Utilizing Customer Feedback | LinkNow Media | Customer Reviews

When running a small business, there are many factors that any business owner has to keep in mind when trying to create a positive for not only their brand but also for their future customers.

Now there are multiple platforms such as eBay, Yelp, and TripAdvisor where potential customers can look up a review of your business, so as a business owner your goal is to make sure people love and enjoy the service your business provides. Below are a few tips to keep in mind that could be very beneficial to succeed in procuring the best reviews.

Reassure Customers That Their Opinions Matter

This seemingly insignificant behavior could end up making all the difference in the world, especially for small businesses. Although, having positive comments is always more beneficial for your business, a negative comment from a customer does not represent the end of the road for your business. After examining the negative comment, address the situation and explain this to the customer. This will help demonstrate to prospective customers that your business truly cares about giving customers the best experience possible.

Avoid Fake Reviews

Now some small businesses owners try and take the easy route by having friends and family bombard review sites such as Yelp, eBay, and TripAdvisor with all good reviews. This is not a recommended route as these review sites could sue on grounds of misleading real customers.

Place the Positive Reviews on Your Website

If your small business has been succeeding in all aspects, and thus earning great feedback on review websites, take advantage of this opportunity. Specifically, make these post more visible on your website or social media platforms. Doing so not only attracts new customers, but also helps your business solidify the positive relationship with a loyal customer.

Delete Only Fake Reviews

It is absolutely imperative that you, if you have the power to do so, delete only fake reviews. If there is an unfavorable review of your business, take it as an opportunity to address the issues the reviewer mentions. Furthermore, reach out to the upset customer and try to remedy the situation as best you can.

It wasn’t too long ago when the process of getting customer feedback was burdensome, time-consuming, and often futile. Fortunately for businesses, the world of customer feedback has transformed tremendously in recent years with the advent of social media and smartphones. Today, more than ever, there are far fewer barriers standing between business owners and their patrons. With all this feedback, you may be wondering how to best utilize it. Here is a list featuring a few awesome ways that you can use this feedback to impress your customers and improve your business strategies.

Tweak your product or service based on information you procured directly from your customer base. The adage “the customer is always right,” may be trite, but it rings true here. Any business owner will tell you how difficult it is to get in the mind of a consumer. Therefore, heed the advice of customers that are willing to provide it, both positive and negative. Your customers will be ecstatic that you are taking the initiative, to not only listen, but act upon their suggestions.

Use all the feedback you get from your customers as a tool to motivate and inspire your employees. You can achieve this by placing all this positive feedback on a physical wall in the workplace or simply by sharing digitally with your employees. Doing so, will help show workers that they are having a positive effect on people’s lives. Furthermore, you can create an online page, as we did here, that features all this feedback, demonstrating the value of your service or product to a prospective customer.

If customers do, in fact, take the time to give constructive and useful feedback, you should reward them. In turn, this motivates customers to share their thoughts and provide you with helpful information. The reward can range from giving them an exclusive sneak-peak of an upcoming product, sending them a t-shirt, or writing them a personalized letter.

Lastly, use your imagination. These are just a few helpful tips, but don’t be afraid to try out something completely unique. Most importantly, always value any feedback a customer is willing to provide.

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