My firm was rethinking its marketing approach. Our revised plan necessitated a downsizing of the services provided by LinkNow. The LinkNow staff was very helpful in facilitating this change. There was no “hard sell” or other pressure trying to get my firm to maintain its previous higher priced plan. This was a relief and encourages us to look to LinkNow later when we are more appropriately positioned to use LinkNow’s higher priced site optimization/marketing plans.
Tag: Building Online Trustworthiness (Page 1 of 2)
When your business first started out, you may have urged happy customers to spread the word about your good service – but that has all changed. A lot. With social media, smartphones, and online customer review sites, there is no need to encourage. Customers have very few barriers in the way of sharing what they think about your business, for better or worse. If you’ve made it easy for your customers to leave reviews, getting them is a cinch – but that doesn’t mean you can go on autopilot once you do. There are many ways to enhance your online performance with positive reviews. One such way is with email campaigns.
Make the Most Out of Online Reviews
We’ve written in the past about the benefits of sharing positive reviews on your social media pages, and this week we’re looking at the benefits of using positive reviews in your email campaigns.
Many companies shy away from using email campaigns because, well, let’s face it – emails can be annoying. If you’re like most people, you get dozens of emails a day. Do you really have time to read through all of them?
It can be difficult to see the benefits of email campaigns because of the association with spam, but there are ways of reaching your customers without flooding their inbox. If you are interested in learning ways to do this, part 6 of The Ultimate Guide to Online Marketing for Small Businesses is devoted entirely to email campaign best practice. This was written by Lauchlin, one of the digital marketing specialists here. Whether your emails are sent with the purpose of sharing information or offering discounts, you’re sure to find great tips there. If you like what you see, you can buy the full version here.
Reviews Can Help You Connect with Your Audience
With information bombarding us everywhere we turn, we don’t have time to sift through text that isn’t speaking to us. If you are going to use email campaigns as part of your online marketing efforts, you need to connect with your audience, and you need to connect with them fast. A fantastic way to do that is by including a review from a satisfied customer. Featuring a review gets the message across about your service or product in a highly economical manner.
Not only does a real review from an actual customer establish a relationship with a prospective customer, it helps keep the email concise and to the point. If you have their permission, include their photo and name for a personal touch.
There’s no shortage of people sharing advice on what to do about negative online reviews, but advice on positive reviews is few and far between. These are just a few tips on what you can do to make the most out of your positive online reviews. We’re sure to share more advice on ways to make the most out of positive reviews. Stay tuned!
Social media offers advantages for businesses of all shapes and sizes. It’s a great way to promote ongoing promotions, connect with clients, and enhance your brand image. Despite these reasons for implementing a social media campaign, managing social media accounts can be difficult. If you run your own business, you have a lot on your plate. When it comes to posting on the daily, there simply aren’t enough hours in the day. Hiring social media specialists is the way to go, but is there more you can do to streamline your digital marketing efforts? A content calendar can sure help!
What is a content calendar?
A content calendar is exactly what it sounds like – a calendar that helps you keep track of content. The purpose is to let you see what you are going to post and when you are going to post it. Beyond staying organized, a content calendar is a useful tool for helping you tell your company’s story. Mapping out your posts allows you to establish an overarching theme.
Typically, content calendars include the following information:
- Title of the post
- Writer’s name
- The channel where it will be posted
This information ensures that each social media profile is getting equal amounts of attention, whether that’s Facebook, Twitter, Instagram, or a blog.
There are a bunch free content calendar templates available that will help take the stress out of planning and integrating a content strategy. Experiment to find one that suits your needs!
Why do you need it?
When it comes to posting regularly, coming up with new topics is half the battle. Even the best writers get stuck from time to time, and this is a major reason why posts become so few and far between. A content calendar can easily solve this problem because there won’t be any need to scramble for a new topic. Having dozens of ideas mapped out will make going to the blank page far less daunting. It also allows more time to personalize your post with GIFs and images.
A Content Calendar Will Keep You Organized
A content calendar makes it easy for writers to see who is posting what and when, streamlining your digital marketing strategy. Since a content calendar aids in organization, it also lets others members of your staff get involved. Two heads are always better than one, and a content calendar can open up the stage to employees who have a unique perspective on your business’s mission. All your writers need to do is ask around! The more the merrier, as they say.
And Prepare You for The Holiday Season
Holidays are the perfect time to post about ongoing promotions and spread some holiday cheer. But, as you may already know, holidays have a way of sneaking up. Nothing is more overwhelming than trying to scramble together a piece to post on the appropriate day. A content calendar allows you to plan out a longer, or more important post, such as a holiday special.
Keeping a calendar will help you post consistently. It also allows you to see individual posts as part of a bigger story. The latter is arguably the most important point when it comes to posting content. The most successful companies have a have a story to tell. If it’s well-honed, people will stick around to hear it.