LinkNow Media | Customer Reviews

The Web is Waiting For You

Category: LinkNow Media

Do Online Reviews Matter in 2021?

Man in suit scratching his head with caption: Do reviews even matter?

Countless online marketing studies indicate that most consumers will read reviews before hiring a service, visiting a restaurant, or shopping online. Consumers read reviews because they want to know what they’re getting and recognize that there are many businesses to choose from—and they see the value of their dollar.

But if you provide quality services and have developed an excellent reputation by word of mouth, are online reviews really important?

Short Answer: YES!

In short, if consumers are reading reviews online, you should be encouraging your clients to write them. You should also be interacting with these reviews directly, be it on your Google my Business Page, Yahoo Reviews, or Facebook – why you may ask? Let’s take a look.

Reviews Boost SEO

For starters, online reviews can really help online traffic and SEO – and isn’t that what we’re all here for?

Google, the Internet’s most prominent and essential review platform, prioritizes customer experience. Because so many people read reviews, especially when searching their local area, Google has included these reviews as a local search ranking signal.

The bottom line is the more reviews you have, the better your search results will be.

Reviews Are Key to Customer Service

Though it may seem awkward to ask your clients to leave you an online review, most will be happy to do so as long as you let them know how. Expressing interest in feedback also bodes well for your business, as it exemplifies your commitment to the customer experience and its betterment overall.

Responding to reviews is also important as it allows the client to feel heard and understood by the company, making it more likely they’ll return for more business in the future.

Reviews Help You Improve Client Experiences

Reading reviews and receiving feedback is also perhaps the most valuable way to learn how to improve your business moving forward.

If you are getting the same kind of complaints over and over, you’ll know you’re doing something wrong. Customers who are invested in your business may also have great suggestions for changes you can make to modernize the operation or make it more accessible to different demographics – just to name a few examples.

Reviews Help Build Community

Building a community is a huge part of building a business. Having customers comment not only on your products and services but also on your approach to client care, the atmosphere of your commercial space, and how they feel will give people a richer understanding of the culture of your business.

Question and answer interactions can also play a significant role in developing community ties. Responding to negative reviews can give potential customers an idea of how you deal with conflict resolution.


Overall, online reviews play a significant role in your business, and they shouldn’t be overlooked. So start reading, replying, and asking your customers to write their own, especially when they have a great experience.

Convinced of the power of reviews? Got any review-generation tips yourself? Share your thoughts by leaving a comment below! And if you need help managing your online reputation, contact LinkNow at 888-667-7186 or website@linknowmedia.com.

Should You Ask Clients to Review You on Google? [2021]

Should You Ask for Google Reviews(1)By now, everyone knows how important it is to get their customers to leave positive, positive, thoughtful, and detailed reviews on Google.

But the rules for soliciting reviews remain foggy. At best.

Part of the problem is that different review sites have different rules, and many people conflate them accidentally.

Today we’re going to clear the air. We’re going to explain, as precisely as possible, Google’s rules around asking for reviews.

So, let’s be clear. Should you ask your customers for Google reviews?

Yes, You Should Ask Your Customers to Leave Google Reviews

In fact, if you look up Google’s own policy on soliciting reviews, you’ll find this:

“Remind your customers to leave reviews. Let them know that it’s quick and easy to leave business reviews on mobile devices or desktop computers.”

—Google My Business Help

Pretty clear, I’d say! Google uses reviews to find out whether businesses are trustworthy or not. It uses that information to rank businesses on Google Maps searches and to rank webpages on their regular organic search. That’s also why they value reviews that are detailed, include keywords, and identify excellent services in direct and concrete ways. It all shows that you are running a business that they can be comfortable pushing on their platform.

Google Reviews Can Attract Clicks from New Customers

Positive reviews are important for gaining more traffic.

It’s not just about search algorithms, either. There’s a very human component too. Consumers almost always read reviews before trying any new service or product. They depend on those reviews to help them make an informed decision, and the content in those reviews is often the deciding factor.

In general, consumers want to see reviews with:

  1. High ratings
  2. Positive words in review text
  3. Many positive, detailed reviews

People are naturally drawn to businesses with those 3 factors going for them.

Search for businesses in your industry and see which Google My Business (GMB) profiles you are most attracted to, and which ones you think you would call. You’ll notice that profiles with more reviews and a higher rating are much more appealing than those without.

How to Ask Clients for Google Reviews

Now that you know how important it is to ask clients to review you, let’s look at how you should ask them.

