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Tag: Online Reviews (Page 1 of 4)

5 Reasons You Need Reviews on Your Website

In the age of digital marketing and Search Engine Optimization, there’s no shortage of ways for small businesses to attract customers. You can create an easy-to-navigate website, submit it to search engines, implement Google Analytics, and create a slew of social network business profiles.

But at the end of the day, the most significant determinant for whether a client will waltz into your store or walk on by isn’t something a savvy marketing agency can buy. It’s the customer review.

Here at LinkNow, we’re firm believers that every business owner should embrace the power of the customer review and its persuasive powers.

1. Consumers Trust Other Consumers

Studies show that 84% of consumers trust a company’s online reviews as much as a recommendation from their own friends.

This might surprise you but trust us when we say it’s true. And it makes sense. When a customer posts a review online, they don’t have any agenda other than to share their own experience. Clients trust this, and it shows.

2. Show, Don’t Tell: A Customer Review Shows Other Consumers How Great You Are

Any company in the world can say they’re the best at what they do. In fact, every single company says that, don’t they? When you look at these over-the-top claims from the vantage point of a consumer, they seem a little generic and fluffy, don’t they?

Consumers are smart, and they know that it is in your best interest to say you’re the best plumber in the area. What they want is proof that this is true. And what’s better proof than a 5-Star review from a satisfied customer?

3. When You Embrace Customer Reviews, You Are Embracing Honesty and Transparency

74% of consumers polled in a 2016 study show that positive reviews make a business seem more trustworthy. Transparency is incredibly important to customers these days. And when you ask clients to leave reviews for your business and share reviews on your website, you’re embracing transparency to the fullest. You’re letting those who have first-hand experience with your company do all the talking (and advertising!) for you.

4. Online Reviews Have a Positive Impact on Your Revenue!

A 2016 Harvard Business School study reveals that as your Yelp rating rises, your revenue follows suit.

To not promote your Yelp and Facebook page—and those many glowing reviews—through your website would be a major oversight.

5. Good Reviews Inspire Good Reviews

Lastly, we tell all our clients that there is no shame in politely asking a customer to share their experience on Yelp or Facebook. Everyone does it and most customers are happy to oblige.

However, if clients happen to come across your business profile online, they might feel inclined to leave a review on their own volition—especially if everyone else already seems to be doing it.

Want Reviews on Your Website—LinkNow Media Can Help!

The customer review is the greatest asset in the world of marketing. If you’re sitting on pages of positive reviews you’d be foolish not to place them front and center for the world to see!

Already have a LinkNow website? Why not ask your web designer to add some reviews to it? Don’t have a LinkNow website yet? Why not speak to an SEO specialist and get the leads you need to succeed!

Give us a call at 1-888-667-7186 or send an email to website@linknowmedia.com. And if you have a comment or question, leave a reply below!

How to Build a Solid Reputation Management Strategy

In the competitive world of business, reputation is everything. Starting a business is one thing, but continued success and growth are made possible through a well-planned digital marketing program. And when it comes to digital marketing, nothing is more important than reputation management.

To this end, we have compiled this list of helpful tips your enterprise can take towards building a rock-solid online reputation.

1) Maintain Your Website

In this day and age, your prospective customers will search you up long before they call you up.

The precision of the Internet ensures that they will find what they are looking for— whether it’s from you or from another business in your area and industry.

Place due consideration on the importance of your website, both for recruiting new clients and for informing existing ones. Don’t just slap on a web page and call it a day! Update it frequently so that it reflects your current products and services, changes to inventory, and general information about your business.

Consider your website as your online storefront and see to its upkeep accordingly!

2) Keep an Eye on Your Competitors

Are you ahead of the pack or trailing behind?

Your services might be superior in every way to your competition— but none of that will matter if you don’t have the web presence to back it up! Check out your competitor’s websites and social media presence. Find whether they have any advantages over you and take action!

Maybe a more modern site, higher response rate, or some lead generating reviews?

Take stock of what your competition’s doing and retool your strategy.

3) Manage Your Reviews

Word of mouth has become a whole different beast online: reviews.

