Available in over 60 countries and in 28 languages, if you’ve searched for a job in the last 10 years you’ll know what Indeed is. Indeed makes it simple to upload your resume for ease of application for jobs you’re interested in, and makes it simple for employers to create their own page, post jobs, and find the ideal candidate. If an employee makes their resume public, employers can even do the legwork themselves and reach out to candidates they’re interested in.
But there’s something else featured on Indeed that not everyone notices, and that’s employer reviews. In 2014, the amount of reviews posted reached the four million mark and we can only imagine how many there are now!
In-Depth Reviewing Process
Indeed reviews dig a lot deeper than other review sites, giving Indeed the ability to compile information about national averages and much more.
When a client leaves a review for your company, they are asked for the following:
- Five-star ratings of job work/life balance, salary benefits, job security/advancement, management, and job culture
- A review title and review (150 characters minimum)
- Pros and cons
- Your job title and workplace location
- Your start and end date
- Your salary (listed confidentially as part of a statistics pool)
- A CEO recommendation “yes or no”
- How you dressed at your interview, and what benefits the company offers
Considering the majority of review sites such as Google and Facebook just offer a star rating and comment box this is quite a lot to consider!
Using Indeed Reviews
When people are looking for a job, they want the inside scoop. Indeed allows them to have this. In fact, in 2014, 83% of job hunters said that employer reviews influenced their decision when applying.
When gathering reviews it’s important to not always think about the client but to remember that your reviews are also going to affect your workforce. Your ideal employee could be out there right now and if you don’t have the right reviews they could slip right through your fingers.
Top companies on Indeed can make it to the Indeed blog pages and other listings, showing off to future employees all the great things they have to offer, and even ranking higher on Google searches.
Dealing With Negativity
Unfortunately, in this case, unlike Google, ex-employees can review your company. And those reviews may be negative. So, how do you deal with it? Well, you deal with it like any other review.
Acknowledge and thank reviewers for positive feedback, and empathize with those who left negative feedback. As always, if you present yourself professionally you could sway the opinion of that future employee or client reading through a negative review.
People know that there’s always two sides to a story, and expressing your side calmly and truthfully, can make a world of difference.
Make the Leader Board!
While it is most common for larger companies like RBC to make Indeed’s leader board, you can make it to the top in your own industry. This ranking is determined by having sufficient reviews for the relevant category as well as update frequency.
So, stay active on your Indeed page and see what it can do for you!