Ask Every Customer for a Review

It’s important to ask every customer for a review. Behind Google My Business profiles, reviews are the 2nd most important ranking factor Google looks at for their local finder results. This means that the amount and quality of reviews you receive has a significant impact on the ranking of your business on Google.

If you are just getting started on asking customers for reviews, it can take some time before it has any impact on your ranking.

Our advice?

Be persistent and you’ll start reaping the rewards of your hard work before you know it.

4 Proven Techniques for Asking for Google Reviews

It’s time to start drafting and asking clients to leave you a review! Here are 4 of our top practices to keep in mind.

1. Ask for Google Reviews by Email

The easiest way to get reviews is to ask for reviews by email. Whenever you do work for somebody, send them an email thanking them for choosing your company. This shows your clients that you care about their experiences. And just when they feel appreciated, gently ask them to leave their feedback on your Google My Business page.

Say something like:

“If you enjoyed working with us, please take a moment to leave us your thoughts on Google. 60 seconds of your time will help us continue delivering top-quality service to others just like you! Follow this link to our Google page.”

If they’ve had a great experience with you and feel appreciated, they’ll be happy to leave a review that will help you out.

2. Ask for Google Reviews in Person

Although it can feel a little bit weird to ask for a review in person, it’s the surest way to get those reviews on your GMB listing. Don’t think of it like you’re bothering them or being sleazy. We live in a time when reviews can make or break a business. If you don’t ask for reviews from clients that know you and respect your work, you’re not taking the necessary precautions to protect and manage your online reputation.

Don’t be shy! It’s just business in 2021.

3. Ask for Google Reviews on Your Website

This one takes a little bit of tact. You don’t want to make it appear like you’re offering an incentive for people to leave reviews. You want to remind people that leaving a review will help you continue to provide top-quality service and improve your business.

One way that works well is to include testimonials from Google on your website. This will remind and encourage your clients to leave their own review. A simple phrase like “Liked our service? Let us know on Google!” is all you need to increase the number of daily, weekly, and monthly reviews.

4. Do Not Incentivize Reviews

Offering high-quality service should be incentive enough! But offering compensation for reviews will get you into a lot of trouble with Google.

A Louisville, Kentucky law firm offered their clients a chance to win a contest for a review. When they got caught, Google removed 100 online reviews. No mercy!

As we repeat over and over, Google’s whole business model depends on being a trustworthy source of information. Artificial or fake reviews damage Google’s reputation. That hurts their bottom line. And they don’t like that too much.

Google Review “Snippets”

Snippets are a feature Google has implemented to make searching easier for the user.

Review snippets appear on a business’s Google My Business page, just below their contact details. These snippets provide a snapshot of one customer review highlighting a keyword in the user’s search query:

Google search results showing local heating repair companies. Highlighted is a listing with a review snippet that reads: "I had a furnace/heating issue and called Martin."

Your clients leave important keywords while reviewing your business. So, the more reviews you have under your belt, the more opportunity Google has to select from your reviews to match people’s searches. This will inevitably draw people to your business because it will make you stand out from the competition—yet another excellent reason to ask every customer for a review on your Google My Business profile.

Google Reviews are an Easy Way to Grow Your Business Online!

Consistently asking your clients to review your services will help your business grow. As Google emphasizes its reviews feature in different ways, business owners like yourself should take advantage of it.

Using these simple methods will improve your reputation and grow your business. Let us know how they help in the comments below!

 

 

 

Understanding the Yelp Review Filter

In background, a woman works on math equations with a laptop. Text in foreground says: Cracking the code on Yelp's Review Filter.

In our last post, we looked at everything you need to know about Yelp Reviews. This week, we’ll look in more depth at Yelp’s review filter and how it works.

Yelp is one of the most popular online review platforms, with almost 100 million unique visitors last year.

It’s also one of the most notorious.

Why?

Yelp uses a proprietary algorithm to identify, filter, and remove fake reviews. The Yelp review filter removes scores of reviews every day. In theory, it sounds admirable that they go to such lengths to combat fake reviews. But in practice, it proves complicated.

Let’s look at how the Yelp review filter works, why some love it, and why others detest it.

First: The Power of Reviews

First things first: Why are fake reviews such a problem to begin with?

The reason’s simple: Reviews are a powerful tool.

87% of consumers read online reviews before making a purchase.