If your clients are providing you with reviews online—good, bad, or otherwise, this is a huge opportunity for your business.

Seize it! Answer all the questions and address any concerns in a prompt and articulate way. Don’t just thank customers for good reviews—apologize for the bad ones and take steps towards making amends. This will prove that your business cares and makes an effort to offer top-tier customer service.

Communicate as politely and as professionally as you would in person!

4) Harness the Power of Social Media

Create Facebook, Instagram, or Twitter presences that reflect your activities and services.

For those in industries like landscaping and remodeling, visual platforms like these are the perfect places to showcase jobs well done.

Be sure to post frequently, informing your clients of specials, discounts, availabilities, and the like. Even better: create open forums of discussion where your clients can offer feedback and information.

Maintain your online reputation management, and the results will speak for themselves!

5) Hire a Digital Marketer to Manage Your Online Reputation

Here at LinkNow Media, reputation management is what we do best. Whether that’s in the form of reviews, social media, web sites, or simply being up to date on the most current resources and tools, our digital marketers are leaders in the field!

You’re busy enough managing your own business. Let us do the marketing. Contact LinkNow Media for reputation management services by calling 1.888.667.7186 or email us at website@linknowmedia.com.

Should You Ask Clients for Google Reviews?

By now, everyone knows how important it is to get their customers to leave positive, thoughtful, and detailed reviews on Google. But the rules for soliciting reviews remain foggy at best. Part of the problem is that different review sites have different rules and many people conflated them accidentally.

Today we’re going to clear the air. We’re going to explain, as precisely as possible, Google’s rules around asking for reviews.

So, let’s be clear. Should you ask your customers for Google reviews?

Yes, You Should Ask Your Customers to Leave Google Reviews

In fact, if you look up Google’s own policy on soliciting reviews, you’ll find this:

“Remind your customers to leave reviews. Let them know that it’s quick and easy to leave business reviews on mobile devices or desktop computers.”

Pretty clear, I’d say! Google uses reviews to find out whether businesses are trustworthy or not. It uses that information to rank businesses on Google Maps searches and to rank webpages on their regular organic search. That’s also why they value reviews that are detailed, include keywords, and identify excellent services in direct and concrete ways. It all shows that you are running a business that they can be comfortable pushing on their platform.

Ask for Google Reviews by Email

The easiest way to do it is to ask for reviews by email. Whenever you do work for somebody, send them an email thanking them for choosing your company. This shows your clients that you care about their experiences. And just when they feel appreciated, gently ask them to leave their feedback on your Google My Business page.

Say something like:

“If you enjoyed working with us, please take a moment to leave us your thoughts on Google. 60 seconds of your time will help us continue delivering top-quality service to others just like you! Follow this link to our Google page.”

If they’ve had a great experience with you and feel appreciated, they’ll be happy to leave a review that will help you out.

Ask for Google Reviews in Person

Although it can feel a little bit weird to ask for a review in person, it’s the surest way to get those reviews on your GMB listing. Don’t think of it like you’re bothering them or being sleazy. We live in a time when reviews can make or break a business. If you don’t ask for reviews from clients that know you and respect your work, you’re not taking the necessary precautions to protect and manage your online reputation.

Don’t be shy! It’s just business in 2019.

Ask for Google Reviews on Your Website

This one takes a little bit of tact. You don’t want to make it appear like you’re offering an incentive for people to leave reviews. You want to remind people that leaving a review will help you continue to provide top-quality service and improve your business.

One way that works well is to include testimonials from Google on your website. This will remind and encourage your clients to leave their own review. A simple phrase like “Liked our service? Let us know on Google!” is all you need to increase the number of daily, weekly, and monthly reviews.

Do Not Incentivize Reviews

Offering high-quality service should be incentive enough! But offering compensation for reviews will get you into a lot of trouble with Google. A Louisville, Kentucky law firm offered their clients a chance to win a contest for a review. When they got caught, Google removed 100 online reviews. No mercy!

As we repeat over and over, Google’s whole business model depends on being a trustworthy source of information. Artificial or fake reviews damage Google’s reputation. That hurts their bottom line. And they don’t like that too much.

