LinkNow Media | Customer Reviews

The Web is Waiting For You

Month: June 2019

How to Build a Solid Reputation Management Strategy

In the competitive world of business, reputation is everything. Starting a business is one thing, but continued success and growth are made possible through a well-planned digital marketing program. And when it comes to digital marketing, nothing is more important than reputation management.

To this end, we have compiled this list of helpful tips your enterprise can take towards building a rock-solid online reputation.

1) Maintain Your Website

In this day and age, your prospective customers will search you up long before they call you up.

The precision of the Internet ensures that they will find what they are looking for— whether it’s from you or from another business in your area and industry.

Place due consideration on the importance of your website, both for recruiting new clients and for informing existing ones. Don’t just slap on a web page and call it a day! Update it frequently so that it reflects your current products and services, changes to inventory, and general information about your business.

Consider your website as your online storefront and see to its upkeep accordingly!

2) Keep an Eye on Your Competitors

Are you ahead of the pack or trailing behind?

Your services might be superior in every way to your competition— but none of that will matter if you don’t have the web presence to back it up! Check out your competitor’s websites and social media presence. Find whether they have any advantages over you and take action!

Maybe a more modern site, higher response rate, or some lead generating reviews?

Take stock of what your competition’s doing and retool your strategy.

3) Manage Your Reviews

Word of mouth has become a whole different beast online: reviews.

If your clients are providing you with reviews online—good, bad, or otherwise, this is a huge opportunity for your business.

Seize it! Answer all the questions and address any concerns in a prompt and articulate way. Don’t just thank customers for good reviews—apologize for the bad ones and take steps towards making amends. This will prove that your business cares and makes an effort to offer top-tier customer service.

Communicate as politely and as professionally as you would in person!

4) Harness the Power of Social Media

Create Facebook, Instagram, or Twitter presences that reflect your activities and services.

For those in industries like landscaping and remodeling, visual platforms like these are the perfect places to showcase jobs well done.

Be sure to post frequently, informing your clients of specials, discounts, availabilities, and the like. Even better: create open forums of discussion where your clients can offer feedback and information.

Maintain your online reputation management, and the results will speak for themselves!

5) Hire a Digital Marketer to Manage Your Online Reputation

Here at LinkNow Media, reputation management is what we do best. Whether that’s in the form of reviews, social media, web sites, or simply being up to date on the most current resources and tools, our digital marketers are leaders in the field!

You’re busy enough managing your own business. Let us do the marketing. Contact LinkNow Media for reputation management services by calling 1.888.667.7186 or email us at website@linknowmedia.com.

3 Tricks to Improve the Online Presence of Your Business

The accessibility, precision, and sheer scope of the internet has forever changed the way businesses operate.

To say that everyone is online nowadays is neither stereotype nor hyperbole – that goes for clients and enterprises alike. A business’s online presence has become equal parts storefront and calling card, permitting degrees of promotion and engagement that yesterday’s proprietors could only have dreamt of.

With the right content and approach, you can advertise the very best of your products and engage with the people interested in acquiring them.

In other words, instead of staging a presentation, start a conversation.

Just to help you out, the SEO department at LinkNow Media has assembled a simple list of three steps businesses can take towards developing their online prowess. And don’t forget to let us know what you think in the comments!

1) Establish Your Presence and Maintain It

By now, you’re well aware of the power and potential of the online world. Websites, social media, and email lists are the norm among business owners.

But it doesn’t end there.

A website devoid of content, or a Facebook page without a single post, is the online equivalent of a new car without gas. It looks great—but won’t get you far. And while you’re lagging behind the competition, your clients are going to go elsewhere.

Update and maintain your website and social media profiles with the same care and regularity as you would a storefront.  Give your customers a window into your best work by taking photos and posting them online! Write blog posts, social media posts, and continuously add new landing pages to your website. Don’t forget that content is king in 2019!

It can be internal, too – feature posts about additions to your inventory, changes to offered services, or even profiles on new employees! When you keep your customers abreast, you can forget the rest.

2) Be Receptive and Accessible to Your Clientele

One advantage small businesses have against corporations is a sense of intimacy. Your clients can put a face to your name. Seize this advantage and engage with everyone who’s following your business online!

Respond to good and bad reviews promptly and in detail. Answer inquiries you receive, on your pages or via email, in an equally timely manner. Acknowledge compliments and attempt to resolve complaints.

You’ll be amazed at what you can learn about your clientele—and about your business itself. Take the feedback to heart and listen attentively to what your customers have to say.

Above all, be consistent and maintain a constant and reliable presence. By showing customers that you care about what they think you’ll forge meaningful connections that can be turned into leads.

3) Reward Existing Customers and Incentivize New Ones

The importance of repeat business and customer loyalty depends on your industry.

For instance, showing up for a one-time lawn care appointment could lead to years of frequent lawn maintenance.

Regardless of where you find yourself, acknowledge the customers who have stuck by you since day one. Consider the VIP approach and offer exclusive referral bonuses, discounts, or even a newsletter for regular customers.

In the same vein, always be on the lookout for new clients. Consider untapped markets. And never sacrifice one for the other.

Maintain online engagement with your current customers, and you’ll be opening the door to new business!

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