LinkNow Media | Customer Reviews

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Month: September 2016

How A Content Calendar Can Help You Build a Relationship with Your Customers

content calendar

Social media offers advantages for businesses of all shapes and sizes. It’s a great way to promote ongoing promotions, connect with clients, and enhance your brand image. Despite these reasons for implementing a social media campaign, managing social media accounts can be difficult. If you run your own business, you have a lot on your plate. When it comes to posting on the daily, there simply aren’t enough hours in the day. Hiring social media specialists is the way to go, but is there more you can do to streamline your digital marketing efforts? A content calendar can sure help!

What is a content calendar?

A content calendar is exactly what it sounds like – a calendar that helps you keep track of content. The purpose is to let you see what you are going to post and when you are going to post it. Beyond staying organized, a content calendar is a useful tool for helping you tell your company’s story. Mapping out your posts allows you to establish an overarching theme.

Typically, content calendars include the following information:

  • Title of the post
  • Writer’s name
  • Deadline
  • The channel where it will be posted

This information ensures that each social media profile is getting equal amounts of attention, whether that’s Facebook, Twitter, Instagram, or a blog.

There are a bunch free content calendar templates available that will help take the stress out of planning and integrating a content strategy. Experiment to find one that suits your needs!

Why do you need it?

When it comes to posting regularly, coming up with new topics is half the battle. Even the best writers get stuck from time to time, and this is a major reason why posts become so few and far between. A content calendar can easily solve this problem because there won’t be any need to scramble for a new topic. Having dozens of ideas mapped out will make going to the blank page far less daunting. It also allows more time to personalize your post with GIFs and images.

A Content Calendar Will Keep You Organized

A content calendar makes it easy for writers to see who is posting what and when, streamlining your digital marketing strategy.  Since a content calendar aids in organization, it also lets others members of your staff get involved. Two heads are always better than one, and a content calendar can open up the stage to employees who have a unique perspective on your business’s mission. All your writers need to do is ask around! The more the merrier, as they say.

And Prepare You for The Holiday Season

Holidays are the perfect time to post about ongoing promotions and spread some holiday cheer. But, as you may already know, holidays have a way of sneaking up. Nothing is more overwhelming than trying to scramble together a piece to post on the appropriate day. A content calendar allows you to plan out a longer, or more important post, such as a holiday special.


Keeping a calendar will help you post consistently. It also allows you to see individual posts as part of a bigger story. The latter is arguably the most important point when it comes to posting content. The most successful companies have a have a story to tell. If it’s well-honed, people will stick around to hear it.

4 Tips To Help You Make The Most of Your Testimonial Page


If you are selling a product or providing a service, incorporating a customer testimonial page on your website should be part of your digital marketing strategy. Unbiased comments from a third party greatly increase credibility and can help a client who is on the fence choose your company over your competitor.

Once integrated, encourage satisfied clients to share their words of praise on your website. If they’re happy with your services, they’ll be happy to do so. These reviews can prompt visitors to make a purchase or encourage an already satisfied client to follow suit with a comment. Even when customer testimonials are coming in, you shouldn’t go on autopilot. There’s more you can do to drive traffic to your website. Here are some tips that will help you make the most of your testimonials:

Showcase Your Testimonials

Reviews needn’t be relegated to the testimonial page. Consider using testimonials elsewhere on your website, such as your homepage. Your homepage serves as an introduction to your company, so why toot your own horn? No one likes a bragger! Let your happy clients do the legwork.

Consider Video Testimonials

Seeing and hearing a real person talk about your company can have a greater impact than simply reading. Approach a loyal client with the idea of creating a short video about how they benefited from your service or product. Video testimonials can provide visitors with the experience they’re looking for.

Include a Visual  

Numerous studies indicate that including a human face on your website can increase conversions. This is because people often buy based on emotional factors, so an image of a person can be an effective way to connect with your audience. Including a photo of your happy customer alongside their testimonial can significantly elevate the text.

Write Testimonials For Other Companies

As the old saying goes, what goes around comes around. As a small business, you should always be looking to build relationships with other businesses in your area. If you need a professional, like a plumber or a painter, team up with someone local. If you are pleased with their services, leave a testimonial on their webpage. It’s not only a nice thing to do, but it is a great way to build links back to your website. Not to mention, they’ll be giving you a call when they’re in a pickle. It’s a win-win.


Never underestimate the power of customer reviews. If technical work isn’t in your wheelhouse, get in touch with your web designer to get the ball rolling on your testimonial page.

LinkNow Media Ranked Number 27 on The PROFIT 500 List of Fastest-Growing Companies

profit csToday, PROFIT 500 and Canadian Business unveiled their 28th annual list of Canada’s Fastest-Growing Companies, which will be published in the October issue of Canadian Business and We are honored to announce that LinkNow Media ranked 27 on the list with a five-year revenue growth of 2,755%. We also ranked as the 5th Fastest-Growing Company in Montreal, and the #1 Fastest-Growing Marketing & Media Company in Canada.

“Companies become a part of the PROFIT 500 through innovative thinking, smart strategy and sheer grit,” says James Cowan, Editor-in-chief of PROFIT and Canadian Business. “These firms demonstrate what Canadian entrepreneurs can achieve, both at home and across the globe.”

