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3 Simple Ways Small Businesses Can Say Thank You to Customers

3 Simple Ways Small Businesses Can Say Thank You to Customers by LinkNow Media

Customer retention is one of the most important aspects of running a small business. With increasing competition in many sectors of the market, it’s even more important to display your creative edge over your competitors to show customers why they should do business with you. It has been found that 68% of customers switch between businesses because they feel under-appreciated. Here are 3 simple, but often overlooked, techniques to show your gratitude.

1. Handwritten Notes

Showing gratitude after a customer completes a purchase is one of the most effective ways to show appreciation. Handwritten notes, unfortunately, have been lost to the past due to technological advances like email and text messaging, but that doesn’t mean they are any less effective in terms of showing gratitude.

Be sure to send the note in a timely manner, as promptness will help solidify your stance in the mind of the consumer. This will ultimately put your business at top of mind next time that consumer has a need to be filled. Although handwritten notes may take longer than an email or text, customers often take this into account when receiving them, and the commitment to showing gratitude does not go unnoticed.

2. Exclusive Sales

Offering customers exclusive offers via email, or regular mail is a very effective way to increase customer retention. It’s simple: people love to save money. But, one way to take it a step further is to offer more exclusive offers and coupons to loyal customers.

This can be a surprise email, postage coupon, or a simple discount at the conclusion of the transaction. If you can make the customer feel valuable in more ways than one, they will feel appreciated. This is technique has become somewhat less popular with the introduction of loyalty clubs, but it can still create the same effect as those programs.

3. Personalized Interactions

Many businesses today are reaping the benefits of social media exposure as it is allowing their businesses to grow and flourish online. This is a direct result of low-cost advertising and public customer interaction. Many customers interact with companies via social media, both before their transaction and after.

The most important aspect of this is the after-transaction phase. In this phase, businesses should interact with customers more personally on social media to create a deeper customer relationship, making the whole consumer experience more memorable. Thanking customers for their business and addressing them by first name is among the best ways to do this. Make a point to personalize each interaction.

A How to: Syndicating Local Reviews


A How to - Syndicating Local Reviews by LinkNow Media

Customer reviews are integral to a local business’s success. That’s why it’s so important for business owners to truly understand the importance of customer reviews and how they can use these for the better of the company.

When business owners start to dabble with customer reviews, the first mistake they make is believing that Google reviews are the most important because they may rank better than reviews from other sites. They end up solely focus on getting Google reviews, but what about reviews from other platforms? Those actually count, not only for algorithmic reasons, but also because Google, as well as other search engines, sometimes filter or lose reviews. Moreover, review sites syndicate or publish simultaneously their reviews to other sites. Thus, potentially improving your rankings in different search engines.

So how exactly do business owners track down what are the best review sites, you might be asking. It’s not as easy as people make it out to seem. Take a look:

Step 1: Locate the best reviewing sites

One thing all business owners should keep in mind is that different review sites hold different importance depending on your industry. One review site does not rule all. You’re going to need to research the best reviewing sources your customers are using to locate your services.

For example, if you have a moving company, and you want to figure which review sources are best for you, type in Google’s search bar “moving company reviews.” Then study the leading search results (making sure these results don’t include map pins), and click on the “Knowledge Panel” for that business. The best way to access the “Knowledge Panel” is by hovering over each of the results and clicking on the two arrows towards the right that will pop up. When you scroll down the “Knowledge Panel,” you will find links to more reviews. Those are the review sites that Google values the most within your specific industry.

Step 2: Find syndicating review sites

Review sites that syndicate their reviews to other sites are way more valuable than review sites that keep the reviews all to themselves. As we mentioned earlier, syndication if very important because Google may count these reviews multiple times in their ranking algorithm, meaning it can increase your visibility and ranking in searches. Now, how do you know which review sites syndicate their reviews? Not to worry. We found a useful table Phil Rozek put together, listing this information.

Step 3: Syndicate yourself

Aside from using other syndicating review sites, business owners should also publish and share their own reviews. As soon as you receive a good review, make sure to share it on your company’s Twitter, Facebook, Google+, and of course, on your company’s website.

As you can see, these 3 steps are fairly simple. Get started, and you’ll be on your way to improving the visibility of your reviews and more importantly, of your company.

How to Ensure Customers Review Your Product

How to Ensure Customers Review Your Product by LinkNow Media88% percent of consumers read reviews in order to determine the quality of the local business (85% read up to ten!), and another 88% say they trust online reviews just as much as they trust personal recommendations. We can’t stress the importance of online reviews enough. Let’s take a look at helpful ways you can ensure customers review your product.