Need Help Managing Your Online Reputation?

The local SEO experts at LinkNow Media are here to help! If you need help managing reviews, review responses, and your online trustworthiness generally, get in touch with us. We work hard to ensure that our clients turn their online presence into leads! Call us at 1-888-667-7186 or email us at mylocalseo@linknowmedia.com.

Do you have some advice about reviews and reputation management? Leave us a comment below!

How to Respond to Negative Google Reviews

As a company, generating good online reviews is a great way to drum up business and showcase the value of your services. Of course, not all the reviews you get will be positive, and it’s essential to develop a reputation-management strategy that lets you effectively respond to those that are less than favourable.

With that in mind, we at LinkNow Media have devised the following 5-stage process to help business owners respond to negative reviews.

Five Steps to Writing a Successful Negative Review Response

1.      Evaluate internally

Before responding to a negative review, it’s first important to evaluate its validity. Discuss it with your colleagues: Does it contain any constructive criticism that may help you improve your business practices? Is there anything you could have done differently to change that person’s experience? Even if the reviewer has embellished some aspects of their review, there might be a kernel of truth that could help you improve your business.

By developing an internal evaluation procedure, you’ll be able to approach such reviews with a clear mind and a cooler head. It’ll stop you from posting whatever first pops into your mind. Instead, you’ll be able to focus on the potentially valid criticism a reviewer might have and respond to it appropriately.

2.      Respond publicly

As enticing as it might be, don’t start by reaching out to a reviewer privately. Other viewers need to see that you are addressing such reviews so that they understand you’re trying to redress the problem. Ultimately, it’s best just to respond to the negative review directly on your Google My Business page.

Accessing Your Google My Business Reviews:

  1. Go to business.google.com and sign into Google My Business.
  2. Click on the three horizontal bars in the top left-hand corner of the page.
  3. When you find a review you want to respond to, click “View and reply” (or “Respond now” if on a mobile device).

3.      Empathize

Customers can tell when your response is half-hearted. If you all you post is fluff without substance, they’ll take notice. Worse still, they might think you don’t care about your business.

Show reviewers that you care. Address them by name, thank them for their review, and if possible, highlight something positive they mentioned about your business. If necessary, apologize when you could have done something to improve their experience.

4.      Offer solutions

It’s important to offer customers a solution to their problem. We’re not saying you have to bend over backwards with discounts and full refunds, but you should provide them with something that’s actionable. At the very least, give them the opportunity to reach out to you personally and address their grievances one-on-one.

5.      Move the conversation offline

When you’re offering solutions that require further discussion, it’s best to move the conversation offline. Leave the customer your contact information and let them get back to you. With the ball in their court, you’ve done everything that you can—at least for the time being.

4 Reasons Reviews Are Better for Conversions than Ads

In Part 3 of our reputation management series, we explore the idea that reviews convert better than ads.

For Part 1, click here to learn how to use reviews to generate leads!

For Part 2, click here to control and improve your online reputation!

The digital age has made it easier than ever to access information and yet it often feels impossible to find the right information. With the sheer volume of marketing data that Google churns out on a second-to-second basis, it’s no wonder business owners struggle to navigate those great swaths of information to create an effective advertising strategy.

Fortunately, a safe and reliable solution exists: reviews!

While advertising is still a cornerstone of any sound marketing strategy, generating reviews is more important than ever these days. Plus, it’s an easy and cost-effective way to expand your reach without having to spend exorbitant amounts of time and money on advertising. Here are four reasons why you should prioritize generating reviews over advertisements.

1. Reviews are Free Advertisements

Your reviews are a showcase of your achievements. Each one you receive advertises your services and the value you offer to your customers—free of charge. And by letting Google know of your recent activity, they help build your online footprint, improve your business’ online searchability, and generate clicks on your website.

2. Consumers Trust Reviews

82% of U.S. adults read online reviews before buying something for the first time. By and large, consumers consider reviews a trustworthy and reputable source of information. The same cannot be said for ads, which are often perceived as too biased to inform one’s decision-making process. In fact, it’s often unclear what impact—if any—a particular advertisement has on a consumers’ decisions and on a business’ conversation rates.

