No matter the quality of your services, what your clients have to say about your business will always carry more weight than what you have to say about your business.
That’s why getting reviews is so crucial. Because customers place so much value on reviews, creating a space where clients can share their experiences should be a top priority.
With that in mind, here are 3 tips to get more Google reviews.
1. Provide Exceptional Services and Prioritize Customer Experience
If you’re looking to get more reviews, you want those reviews to be good. So, to get good reviews you need to be providing excellent services.
While providing great services may seem like a no-brainer, there is a bit of strategy to it.
Here are a few tricks to deliver a stellar client experience:
- Take the time to listen to your customer’s goals
- Reiterate these goals to them
- Involve them in the process
- Address concerns right away
- Go out of your way to be friendly and communicative
2. Simplify the Process
Some clients won’t leave you a review because they don’t know how or simply don’t think of it. To counter this, make it super easy. At the very least, add a link to your Google review page on your website. We also recommend adding the link to the end of an email, on your social media, or on a physical business card.
If you cater to an older demographic, providing step-by-step instructions or screenshots of the process can also be helpful and increase the likelihood of participation.
3. Ask Your Clients to Leave Reviews
Don’t be afraid to ask your clients to leave reviews, in person, on the phone, or in a follow-up email.
You may be surprised to know that 86% of consumers are willing to write a review, and directly asking them significantly improves your chances of receiving one.
Let your clients know how valuable their input is and how sharing their experience could help customers just like them.
Respond to Your Google Reviews, Good AND Bad
Respond to all Google reviews, both good and bad.
At its essence, the Google review page is a conversation between you and your clients. Not only does it allow customers to share their experiences, but it gives you the space to respond.
It’s easy to respond to good reviews. A quick “thank you!” goes a long way. But bad reviews give you a chance to show off your professionalism and flex your conflict-resolution skills—an invaluable skill for any business owner.
Respond professionally and promptly with helpful solutions that invite them to contact you again. By doing so, you’ll impress visitors who see how much you care about all customers, satisfied or otherwise.
Get People Talking About Your Business!
The bottom line is this:
The more reviews you have, the better.
Providing great services is the first step to getting good reviews. But don’t forget to follow through. Ask your clients to review your business.
Send them a link.
Email a link.
Add a Google Review badge onto the home page of your website.
The best way to get reviews, is to ask for reviews. So ask away.
Found this post useful? Want more guidance? Let us know what you think by leaving a comment below.
If you need help setting up your Google My Business or getting more Google reviews, contact us at firstname.lastname@example.org to see what we can do for you.