The influence reviews have is enormous. They can compel shoppers to try a new brand, buy a new product, or look the other way. They inform customer decisions on a vast, global scale, leading some brands to soar and others to crash.

That power means review platforms like Yelp have some responsibility. It means they need to monitor their reviews and ensure they’re truthful and authentic, not fake. Otherwise, a slew of fake reviews could hurt the user experience—especially if those users get conned by a false word or two.

Fake reviews can put a brand like Yelp’s reputation at risk. But Yelp has a strategy to stop them.

The Yelp Review Filter

To filter out fake reviews, Yelp uses a proprietary algorithm it calls its “recommendation software.

Yelp’s recommendation software filters reviews based on several factors, including:

  • The reviewer’s user profile
  • How active the reviewer is on Yelp
  • The content in the review

After reviewing that information, Yelp will make a decision either to recommend the review or not recommend it.

Recommended reviews automatically appear on a business’s Yelp page. They also count toward the business’s rating on Yelp.

Unrecommended reviews are not immediately visible. They’re hidden from most users’ sight, and they do not factor into the business’s Yelp score.

Yelp hides unrecommended reviews, but they never delete reviews. Instead, they hide those they deem unworthy. You can read unrecommended reviews by following the link at the bottom of a business’s Yelp page:The bottom of a Yelp review page, which shows "161 other reviews that are not currently recommended."

How Does the Yelp Review Filter Work?

Yelp’s review filter considers several factors to identify and hide potentially fake reviews. It’s overzealous by design, removing anything with even a hint of phoniness.

Yelp doesn’t release many details about its recommendation software because they don’t want people trying to cheat it. Still, we know the software considers several factors when evaluating reviews. Three of the most important are:

  • The Reviewer’s User History. One way that Yelp filters reviews is by identifying established users – users that review often. The software works to syndicate established users’ reviews onto business pages for the world to see. While reviews of less active users are never deleted, they may seem more suspicious to the algorithm and not pop up on the business’ site.
  • The Content of the Review. Yelp’s recommendation software examines reviews’ content, including their length and style Reviews that are shorter, overly glowing, or less detailed are often flagged as fraudulent and tend to be removed. Likewise, reviews that are overly combative, hinting at a conflict of interest, may also be removed.
  • Solicitation. Unlike Google, Yelp strictly forbids any sort of review solicitation. If they suspect a business asked a customer to review them on Yelp, they will hide that review. Yelp wants its review system to replicate “word of mouth” as much as possible, and according to them, solicited reviews diminishes that word-of-mouth experience.

The Yelp review filter is constantly evolving. The reviews it recommends (and doesn’t recommend) may change from day to day because it’s always evaluating new signals. As such, you may notice reviews “disappear” then “reappear” from time to time. According to Yelp, it’s not a flaw. It’s a feature.

Why Does Yelp Filter Reviews?

Yelp filters reviews to combat malicious reviewing and give the consumer a more genuine understanding of a business’s reputation.

Yelp and its competitors know how critical authentic reviews are to the overall reliability of their site, and it’s in their best interest to ensure they’re as genuine as possible.

What’s the Problem with Yelp’s Review Filter?

If you’ve read up to here, you might have already noticed some problems with Yelp’s review filter:

  • It hides real reviews as well as fake reviews
  • Removing genuine reviews can hurt a business’s reputation
  • The number of hidden reviews is constantly changing (and feels arbitrary)

Yelp says its review filter is supposed to capture the word-of-mouth reputation of a business. But there’s a problem with this:

Some industries feel the Yelp review filter’s effects far more than others. 

Meanwhile, others are not nearly as affected.

Take the service industry, for example. Restaurants are one of the most regularly reviewed businesses on Yelp. They tend to acquire many reviews from dedicated Yelp users.

Those Yelp users might visit dozens of restaurants, leaving a detailed review for each of them. And because the Yelp review filter prioritizes reviews from regular Yelp users, those reviews will all look authentic and stay unfiltered.

But other industries can’t count on their customers to be regular Yelp users.

Consider the general contractor. A contractor might take on 1-2 jobs a month. Already, they’re at a disadvantage because they have far fewer customers.

Worse yet, the contractor’s clients are far less likely to be regular Yelp users. They might only write a review on Yelp as an afterthought. They might even have to create a Yelp account because they’ve never used the platform before. And because those reviews are coming from new accounts, they’re far more likely to be filtered out.