A Long-Standing Commitment to Excellence

As a small company, we are thrilled to be on the list, and even more excited to have ranked number 27 on the 28th annual PROFIT 500. We know that this wouldn’t have been possible without our loyal clients. Some of you have been with us from the very beginning and some of you are new to our family, but truly, without any of you, LinkNow Media wouldn’t have obtained this level of success.

We’ve written in previous posts about ways businesses can say thank you to customers, so we would like to take the opportunity to do that. From everyone here at LinkNow Media: thank you! You are without a doubt the backbone of our business, and the reason for our tremendous growth. Your success is our success, and we are always looking for better ways to serve you.

As an internet marketing and website design company, we are fortunate to have the opportunity to connect with our clients on a very personal level. It wasn’t too long ago that we were only building websites for plumbing contractors. Today, we are proud to say that we are building websites for more than 70 industries, from interior designers, to auto mechanics, to lawyers. It’s a pleasure working with and researching for varied occupations, from the CEOs to guys out in the field.

Let LinkNow Help You Succeed Online

If you are a small business owner looking to improve your web presence, our team of experts would love the opportunity to talk to you about how we can help grow your business online. Get in touch with us and learn why we’re the #1 fastest-growing marketing and media company in Canada.

About PROFIT and

PROFIT: Your Guide to Business Success is Canada’s preeminent media brand dedicated to the management issues and opportunities facing small and mid-sized businesses. For 34 years, Canadian entrepreneurs across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. Visit PROFIT online at

About Canadian Business

Founded in 1928, Canadian Business is the longest-serving, best-selling and most-trusted business publication in the country. With a total brand readership of more than 1.1 million, it is the country’s premier media brand for executives and senior business leaders. It fuels the success of Canada’s business elite with a focus on the things that matter most: leadership, innovation, business strategy and management tactics. We provide concrete examples of business achievement, thought-provoking analysis and compelling storytelling, all in an elegant package with bold graphics and great photography. Canadian Business—what leadership looks like.



How Successful Companies Respond to Tweets

planeThere’s no shortage of people on the internet sharing advice on the best and worst ways to respond to negative feedback. A lot of it seems like common-sense: be kind, be prompt, offer an apology. Still, as much as fighting fire with fire seems like an obvious no-no, keeping cool can be difficult when faced with harsh criticism. Hearing nasty words about your company isn’t easy, especially when a lot of people can see it, so your gut reaction may be to go on the defense. You can brush up all you want on the do’s and don’ts, but it doesn’t change the fact that negative Tweets can often leave you at a loss for words. Likewise, even words of praise can prove difficult. How do you show your customer’s your appreciation in a way that is personable? Sometimes, it helps to take a hint from the pros.

Quick Response Times and Problem Solvers

Airlines probably get the most abuse in terms of customer reviews. Think about it, one thing goes wrong and it’s the end of the world. Travelers are often overtired, jet lagged and in a hurry to get home or begin their trip. No one writes a scathing review like an unsatisfied vacationer who has a delayed flight or missing baggage. Jet Blue usually responds to online comments within an hour. Their Twitter feed is impressive! People experiencing flight concerns, luggage hassles, Wi-Fi or boarding issues are less likely to post a negative review if they receive speedy social media replies. Sometimes a negative comment will be retracted and replaced with a positive one. As long as you show your support and demonstrate that your company is working its hardest to deliver the best services available everything will be just fine! Just use Jet Blue as your guiding Twitter source.

Always empathetic, Jet Blue demonstrates their ability to empathize with unhappy customers. In this instance, it took them 30 minutes to resolve an issue during a flight.

The Client is Always Right

A client is always right, even when they’re not. Customer satisfaction means knowing that whatever the circumstance, the client is top priority. No matter how upset, angry or insulting their feedback is; always respond professionally and empathetically. The professionalism will reflect positively on your brand and makes it easier for people to voice their opinion.

Personalized Responses

Just apologizing and directing an unsatisfied client to a helpline or saying a generic thanks to a raving review is not enough. Show your customers that what they say matters and make your replies personal. What are you more likely to respond to; a massive text for a party or a friend’s personal invite?  Exactly. You want to directly tag people, use personalized well written responses, and refrain from all things mechanical, generic and impersonal.  When you actively engage with online followers, you’ll gain more visibility and improve ratings. Zipcar is known for their positive responses to clients who are either frustrated or satisfied with services.

Have Some Fun!

Unsure on how to respond to sarcastic twitter remarks and followers poking fun at your company? First step is to not take yourselves too seriously and maybe even poke back, in a friendly sassy way! Not only will humor detract from a rude or sarcastic comment, it’ll showcase your company as a brand that knows how to have fun and can take a joke. Old Spice is known for their provocative and funny Twitter feed. They respond to ridiculous posts on a regular basis and in return end up creating a lot more visibility for themselves.


So what do you do when a disgruntled customer writes a horrible evaluation online for everyone to see? Feeling offended by a biting review is normal, but the most important thing to do is to sit back, and think to yourself; am I reacting or responding? What message am I sending out and how will this reflect on the company? If I were a distraught client, how would I want customer service to respond and what would make me feel better?  Treat others the way you would like to be treated, and you’ll be more than fine!

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