Reviews are meant to be about customer experience, however many business owners experience the inevitable negative review coming through from an ex-employee. Employee turnover is tough enough without having to worry about what’s going to be said publicly after someone is let go or quits.
Many reviews are exaggerated or complete lies, and can bring up personal details about management and other employees which really should not be online.
But, at long last, Google has updated their policies to be more comprehensive and mark negative reviews from ex-employees as a conflict of interest.
Out With the Old
Google’s latest review update makes review guidelines more comprehensive. While the previous guidelines were vague when it came to discussing customer experience and conflict of interest, now it is quite clear.
The policies used to read:
Make sure that the reviews on your business listing, or those that you leave at a business you’ve visited, are honest representations of the customer experience. Those that aren’t may be removed.
Conflict of Interest: Reviews are most valuable when they are honest and unbiased. If you own or work at a place, please don’t review your own business or employer.
These don’t specifically say anything about ex-employees. All they state is that you must have visited the business, be stating an honest unbiased opinion, and not currently work there or own the business.
In With the New
Now, if you visit Google’s new guidelines found on Maps’ help center, you’ll find a comprehensive list of prohibited and restricted content under which “Conflict of Interest”now reads:
Maps users contributed content is most valuable when it is honest and unbiased. The following practices are not allowed:
- Reviewing your own business
- Posting negative content about a current or former employment experience
- Posting negative content about a competitor to manipulate their ratings
There’s not much you can argue with that wording!
But What About Positive Reviews?
It’s clear in reading the updated content policy that this new rule only applies to negative reviews left by ex-employees. So, if you’ve received a few glowing positive reviews from employees who have since moved on to other workplaces or retired, it looks like you’re in the clear.
Ex-employees rarely feel the need to lie about a positive experience, so it’s to be assumed that Google agrees with this as an honest, unbiased experience.
Clean up That Reputation!
If your business currently has negative reviews from ex-employees sitting there tarnishing your reputation, now is the time to get in touch with Google My Business and ask that they remove the reviews.
This is a happy new year indeed!