The way people search for information online has only further cemented this behaviour. More and more, people these days search for reviews when looking for a service. Consequently, Google tends to rank those review pages higher, which makes your business easier to find and more reputable for consumers.

3. Reviews Improve Customer Relationships

Reviews let you open a direct line of communication with your customers. By thanking customers for positive reviews, you show them that you value their support and help build a lasting relationship with them. And by addressing negative reviews, you demonstrate your commitment to customer satisfaction and improving your business model. Reviews help you start a clear dialogue with your customers, in turn cultivating meaningful long-term relationships with them.

4. Reviews Help You Improve

Online reviews are a way for you to solicit genuine constructive feedback for your business. While not all of them will necessarily help you improve your business model, you are bound to find kernels of truth within them that do help. You’ll discover not only what you’re doing right, but also what you can work on to improve your business and make it more marketable to consumers.

Reviews will also help you reflect on the true value of your services. You’ll be able to find out what your consumers want out of your service and how to set yourself apart from your competitors. That way, you can continue to develop your marketing strategy to better reflect the needs of your customers.

Altogether, generating reviews is a reliable, safe, and cost-effective solution to generation leads and building trust with your clients. If you want further information about improving your business’ online reputation, feel free to leave a reply below!

Click here for Part 1 of our reputation management series.

Click here for Part 2 of our reputation management series.

How to Take Control and Improve Your Online Reputation

In Part 2 of our online reputation series, we give you the tools you need to take control of the conversions about your business.

For Part 1, click here to learn how to use reviews to generate leads.

For Part 3, click here to find out why reviews convert better than ads.

If you are new to the world of SEO and online marketing, you might think your company’s reputation is completely out of your hands. When so many people are just typing whatever they want into their computers, how are you supposed to stop them from writing a negative review about your business? How are you supposed to persuade them to write a good review?

If there’s one thing to be learned from our line of work here at LinkNow, it’s up to you to manage your online reputation. It is determined by how you handle every situation—good or bad.

Here are a few ways you can improve your company’s online reputation.

You Received a Negative Review. Now What?

Did you wake up to discover that a customer of yours has penned a negative review about your business? Maybe your team had a bad day and underperformed with the client. Maybe there was some misunderstanding. Maybe the client’s criticisms are unfounded and simply unfair.

In these situations, you might feel attacked and scared for your business. Your gut response might be to respond heatedly and tell this customer just how wrong they are. I mean, they’re attacking your business after all. That business is your livelihood!

We’ll tell you the same thing we tell all our clients at LinkNow: Don’t respond negatively to a negative review! Don’t lose your cool. Doing so might lead to the online equivalent of a shouting match between you and a customer. Is that something you’d want people to see when they walk through your door? Probably not.

Respond Positively to Negative Reviews

Whether they’re right or not it is always in your best interest to do two things:

  1. Publicly respond to the negative review if possible
  2. Be positive and receptive to the dissatisfied client.

Let the customer know you hear their complaints, criticisms, and concerns. When customers air grievances, they might expect a lot of things in return. While you might not be able to turn back time, you can at least let them know they’ve been heard and acknowledged. Let them know that the problem will be addressed with your staff and will not happen again.

Every business gets a negative review every now and then. If you handle it professionally and graciously, customers will chalk the issue up to a misunderstanding or isolated incident.

Ask Newcomers and Regulars for Reviews

Like we said, every business is bound to get one or two negative reviews. What helps is when there are many positive reviews on your Google My Business, Yelp, and Facebook pages to make those negative reviews seem less representative of your company.

If your business has been operational since before the advent of social media, asking clients for online reviews might seem kind of strange. You might be worried that you’re being pushy. Don’t be! In the age of ‘Buy Local’, people love supporting local businesses. What better way for them to show their support than to post a glowing, thoughtful, and honest review of your business?

A Reputation Built on Reviews

Before you get customer reviews, you need an online presence. For some business owners, that is especially difficult. At LinkNow Media, we’ve helped over 10,000 small business owners spread the word about their services. Once we’ve established your online presence, you’ll have the customers you need to get those important reviews!

