a Successful Negative Review Response

1.      Evaluate internally

Before responding to a negative review, it’s first important to evaluate its validity. Discuss it with your colleagues: Does it contain any constructive criticism that may help you improve your business practices? Is there anything you could have done differently to change that person’s experience? Even if the reviewer has embellished some aspects of their review, there might be a kernel of truth that could help you improve your business.

By developing an internal evaluation procedure, you’ll be able to approach such reviews with a clear mind and a cooler head. It’ll stop you from posting whatever first pops into your mind. Instead, you’ll be able to focus on the potentially valid criticism a reviewer might have and respond to it appropriately.

2.      Respond publicly

As enticing as it might be, don’t start by reaching out to a reviewer privately. Other viewers need to see that you are addressing such reviews so that they understand you’re trying to redress the problem. Ultimately, it’s best just to respond to the negative review directly on your Google My Business page.

Accessing Your Google My Business Reviews:

  1. Go to business.google.com and sign into Google My Business.
  2. Click on the three horizontal bars in the top left-hand corner of the page.
  3. When you find a review you want to respond to, click “View and reply” (or “Respond now” if on a mobile device).

3.      Empathize

Customers can tell when your response is half-hearted. If you all you post is fluff without substance, they’ll take notice. Worse still, they might think you don’t care about your business.

Show reviewers that you care. Address them by name, thank them for their review, and if possible, highlight something positive they mentioned about your business. If necessary, apologize when you could have done something to improve their experience.

4.      Offer solutions

It’s important to offer customers a solution to their problem. We’re not saying you have to bend over backwards with discounts and full refunds, but you should provide them with something that’s actionable. At the very least, give them the opportunity to reach out to you personally and address their grievances one-on-one.

5.      Move the conversation offline

When you’re offering solutions that require further discussion, it’s best to move the conversation offline. Leave the customer your contact information and let them get back to you. With the ball in their court, you’ve done everything that you can—at least for the time being.

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