Plus, that contractor can’t ask clients to write a review: That’d be against Yelp’s policy. So, if you’re a service provider that targets a certain demographic—such as the older, not-so-tech-savvy crowd—you’re left in a bit of a catch-22: Your clients might not think to leave you a Yelp review, yet you can’t remind them, either. And even if the occasional one remembers to write a review, it’s at a much greater risk of being removed anyway.

We Still Have Much to Learn

Deterring fraudsters and making review pages more reliable is a worthy pursuit in the internet age. While we still have a lot to learn about navigating downfalls and ironing out discrepancies, using algorithms and communication analytics to monitor reviews is a step in the right direction.


Have you had a run-in with the Yelp review filter? Got a tip for how to overcome it? Leave a comment below! And if you need help managing your business’s online reputation, don’t hesitate to reach out to LinkNow at 888-667-71864 or by emailing website@linknowmedia.com.

Yelp Reviews: The Good, The Bad, The Ugly

Everything you need to know about Yelp reviews.
It’s no secret that online reviews can make or break a business—and Yelp is the undisputed king of dedicated review sites.

Most business owners in 2021 will have likely already heard the name Yelp, but they might not be aware of just how large a role it can play in their success. Founded in 2004, Yelp has maintained steady growth and a consistent user base, many of whom take the platform’s ratings as gospel.

The result? Yelp can be a powerful tool, or a thorn in your side. Here’s what you need to know—the good, the bad, and the ugly about Yelp—to make the most of it.

The Good

Making the Most of Your Yelp Page

Though you can’t directly control the feedback that your customers provide, you can use Yelp to promote positive reviews for your business.

By taking the time to give your Yelp page some attention (and by providing good service overall), you can increase the likelihood your customers will leave you a glowing testimonial.

Follow these three guidelines, and you’ll be on your way to Yelp greatness.

1.     Claim and Manage Your Yelp Page

First, activate your business page on Yelp. If your business is already on Yelp, claim your page so you have ownership. Doing so is essential, giving you the authority to make changes and respond to reviews.

After you have claimed or created a listing for your business, take the time to add photos, phone numbers, and hours of operation—it will make you look more professional and provide customers with all the information they need.

2.     Advertise That You Are on Yelp

Customers will be much more likely to leave you a rating on Yelp if they know you are on there.

Yelp offers many different ways to promote pages, both physically and digitally.

Posting a “Find us on Yelp” sign on your door or inside your establishment is a great way to subtly advocate for reviews. You can also add a Yelp QR code to your storefront, or a digital badge that links your website to your Yelp page.

3.     Respond to Yelp Reviews

Receiving reviews on your Yelp page—positive or negative—provides a great opportunity to show that you care about your business. Taking a few minutes to acknowledge people’s experiences will show you take all feedback seriously.

You might not be able to resolve all the issues that appear in your reviews, but by replying, you can prove that you are passionate about providing the best service possible.

The Bad

Avoid These Yelp Blunders

You might be eager to start promoting your Yelp page, but there are some important things to note first.

There are a few rules for advertising your business on the platform that should be followed to avoid any penalties. Yelp is strict with scammy, spammy, and unsavvy behavior, so don’t get yourself caught doing something against their guidelines.

Above all, heed the following:

1.     Do Not Offer Rewards for Reviews

Never advertise any discount or deal in exchange for Yelp reviews. It is perfectly acceptable to request reviews from your customers, but they must never be bribed in order to do so.

2.     Do Not Ask for Positive Reviews

Yelp clarifies that while it is perfectly okay to remind your customers to leave reviews, you must not specifically request positive reviews. Instead, you should focus on providing the best experience possible and hope that the feedback you receive accurately reflects your hard work.

3.     Do Not Buy Yelp Reviews

Paying a review-generating service to bump up your rating on Yelp may seem like a fast track to the top, but it is absolutely not worth the risk. Not only is it dishonest—it could result in a large warning being attached to your Yelp page to alert customers of your shady reviews.

Buying fake reviews is never worth it, least of all on Yelp. Their review filter is notoriously strict, removing almost any review that has even a hint of phoniness.

The Ugly

Dealing with Negative Reviews

If your business is available to be reviewed online, it is only a matter of time before you receive your first negative review. That being said, you don’t need to panic just because you noticed a 1-star rating.

No business is perfect, but it is important to acknowledge your mistakes and move forward as gracefully as possible. It never feels good to receive a negative testimonial, but you can mitigate the damage and put a positive spin on things by keeping the following tips in mind.