Click here to read Part 3 of our reputation management series!

Get Leads with a Reputation Management Strategy for Small Business

In Part 1 of our online reputation series, we look at how your reputation can be turned into a lead generating machine.

Click here for Part 2 and learn how to take control of your online reputation!

It’s no secret that doing good work and building a good reputation will help your small business. It’s always been that way. Well before the internet was ever even an idea, business owners needed to develop solid relationships with their customers. And those relationships translated to leads.

But with the invention of the internet, it suddenly became impossible to escape your reputation. Your marketing, your reviews, your engagement with clients—it’s all recorded and visible for everyone to see.

In the online world, managing what people read about your small business can mean the difference between success and failure. Join us as we explore the ins and outs of reputation management for small businesses.

What is Reputation Management?

When most small business owners think of managing their online reputation, they think reviews. And while reviews are a good place to start, it’s really just one small part of your digital reputation.

Everything you do online contributes to your reputation. Your content, your marketing, your engagement with clients, your reviews, your business listings, the articles written about you, the comments mentioning you on social media platforms. The list goes on and on.

That’s why it’s important to think of reputation management as an essential part of your digital marketing strategy. Ironically, it’s not about you. It’s about making your clients feel valued. It’s about showing your clients that you care what they think.

Reviews Are Conversion-Ready Free Advertisement!

If you haven’t already, sign up for Google My Business, Yelp, and Facebook. These three review sites offer small businesses a platform to establish connections with their clients. By filtering fake reviews, each of them has become an authoritative place to learn about a business. People trust what they read there.

Think of reviews as free advertising. People will spread the word about your business often without even being prompted. Ideally, you do good work and your clients leave great reviews. However, even bad reviews can be to your benefit. How?

It’s not always about what the client says. It’s about how you respond to it. Thank people for the good ones and try to find ways to calmly mitigate the bad ones. And don’t leave anyone out!

Studies show that 77% of consumers read reviews before buying something. That means reviews are also an important conversion factor. They are one of the last things a consumer will check before buying a product or service. Many consumers even use filter tools to look view only the 4 and 5-star businesses. Make sure you’re up there with them!

Comments Help You Connect With Your Clients

Are you using social media platforms like Instagram, Twitter, Pinterest, or Facebook? Make sure you keep up-to-date with them by keeping your notifications on. When someone leaves a comment for you, respond to it as promptly as possible.

This will not only show that many people are interested in what you’re offering, but it will also show that you care. Establishing strong lines of communication between yourself and your client-base will make them feel good about spending their hard-earned money on your services rather than your competitor’s.

Advertising and Content Tells Clients What Kind of Business You Are

Ever go to a website and find yourself closing window after window of pop-ups? It sucks.

Certain kinds of advertisements can create the wrong impression of your business. Make sure that when you’re developing your marketing and content strategy, you’re thinking long and hard about how you want to represent your business. Assume that clients will read everything they can find about you online.

Reputation Management From the Pros

If you have a feeling that your business is being mis-represented, contact a reputation management expert for a consultation. At LinkNow Media, reputation management is our specialty. We cover everything from local business listings, to reviews, to comments, to social media posts, to blogs—everything that contributes to your reputation online.

Got a question about managing your reputation, give us a call or leave us a comment below!

Click here to read Part 2 of our reputation management series!

How To Encourage Employee Feedback Online

Creating a comfortable work environment for colleagues and employees is something that every company strives for. Some companies have a harder time achieving this than others. At LinkNow Media, on the other hand, we feel we’ve created the kind of environment that makes staff feel comfortable expressing their complaints and concerns.

What’s the secret formula behind a happy workplace? Unfortunately, there isn’t one. There’s no short-cut to cultivating a space where employees feel comfortable providing feedback. But that doesn’t mean it’s difficult either. A workplace with open dialogues and considerations given to every employee comment comes with patience, understanding, and mutual respect—just like in any relationship or team environment.

