MailboxesWhen your business first started out, you may have urged happy customers to spread the word about your good service – but that has all changed. A lot. With social media, smartphones, and online customer review sites, there is no need to encourage. Customers have very few barriers in the way of sharing what they think about your business, for better or worse. If you’ve made it easy for your customers to leave reviews, getting them is a cinch – but that doesn’t mean you can go on autopilot once you do. There are many ways to enhance your online performance with positive reviews. One such way is with email campaigns.

Make the Most Out of Online Reviews

We’ve written in the past about the benefits of sharing positive reviews on your social media pages, and this week we’re looking at the benefits of using positive reviews in your email campaigns.

Many companies shy away from using email campaigns because, well, let’s face it – emails can be annoying. If you’re like most people, you get dozens of emails a day. Do you really have time to read through all of them?

It can be difficult to see the benefits of email campaigns because of the association with spam, but there are ways of reaching your customers without flooding their inbox. If you are interested in learning ways to do this, part 6 of The Ultimate Guide to Online Marketing for Small Businesses is devoted entirely to email campaign best practice. This was written by Lauchlin, one of the digital marketing specialists here. Whether your emails are sent with the purpose of sharing information or offering discounts, you’re sure to find great tips there. If you like what you see, you can buy the full version here.

Reviews Can Help You Connect with Your Audience

With information bombarding us everywhere we turn, we don’t have time to sift through text that isn’t speaking to us. If you are going to use email campaigns as part of your online marketing efforts, you need to connect with your audience, and you need to connect with them fast. A fantastic way to do that is by including a review from a satisfied customer. Featuring a review gets the message across about your service or product in a highly economical manner.

Not only does a real review from an actual customer establish a relationship with a prospective customer, it helps keep the email concise and to the point. If you have their permission, include their photo and name for a personal touch.


There’s no shortage of people sharing advice on what to do about negative online reviews, but advice on positive reviews is few and far between. These are just a few tips on what you can do to make the most out of your positive online reviews. We’re sure to share more advice on ways to make the most out of positive reviews. Stay tuned!