Research consistently shows a strong connection between keywords in reviews and improved rankings on Google. One study even called it the number one way to boost local search results.
So, should you ask clients to use keywords in their reviews?
Unfortunately, it’s not so simple. Asking clients to use specific words or phrases can make their reviews feel inauthentic or forced—which is never a good thing.
So what do we recommend?
Don’t Ask for Keywords. Ask for Details.
Simply asking your clients for detailed reviews can get them to naturally use keywords that will improve your local search results. It may seem foreign and a little awkward at first, but it will come naturally with a bit of practice.
When you ask your clients to leave detailed reviews face to face, you gain the opportunity to coach them on the type of review that would benefit you the most.
While you are not trying to influence their opinion, you should ask them to use specifics to clarify what services or products they liked the best and how your business went above and beyond to deliver exceptional quality and attention to detail. The more detail, the more your reviews will naturally incorporate keyword-heavy language, in turn boosting your search rankings.
Here are two examples showing you the difference between a serviceable review and a review that hits it out of the ballpark in richness and detail:
Exceptional work. Professional and fast.
John arrived on time and brought all the electrical equipment he needed to install my new panel box and do some re-wiring safely. John’s customer service and level of attention were very much appreciated when he explained how to check the breaker panel and why the old wiring was not up to par with local building and safety codes. As far as electricians go, John’s rates are very reasonable. The turnaround times were so reasonable. I would recommend this company to anyone!
The first example doesn’t provide enough information to give Google a good sense of which services the client liked the most. From a consumer’s perspective, it’s not the most compelling review, either.
By contrast, the second example includes specifics like the electrician’s name, a handful of the services they received, and what made this electrician stand out from the rest. Notice how the text naturally incorporates industry-specific keywords, such as breaker panel, wiring, and electricians.
It’s not hard to see why the second example is preferred. But it can be hard to get your clients to leave such detailed reviews.
Read on to learn more about how to ask for longer reviews like a pro.
Prompt Your Clients for Detailed, Long-Form Reviews by Asking Questions
Using a template to ask for long-form reviews is a great way to get your client’s honest feedback while ensuring a more robust and full review that attracts Google’s attention.
Instead of just providing your clients with a blank forum to fill out, why not ask them a few questions that prompt them to be more descriptive?
You can ask questions like:
- What services did you receive today?
- Which of our locations did you visit?
- How did our technicians do?
- Was there a specific technique that you’d like to recognize here?
- What aspects of working with us did you like most?
- Is this your first interaction with our team?
- Have you experienced other services we have provided?
- How do we measure up against the competition?
- Do you have any tips for us?
Be sure to let your clients know that you’d still appreciate a short and to-the-point review if they don’t have a lot of time.
While long-form reviews are ideal, the quantity of positive reviews you receive also plays a part in your ranking success.
What Is The Best Way to Ask for a Review?
If a follow-up email is already a regular part of your business, why not attach a link to the invoice you’re providing that takes your client to your business’s review forum?
This can be the perfect opportunity to politely request a review without putting too much pressure on the client.
In addition to this, you can use your social media platforms to request reviews and have your technicians let your clients know that while not required, leaving a review would be the perfect way to show appreciation for a job well done.
You could also put together a direct email, which you can send to clients on your mailing list.
How to Craft an Email to Ask for a Review
Do you have questions about how to craft an email to ask for a review?
We have answers.
Below, you’ll find a list of pointers that will help you create the ideal template you can go on to send to all of your preferred clients:
- Personalize the subject line with something attention-worthy
- Ask them directly to leave a review
- Provide a direct link to the review forum
Here is an example that will show you how each piece comes into play:
Subject: Hello Mark, we need your help!
It was our pleasure to complete your electrical panel box installation recently.
Thank you for choosing us.
Online reviews help us bring our reasonable electrical services to more households and businesses like yours.
Could you take a moment to leave us a review?
Follow this direct link to let us know what you liked about our services: <link>
Here are some things you could touch on if you need some inspiration:
- Specific services or products provided
- Location of services provided
- Did we meet your expectations?
- Did you work with a particular person who went above and beyond?
- Would you recommend our company?
We appreciate you taking a minute to leave us a detailed review, but short thoughts are also appreciated if you only have a second to spare.
Thanks for your help,
Now that you know that robust customer reviews can boost your site’s visibility in SERPs, you can craft a strategy that aligns best with your business model.
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Liked what you read? Feel inspired to rework your review-management strategy? Leave us a comment below and we’ll get back to you.
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