If you’ve been paying attention to the statistics about online reputation over the past year, you’ll know just how important your online reputation is.

If not, let’s start with a couple facts:

  • 97% of consumers read online reviews.
  • 85% of them trust these reviews as much as personal recommendations.
  • 73% of them trust a business more if it has positive reviews.
  • 49% will not choose a business with less than a four-star rating.
  • With that in mind, you can start creating a plan to collect and monitor reviews to build your online reputation.

    The DIY Method

    The majority of business owners who are just starting out, are going to go through a period where they try to do everything on their own. While this is a heroic effort, it can leave you burned out, stressed, and ineffective.

    However, if you’re looking for the best sites to make monitoring your own online reputation a little easier, there are options out there.

    Google Alerts

    When business owners think reviews, they think Google. Not only will Google alert you to new reviews left through your Google My Business listing, but you can set Google alerts to notify you every time new posts are made online involving keywords of your choice. Plug in your company name and you’re good to go.


    Hootsuite is the ultimate home base for monitoring all of your social media in one location. Not only can you schedule posts and engage with your clients faster than ever, but when they engage with you, you’ll see them. Best of all, Hootsuite will provide you with analytics reports for every account you have running through them!

    The Stress-Free Method

    You’ve done all the legwork involved in launching your business, and now it’s up to you to run it successfully. It’s a lot to have on one person’s shoulders. The last thing you need is to deal with aspects of your business that someone else could be managing.

    By hiring a professional web development company such as LinkNow Media, you’ll be arming yourself with a professional team of SEOs who can get your company ranking high and ensure that your reputation stays positive.

    Go Forth and Gather Reviews!

    You can’t have much of an online reputation without the reviews to back you up. While there are some big “NOs” when it comes to review gathering, it’s a fact that 68% of your clients will leave a review if asked.

    Don’t go down the rabbit hole of paying for reviews, since it can come back to bite you in the form of fines. And, don’t review your own business. Fake reviews never lead anywhere good.
    Next time you have a happy customer finish conducting their business with you, let them know you’d love to hear their feedback. Soon your company will be well on its way to being the most popular kid online!