You’ve likely already scrolled through your Facebook newsfeed at least once today, and probably came across a plethora of different types of shared content, from baby videos to political articles to personality quizzes. Despite the variety, there’s a common denominator here. Your Facebook friends were not posting a website, but an article from a website, and that means they likely hit a sharing button.
What Is A Sharing Button?
A sharing button is exactly what it sounds like – it’s a button that enables visitors to share content on their social media pages. These buttons are something that visitors have come to expect on a website, especially on blogs, and are often placed at the bottom of the page. We suggest placing them there too since this is where readers who want to share are looking. Provide your visitors with the experience they’re expecting, or else they’re heading elsewhere.
Why Do You Need It?
There are so many elements that go into making a website successful, and sharing buttons are definitely on that list. The more people you have reading your content, the more voices there will likely be in the comments section. This is of course going to help you discover more about your customers, which will allow for more effective communication.
Obviously, if you want to get more customer reviews, you’ll want to get more visitors to the content that you wish to have shared. Adding sharing buttons any place that you wish to have content shared is a sure fire way to gain a wider audience. This includes landing pages, blogs, and web pages, or, any place where a visitor can join a conversation in a comments section.
The comments section provides an awesome opportunity to discover more about your customers. It’s not only what they’re saying, but HOW they’re choosing to say it. The latter is extremely important when it comes to the ways you communicate with your customers. The words you choose, and the way by which they are arranged says a lot about you.
This post from LinkNow Media is a short, casual reminder about the importance of integrating a sharing button. It’s a simple way to get more people chatting about your products or services, which presents the opportunity for you to join in as well. Don’t yet have a sharing button on your blogs or landing pages? Get in touch with your web designer. You’re sure to see more friction in the comments section.