Remain Calm

Your first instinct might be to push back against your unsatisfied customer, but this will never help your situation. Instead, take a moment to reflect on the review and why the person left it before drafting your reply.

By taking a level-headed approach and treating your reviewer with respect, you can highlight your professionalism to prospective customers in the future.

Acknowledge Criticism and Promise to Do Better

Negative reviews don’t always have to be a bad thing. They provide a great opportunity to reflect on your customer service and improve on any shortcomings.

If you receive complaints about a particular aspect of your business, try to empathize with the person leaving the review and offer solutions about how you can make things right.

Focus on the Good

It is also a smart idea to highlight any positive content in the bad reviews you receive.

Did someone receive poor service at your restaurant but enjoy their food? Take a moment to apologize for the bad experience and express your pride in your product and invite them to give you another shot.

Read more on how respond to negative online reviews

Using Yelp to Your Advantage

Yelp is a fantastic platform for increasing awareness of your business and showcasing your top-notch service. But it’s not the only factor that determines your success.

Your primary focus should always be to provide the best experience for your customers—do this, and everything else will fall into place. Give good service, and your standing in Yelp will follow. Think of your Yelp as the result of your hard work rather than the goal you strive for.


 

Have your own Yelp story to share? Got any tips that worked for you? Leave a comment below!

If  you need help managing your online reputation, the digital marketing masters at LinkNow are here to help. Contact us at 1.888.667.7186 or website@linknowmedia.com for more details about what we can do for you.

3 Quick Tricks to Get More Google Reviews

Man pointing finger in background with text in foreground: More reviews, more business.

No matter the quality of your services, what your clients have to say about your business will always carry more weight than what you have to say about your business.

That’s why getting reviews is so crucial. Because customers place so much value on reviews, creating a space where clients can share their experiences should be a top priority.

With that in mind, here are 3 tips to get more Google reviews.

1.     Provide Exceptional Services and Prioritize Customer Experience

If you’re looking to get more reviews, you want those reviews to be good. So, to get good reviews you need to be providing excellent services.

While providing great services may seem like a no-brainer, there is a bit of strategy to it.

Here are a few tricks to deliver a stellar client experience:

  • Take the time to listen to your customer’s goals
  • Reiterate these goals to them
  • Involve them in the process
  • Address concerns right away
  • Go out of your way to be friendly and communicative

2.     Simplify the Process

Some clients won’t leave you a review because they don’t know how or simply don’t think of it. To counter this, make it super easy. At the very least, add a link to your Google review page on your website. We also recommend adding the link to the end of an email, on your social media, or on a physical business card.

If you cater to an older demographic, providing step-by-step instructions or screenshots of the process can also be helpful and increase the likelihood of participation.

3.     Ask Your Clients to Leave Reviews

Don’t be afraid to ask your clients to leave reviews, in person, on the phone, or in a follow-up email.

You may be surprised to know that 86% of consumers are willing to write a review, and directly asking them significantly improves your chances of receiving one.

Let your clients know how valuable their input is and how sharing their experience could help customers just like them.

Respond to Your Google Reviews, Good AND Bad

That’s right:

Respond to all Google reviews, both good and bad.

At its essence, the Google review page is a conversation between you and your clients. Not only does it allow customers to share their experiences, but it gives you the space to respond.

It’s easy to respond to good reviews. A quick “thank you!” goes a long way. But bad reviews give you a chance to show off your professionalism and flex your conflict-resolution skills—an invaluable skill for any business owner.

Respond professionally and promptly with helpful solutions that invite them to contact you again. By doing so, you’ll impress visitors who see how much you care about all customers, satisfied or otherwise.

Get People Talking About Your Business!

The bottom line is this:

The more reviews you have, the better.

Providing great services is the first step to getting good reviews. But don’t forget to follow through.  Ask your clients to review your business.

Send them a link.

Email a link.

Add a Google Review badge onto the home page of your website.

The best way to get reviews, is to ask for reviews. So ask away.


 

Found this post useful? Want more guidance? Let us know what you think by leaving a comment below.

If you need help setting up your Google My Business or getting more Google reviews, contact us at website@linknowmedia.com to see what we can do for you.

Why Bad Reviews Might Be Good for Business

It’s no secret. Five-star Google reviews are the gateway to effortless leads. If there’s one trick to outranking the competition, it’s getting a ton of positive reviews.

But what happens when a scathing, one-star review taints your spotless profile? Don’t panic!  It’s not as bad as you think. Just read this blog to learn how to make negative reviews work in your favor!

