Glassdoor is a website where current or former employees can submit reviews anonymously about their company. It is often described as the TripAdvisor for HR, and is rapidly changing how we look at workplace culture. Typically, Glassdoor provides the following information:
- Basic company information (size, location, industry, etc.)
- Company values
- Salary, compensation, and benefits
- Workplace culture
- Recruitment/interview process
- Employee and former employee reviews (pros, cons, and advice to management)
Glassdoor is up there with other business-oriented platforms, like LinkedIn, and offers similar advantages for companies. Here are the big 3:
Strengthens Your Brand
Your company’s brand plays a significant role in who is going to submit a resume for hire. Likewise, your brand dramatically effects employee retention. If your employees are reluctant to recommend your company to a friend in real life, chances are they won’t on Glassdoor either. Complaints about management, upward mobility, and salary can really hurt you because the way your company appears online shapes how people perceive you. On the other hand, comments about a fun and positive work culture will strengthen your brand identity.
Attracts Job Seekers
Glassdoor is also a great way to find and keep top talent and discover new and qualified applicants.
When you receive a resume from a potential employee, you most likely look at their social media pages and check out their employment history, education history, and skill set to get a better idea of who they are. In the same way, when someone is looking for employment, they are scoping out a prospective business anyway they can: a company’s website, Facebook page, LinkedIn company page, and Glassdoor profile. Beyond wage and benefits, they are looking to see if they are a good fit. Company photos and employee reviews can be a deal breaker in whether or not they’ll apply.
Improves Employee Morale
Your business is only as strong as your employees. Rewarding your employees, either through recognition or compensation, is a surefire way to boost morale. Encourage your employees to write reviews about their experience. Sometimes all it takes is one happy worker to write a good review, for the rest to follow suit.
Keep in mind, you’re bound to get negative reviews from time to time. Job candidates will see that, so it’s important that you respond to them. In doing so, you are not only having a conversation with a former employee, but a prospective one. Ultimately, the types of employees that you want working for you, are ones who will not agree with unjust criticisms.
It’s not a good idea to strong arm your employees into writing positive reviews as an attempt to counter balance the negativity. People are more intuitive than you may think when it comes to online reviews. You’ll be losing out on top talent as well as your reputation. Stay candid and honest and remember communication is key!