1. It’s all about the timing.

We’ve said it before, and we’ll say it again: the first step to obtain reviews is simply to ask your customers to leave their feedback. But the easiest way to increase your chances of your customers actually doing this is by asking them at the right time.

For example, if you just resolved an issue with a customer, make sure you follow up immediately and ask them for that review. The experience will still be fresh in their mind, and they will feel more compelled to share. If the person ordered a product that takes a few days to ship, make sure you aren’t asking for feedback until after their package is received. Chances are they aren’t going to go back to that email days later after they have your product.

2. Make it easy

This is an obvious, yet often overlooked strategy: make the process of leaving a review as easy and seamless as possible. Don’t make the customer have to log in again or click on a bunch of links in order to get to the right survey. If the process isn’t straightforward and quick, most people will give up. Make sure you allow customers to write reviews directly on the website, provide easy access to leave a reviews on other platforms, and make sure you have a call to action asking to “rate us” visible and easy to find.

3. Use demographics

Understanding the demographics of your customer base will help you segment how you reach out for feedback. For example, if the majority of your customers are millennials, you should know immediately that sending a bunch of marketing emails will be not only a waste of time but annoying. Millennials are known for leaving feedback and sharing their experiences on social media platforms even without anyone asking them to. Encourage this behavior with social campaigns directed around reviewing your product. On the flip side, older customers tend to be less engaged in social media, so they might prefer and email with a straightforward online survey attached.

4. Share the spotlight

If someone is helpful enough to leave a positive review, you can thank them by giving them a bit of the spotlight. Let’s say a popular blogger leaves you an awesome review. One way you could show them your gratitude is by mentioning their blog and their review on your website. You could also feature their review with a photo and a direct quote on your website. People like attention, and this sort of highlighting can make your customers feel special and appreciated. It’s also a great way to motivate others to leave reviews, once they see that you’re truly engaged in your customers opinions.

5. Offer free trials, discounts, or prizes

When asking isn’t enough, sometimes you need to offer a direct incentive. Customers love free trials, discounts, and chances to win huge prizes. While you can’t incentivize customers on certain review sites (think Yelp and Google), you can on your main website.

Final Thoughts

Obtaining customer reviews is an ongoing process that you can refine as you learn more about how your specific customer base reacts to your requests. All of these techniques will help you get more reviews, but remember, if you want positive reviews, it’s going to come down to your companies ability to provide an amazing produce and incredible customer support. The better you treat your customers along their purchasing journey, the better their reviews will be.

6 Proven Strategies for Collecting More Customer Reviews

6 Proven Strategies for Collecting More Customer Reviews by LinkNow MediaCustomer reviews and feedback are crucial to your business. They reflect what your customers like and don’t like, what your businesses strengths and weaknesses are, and they give you invaluable insight into ways you can you can improve your services. Moreover, customer reviews build your business’s credibility and improve your online presence. If this information isn’t enough to convince you about the importance of customer reviews, perhaps this will: according to a recent survey done with 1000 consumers, 67% indicated they trust online reviews. So how exactly do you obtain customer reviews? Here are a few fool-proof methods you can try.

1. Request feedback

People don’t leave reviews just because. Reviews usually come about for two reasons: either the customer had a truly exceptional or horrible experience or more importantly, you asked him or her for their feedback. Seems straight forward enough, but you would be surprised how many companies are lacking in reviews simply because they don’t ask.

You can ask for feedback in several ways, including: sending feedback surveys after a purchase or customer service request, adding a call to action to your website, or sending out an email to your existing customer base. If you’re interested in more in-depth feedback, you can also host a focus group for your customers or conduct interviews via phone, Skype, or in-person. Adjust your request strategy depending on what kind of feedback you are trying to obtain.

2. Choose your words wisely

Considering that you are already asking your customers to take time off their busy schedule to basically advocate for your goods or services, be mindful of their precious time and be very clear about what you’re asking them for. Communicate exactly what you need from them, and formulate your questions as clearly and concisely as possible.

3. Incentivize

While you can’t offer these incentives for review platforms like Yelp, you can definitely do so on your own company’s website. Some incentives you can offer include discounts, sales, or special offers. Understanding what your customers want will help you come up with what would be the most engaging incentive.

4. Sign up

While you may not be able to incentivize Yelp and Google reviewers, it’s still very useful to sign up with these popular review websites because (1) it increases your visibility online and (2) review websites do all the work for you – they contact your customers, encourage them to leave feedback, and even help handle negative reviews. Especially if you feel too busy with day-to-day business operations to collect and manage reviews on your own, leaving it to the specialists can be quite appealing.

