penWhile a simple gesture, saying thank you is a sign of respect, appreciation, and gratitude. As a business owner, you can’t afford to overlook the importance of these two little words. Thanking customers is a huge factor in customer retention, as well as your online presence. Below are 5 creative ways to express gratitude. Not only will the following techniques make your customers feel appreciated, they also ensure your marketing efforts don’t go to waste.


Who doesn’t like saving money? Offering loyal customers discounts via email is a great way to show that you are thinking of them. Make sure the content of the email is well-structured, playful, and fun. This is a chance to display a creative edge over your competition!


Many businesses are beginning to see the value of saying thank you in the form of a freebie. Take advantage of holidays and clients’ birthdays (if you have that information), by offering a free service or product. This will make your customers feel valuable and appreciated.


When people are on the fence, a free trial can diminish any worries they may have about your company, products, or services. By doing so, you’re saying that you appreciate their interest. Thanking someone for even expressing interest may seem odd, but it says a lot about how far you will go for your customers.


Brining attention to your customers on your website or social media pages will make them feel special. Let others know how much you appreciate their loyalty by being as specific as possible. This is a great way to reach a wider audience, as your customers will likely share your words of praise, if they haven’t already been tagged.


As a small business owner, you have the amazing opportunity to work with people in a wide range of industries. A great way to show them that you appreciate their business is by sending business their way. What goes around comes around.


It can be tricky for new businesses to find a creative, genuine way to express gratitude, but don’t let that discourage you from venturing outside of the box. Giving thanks will become more intimate and refined as you build stronger relationships with your customers. Understanding your audience is the key to making the most of the after-transaction phase.