The importance of reviews is something that comes up a lot when discussing digital marketing. But how much do they actually impact your business?
It’s no secret that online reviews play a role in your search ranking and can influence potential customers. But you might be surprised to know that generating and managing reviews for your business can provide a big boost in traffic and sales.
Read on to learn more about the significance of online reviews and why you need to pay attention to them.
Local Search Engines Love Online Reviews
So how much do reviews matter to search engines?
As a ranking factor, review signals are huge. According to MOZ, online reviews make up 15.44% of how Google ranks you in local search results.
In other words, the more positive reviews you have on Google, the better you’ll rank. It’s as simple as that: Get more reviews, get more business.
This approach makes sense from a business perspective. Not only does it reward businesses that provide positive experiences. It also provides consumers with a reason to continue returning to the review website. Search engines gain traffic based on their ability to produce the most accurate and helpful information, so connecting people with highly-rated local businesses will make them more likely to use that search engine again.
Consumers Love Online Reviews
In addition to their role in search rankings, online reviews are often the deciding factor on whether somebody decides to contact your business. 93% of customers claim that their buying decisions are influenced by the testimonials they read, and 84% say they trust online reviews as much as personal recommendations from people they know.
When someone is searching for a particular service or product, they typically already know what they need. Your audience will also usually have an idea of what their ideal business looks like, and testimonials can help reinforce that your company fulfills their needs. The time between reading reviews and making a purchasing decision happens almost immediately, so putting positive reviews in front of your audience will almost certainly bring more leads your way.
Managing Your Online Reputation Is Crucial
Although every business owner wishes they could maintain that 5-star rating forever, it’s hard to please everybody. That said, the way you deal with negative reviews can help highlight your composure as a business owner. It can show future clients that you value their opinions, and that you take customer feedback seriously, whether it’s good or bad.
When you receive reviews on Google (or any platform), respond to them. Keep a close eye on your review page so you can catch new reviews as they come in, and always leave a note of appreciation when someone leaves you some feedback. You never know what useful pieces of praise or constructive criticism you might find.
Looking for Help Managing Your Online Reputation?
LinkNow to the Rescue!
If you want some assistance with developing a review generation strategy or managing your online reputation, LinkNow Media is the name you can trust. We’ve already helped many business owners with their local SEO, and we would love to do the same for you.