In this post, you’ll learn just how important they are–and how they can even give you a natural boost on Google.
Read on to find out how reviews can help you improve your search rankings, and read to the end to learn our top tip to getting more reviews for your business.
What Is a “Natural Boost”?
First things first: What do we mean when we say reviews can give you a “natural boost” on Google?
Having more positive online reviews than your competitors can help improve your ranking in local search results. It’s a natural boost because it improves your natural search ranking.
Why do reviews help? Online reviews contain keywords, which Google crawls to identify search terms and find relevant results for user’s search queries. What’s more, Google wants to show the most reputable, trustworthy sources first. If you have lots of 5-star online reviews, Google is more likely to see you as an authority. And in turn, they’re more likely to rank you more favourably.
Google’s Algorithm Prioritizes Thoughtful Reviews
Google doesn’t just look at the number of reviews. It also analyzes their content.
Google prioritizes thoughtful, detailed reviews, and it’s those kinds of reviews that will give you the most significant search boost. The more thoughtful, detailed, and praiseworthy your reviews, the better your ranking.
Google Searchers Rely on Reviews More and More
This update in how Google provides search results is with the searchers’ tendency to consider reviews before deciding on which business to choose.
Essentially, Google would be silly not to adjust to the searcher’s tendency to consider reviews because it inevitably leads searchers to more reliable results.
The moment Google is no longer a reliable search engine, it goes kaput.
It’s time to get some reviews on your Google Business Profile.
You might be asking yourself how on earth to do that. The answer is very simple:
Ask your previous clients to review you.
This might sound tedious, but having past clients review your business and services will pay off in dividends once they start rolling in.
And it’s not as much of a chore for your clients as you might think. In many cases, if you send an email asking them to review your business or the experience they had with you, they’ll be happy to make the time.
Long story short, there is no harm in asking your clients – and having more positive reviews about your business on your business’s profile will be very positive for your business.
Looking for more wayson how to get reviews on Google, and how to ask clients for reviews? Check out our blog post Should You Ask Clients to Review You on Google for some killer insider tips.