The Importance of Employee Feedback

When employees give feedback, it shows they have a more-than-active interest in the company. When their feedback is taken into consideration, they only feel more invested in the workplace. What employer would want to stifle that sense of dedication? Not us!

Employee feedback, whether within the office, or online via review/recruitment sites like Glassdoor, isn’t just great for morale—it’s great for your brand and future recruitment efforts. By promoting anonymous review platforms like Glassdoor, you give your employees the chance to make their opinions heard without fear of repercussions. It’s a great resource, not just for prospective employees, but also employers looking to improve their company culture and management style.

Here are some helpful tips courtesy of LinkNow Media.

Tips on How to Encourage Employee Feedback Online

There are few recruitment tools as valuable as Glassdoor. That’s because Glassdoor has the option to for employees to leave anonymous reviews. These reviews can be as detailed as one wishes, or brief and to-the-point. How can an employer or team manager persuade their teammates to leave reviews on these online review platforms like Glassdoor?

Fostering a workplace environment where employees feel comfortable speaking their mind is only half the battle. To get clients to take time out of their day to type out their feedback? How’s that supposed to happen?

Here’s a scenario: If your company is looking to fill a position in a certain department, having reviews and information on Glassdoor about the position is incredibly helpful, isn’t it? And having the right people apply for the job is especially important for employees, right? Regardless of qualifications, if someone doesn’t ‘gel’ with their employees, it can be a recipe for disaster.

How can you make sure potential applicants know whether they’d be a good fit with your team and vice versa? Ask your teammates to write up-to-date explanations of their job on Glassdoor! When
the goal is building the right team, every employee should feel invested enough to leave employee feedback and online reviews.

Online Employee Feedback and Reviews from Newcomers

Another great approach to getting employee feedback is by asking newcomers. New to the job, they’re likely energized and wowed by your company’s accommodating atmosphere. Asking them to write about their first day of work on Glassdoor should be no different than writing a customer review on Yelp.

These are but a few of the ways companies cultivate a workplace where employees feel comfortable—even eager—to leave online reviews. At the end of the day, it all comes down to having a work environment with a reliable Human Resources team to deal with confidential complaints, excellent team leaders, and an office that feels like more than just a workplace.

December Fake Review Attack Affects Hundreds of Small Businesses

Throughout the past months, we’ve been writing a lot about the ways that review platforms like Yelp and Google control fake reviews. Google, for example, began systematically deleting anonymous reviews last spring in an effort to make it more difficult for black hat SEOs to do negative SEO attacks.

Unfortunately, it didn’t quite solve the problem. Although Google users can no longer post anonymously, they can still create fake profiles and use them to target the competition.

This is exactly what happened in early December, when small businesses across the U.S. and the world were suddenly bombarded with fake 4-star reviews.

Read on if you want to learn how to protect yourself from the next attack.

What We Know About The December Fake Review Attack

Although no one knows who was behind the fake review attack or what their endgame was, we do know a few things.

It appears that around 37 fake profiles were used to leave over 3 million 4-star Google reviews. When you divide it up, the average profile left around 81 000 ratings—in a matter of days. The small business owners affected by the attack were left confused and worried about their rank on Google.

After all, even though the reviews were all 4-star, many business owners speculated about whether they’d be punished for artificially inflating their rating.

Luckily, the sheer scale of the attack was enough to set Google in motion straight away. Within 5 days they had taken all (or nearly all) of the fake reviews offline. But even though the ratings returned to normal those affected still don’t have the answers they need.

Possible Motives For The Attack

After reviewing the affected businesses, it’s still unclear why they were targeted and not others. In many ways it appears to have been random. The only thing that connects all the victims together is that they were typically small businesses.

Many people asked why 4-star reviews were used for the attack rather than 1 or 2-star reviews. Perhaps it was an attempt to veil the attack in the hopes that Google would punish many of those businesses for inflating their ratings.

Although it’s pure speculation, there’s also the possibility that this was a kind of test operation—an attempt to work out a plan of action for another attack that would be subtler and on a larger scale. It’s hard to say exactly, but we’re happy it’s been taken care of.

