When running a small business, there are many factors that any business owner has to keep in mind when trying to create a positive for not only their brand but also for their future customers.
Now there are multiple platforms such as eBay, Yelp, and TripAdvisor where potential customers can look up a review of your business, so as a business owner your goal is to make sure people love and enjoy the service your business provides. Below are a few tips to keep in mind that could be very beneficial to succeed in procuring the best reviews.
Reassure Customers That Their Opinions Matter
This seemingly insignificant behavior could end up making all the difference in the world, especially for small businesses. Although, having positive comments is always more beneficial for your business, a negative comment from a customer does not represent the end of the road for your business. After examining the negative comment, address the situation and explain this to the customer. This will help demonstrate to prospective customers that your business truly cares about giving customers the best experience possible.
Avoid Fake Reviews
Now some small businesses owners try and take the easy route by having friends and family bombard review sites such as Yelp, eBay, and TripAdvisor with all good reviews. This is not a recommended route as these review sites could sue on grounds of misleading real customers.
Place the Positive Reviews on Your Website
If your small business has been succeeding in all aspects, and thus earning great feedback on review websites, take advantage of this opportunity. Specifically, make these post more visible on your website or social media platforms. Doing so not only attracts new customers, but also helps your business solidify the positive relationship with a loyal customer.
Delete Only Fake Reviews
It is absolutely imperative that you, if you have the power to do so, delete only fake reviews. If there is an unfavorable review of your business, take it as an opportunity to address the issues the reviewer mentions. Furthermore, reach out to the upset customer and try to remedy the situation as best you can.