Your Marketing Strategy is Working

So, you got a bad review. It’s bound to happen. Here’s the silver lining though. The fact that someone cared enough to leave a negative review means your online marketing strategy is working.

It’s doing what you want—rather, it’s doing what you designed it to do. It’s generating traffic. Sure, in an ideal world, all your customers would leave raving reviews about how their lives will never be the same, and how they’re eternally grateful that they found your service.

But the reality is, bad reviews are par for the course on the internet.

Your Ranking Depends on Your Responsiveness

Regardless of how mean, untrue, or eccentric that review is, try to see it for what it is: a shining beacon of opportunity. Engage with it. Show that you care!

Google and Yelp have made responsiveness one of their ranking factors. This means that the content of your review doesn’t matter—what matters is what you do with it.

A company with twenty lousy reviews isn’t a foregone failure if the owner carefully, politely, and thoroughly addresses each of them. In this scenario, Google doesn’t see a lousy business owner. Google sees an active business owner who cares about their clients.

You can’t remove the negative, so milk it for what it’s worth! If you respond promptly and respectfully to your dissatisfied customer, you can count it as a win for your ranking.

Bad Reviews Build Credibility

A bad review isn’t the end of the world. One might argue that a rare negative review can increase your business’ credibility. Now, before you scoff at this statement and skim to the next section, consider this.

Customers that are browsing your company’s business listing expect to find faults. They may even want to know the downfalls of your services. Customers do their research—they compare what other people consider to be the pros and cons. And other people might not have the same priorities as them. A negative review for one person could easily be a positive for another!

Plus, a negative review can work in your favor by making you more relatable. Nobody’s perfect, after all! And your clients know that. As long as the overarching trajectory of your listing is positive, your clients will likely forgive an outlying piece of negative feedback.

Too Many Positive Reviews May Look Suspicious

You’d be surprised at how many people—even people who have never heard of SEO—are aware of fake reviews. Most of them are intelligent consumers that can weed out the real from the fake. So, relax a little! Give web surfers more credit, and they’ll give you the benefit of the doubt.

Even if that nasty remark is legitimate, there’s still hope. Chances are, your clients have experience dealing with angry customers too. Or, at the very least, they’ve encountered them in line at Starbucks. Prospective consumers are usually well versed in discerning what’s worth listening to and what’s not.

The bottom line is, if you’re endlessly obsessing over a single insulting statement, stop. The majority of your clients will overlook one lackluster comment in favor of nine positive ones.

Your Prospective Clients are Waiting for Your Response

When you receive a negative review, don’t hang your head and assume the damage is done. No, you can’t remove the post, but you can redirect your customer’s attention – off the review and onto you.

Have you ever gotten into a heated discussion at work and left the boardroom thinking, “Wow, my colleague handled that really well”? The same applies online. As tempting as it might be to ignore your accuser (or snap back in anger and explain all the reasons their opinion is wrong), use your reply as an opportunity. Take advantage of the platform to showcase your stellar customer service.

You can’t stop your clients from reading the haters, but don’t forget that they’re equally interested in observing your reaction. A thoughtful reply to a mocking remark can leave your clients thinking that you’re a class act and that the rude heckler who initiated the dialogue was out of line. Your behavior as a business owner speaks volumes.

Benefit from the Constructive Criticism

Yes, there are fraudulent reviews out there. But there are also valid critiques. These can hurt. As hard as you try, mistakes can happen. Whether it’s an oversight during the busy season or employee no-shows leave you short-staffed—it’s impossible to be on your A-game 100% of the time.

When a negative review is genuine, and an anonymous customer throws the spotlight on everything you did wrong, use the criticism constructively. Be an optimist. See the reproach as a precious glimpse into your clients’ experience. Your goal is to improve that experience for the next person.

Thomas Edison, the inventor of the lightbulb, is equally famous for the number of times he failed at making the lightbulb. But in his eyes, he didn’t fail. l. Instead, he succeeded at finding 10, 000 ways not to make a lightbulb. Similarly, if you find yourself facing a seemingly insurmountable 10, 000 bad reviews, consider yourself enlightened – you just discovered 10, 000 ways not to provide your service. Your next attempt could make history.

 

Want to learn more about how reviews impact SEO? Contact our marketing specialists at LinkNow Media by leaving a comment below or calling us at 1.888.667.7186.

Powered by WordPress & Theme by Anders Norén