It could’ve also been an attempt show that Google reviews are not so legitimate as they’d like them to appear. Vulnerabilities like the ones the attack made visible, serve to disrupt Google’s own trustworthiness­­—and the irony isn’t lost on us!

Why Is It Important To Understand Fake Reviews?

At LinkNow Media, reviews and ratings form a large part of our reputation management strategy. From the point of view of conversion, we know that most clients will check Google reviews before making a purchase.

The problem is not just related to conversion either. It’s also about trust. A lot of web traffic is the result of business listing website clicks. Business owners with untrustworthy reviews may experience sudden traffic drops simply due to clients opting for the competition.

It’s worth keeping in mind that Google establishes rankings with the trustworthiness of your online presence in mind. If you have fake reviews on Google (and elsewhere), you could find yourself running into problems with your rankings.

Conclusion

Keep track of who is reviewing your listings and what they are saying. Be vigilant. All the time. Every day.

If you notice suspicious activity, report it to Google. Take a look through SEO blogs to see if anyone’s talking about an attack. If you’re not sure about it or would like some advice, call LinkNow Media to speak with one of our SEO experts!

How to Get Positive Online Reviews from Your Clients on Boxing Day

There are few industries in the world that have an easy time getting positive reviews from their clients. Getting positive reviews during the busiest time of year is no exception either. Negative reviews? Sure. Some customers will leave negative reviews for the most minor of offenses—or for no offense at all. Those reviews, however, are not the kind we’re talking about.

We’re talking about honest, positive reviews. Thoughtful reviews, or just reviews that consist of the briefest of compliments. There are few companies that don’t struggle to get glowing (and unincentivized!) reviews. Even the companies who’ve never failed to provide with customers with complete satisfaction can’t seem to get a single 5-star review on their Yelp or Google listing!

At LinkNow Media, we talk with a lot of business owners. Most of them, at first, have this very same dilemma. They do great work day-in, day-out, and every customer always leaves their shop with a satisfied smile on their face—but alas, their Google and Yelp review sections are blank.

How do we help our clients get out of this slump? How can you get your clients to spread the good word about your high-quality customer service during the holiday season?

Here are a few of the suggestions LinkNow Media provides to our clients.

Ask Your Clients to Leave Reviews!

That’s right. Just ask them! Despite how hectic holiday shopping and Boxing Day sales may be, people are still imbued with the Christmas spirit. It’s the season of giving! They’re eager to reciprocate warm feelings and generosity. Any time you have a positive experience with a client in person this holiday season, just ask them to leave a little review!

You might be wondering, “Is it OK to ask for reviews?” For Google at least, the answer is 100%, “Yes!” Ask away!

Yelp, on the other hand, has made it explicitly clear that no company should incentivize clients and customers to leave reviews. What does that mean? In short, it means that your customers should be leaving reviews because they genuinely want to spread the word about the business or help you out. The same rule should apply to any other review platform as well. You should want EVERY review to be genuine and sincere, after all.

Asking in person might seem stressful or pushy, but it really isn’t. A good customer interaction should be professional, yes, but it should also be personable and good-natured. If you have a friendly rapport with your client, asking them for a review should not seem pushy.

There is no better time than the end of a sale to ask your client to leave a review. They’ll have just been helped out by you, so they’ll be eager to help your business out and spread the good word.

The “Buy Local” Campaign

Now more than ever, people love supporting local businesses. Small business owners are a valued part of any community. If your clients see your business as a community-oriented company that is “local” in spirit and practice, they’ll be more inclined to leave you a positive review.

The “Tip” Method

Another great approach for gathering more online reviews is the “tip” approach. After you’ve had a great Holiday interaction with a client let them know that if they leave a positive review mentioning the name of the person that helped them, the company will give them a tip or “holiday bonus” for their great service.

We’ve seen this method work time and time again. Many clients see it as a way of “giving back” to their service providers and local workers. And all that’s required of them is that they leave a genuine and honest review!

There are other ways to accumulate positive online reviews, but they all require one thing: Quality customer interactions! If you’re not providing your client warm, friendly, and first-rate customer service this holiday season, they’ll be more inclined to give you a lump of goal over a good review.

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