5. Utilize social media

At the end of the day, it doesn’t matter how much you ask, incentivize, or practically beg, some customers will never find the time to write a lengthy review. But that’s okay! You can always encourage them to Tweet about their experience, share a picture about what they bought on Instagram, or even share a quick blurb with friends on Facebook. The other great thing about driving people to your social media pages is that many of these platforms are now providing a “buy” button, giving online consumers the opportunity to engage in online shopping right on your social media profiles. This makes it especially important to include links to your social media pages everywhere: emails, business cards, receipts, etc.

6. Personalize

If you want to encourage a customer to leave a review, make sure that customer knows how much you appreciate him or her. A great way to reassure your customer that he or she is not just a statistic to you is by making their experience personalized to them. Figure out their likes, their dislikes, their purchasing history, etc. That way, when you get ready to engage with or incentivize them, you will know exactly what pleases them most and have the best change of motivating them enough to leave great feedback.


If you’re providing an exceptional service, customers will be happy to leave a review when asked politely, so don’t be shy! It’s not only okay to ask for feedback, customers truly appreciate their voices and opinions being requested and heard. Just make sure you’re making them feel as appreciated as they are and not just a ploy to get a few stars.

What Makes People Trust Online Reviews?

What Makes People Trust Online Reviews by LinkNow Media

Online reviews have undoubtedly revolutionized the way buyers and sellers interact in the market place. In theory, online reviews should be helpful to consumers. They should make online browsing and shopping easy, and they should foster a better-informed marketplace where consumers feel like they can trust these reviews before making purchasing decisions.

In reality, that’s not always the case. Recent studies from researchers at Yale, Dartmouth, and USC confirmed that sometimes online reviews cannot be trusted. In their discovery, they found that some hotel owners post fake reviews to boost their ratings, and, even worse, they post negative reviews on their competitors pages.

The question is, do consumers trust online reviews? How do they differentiate an honest review from a fake review? There are three main factors consumers use to determine whether or not they can trust an online review.

Difficulty to Post

Online schemers usually want to post negative reviews in a quick, easy, anonymous fashion. One way consumer look to see if a review is real is by measuring the level of difficulty for posting a review on that particular review website.

Consumers who want to leave a review on Expedia, for example, first need to have made a hotel booking through the website. Hence, a hotel looking to inflate its rating or malign a competitor would have to incur the cost of paying for a hotel through the site.

This acts as a deterrent towards fake and/or spammy reviews, and it makes Expedia’s audience more likely to trust the reviews that they see.

Don’t get us wrong, some online schemers may be willing to go that extra mile, but for the most part, they will turn to another platform that makes it easier for them to do so.

As another example, TripAdvisor only requires a login name and email – something anyone can provide fake credentials for; it doesn’t take time at all, and it doesn’t cost money.

Anonymity Factor

Some reviewing platforms, especially the ones that link to social media, will eliminate anonymity, making it a requirement that the review links to a particular profile or account.

Anonymity is a online schemers best friend because unless you are posting a real, honest review, you probably can’t back up your review with actual evidence. Most people don’t want to risk potentially getting exposed for making a phony statement anywhere online. Consequently, when consumers encounter online reviews attached to real people behind them, they feel more comfortable trusting them.

Brand Influence

By no means are we justifying fake reviews, but the reality is that some companies have more to gain than others by posting them.

For example, for a small growing business, acquiring tons of reviews (fake or not) might significantly drive up revenue and help knock down the competition. When faced with an oversaturated market, many companies will all too readily set aside their moral hesitations and decide it’s worth the risk. Knowing this practice is so common makes many consumers weary of small businesses reviews, especially when there are only a few to go off of. Did the company post all the positive ones? Did a competitor post the negative ones? When your business can make it or break it because of reviews, consumer tend to be quite skeptical.

Conversely, big chains like Pizza Hut or McDonald’s don’t really need online reviews because they already have a massive following. No intelligent consumer is going to think that a competing company is out there trying to take down McDonald’s one negative review at a time on Yelp. Consequently, most consumers are going to believe a negative review they see online. And the positive reviews? Well if they have made it this far, it’s probably not without a ton of good reviews along the way. They simply don’t have much to gain by adding a few more fake ones. Most consumers already know what to expect with their brand, and an extra positive review isn’t going to drastically change anyones expectations.


Keeping in mine factors that can add or take away from trust is important when setting up your own customer review process, as well as when you’re browsing the competition online.

Ultimately, it will be up to the individual reader to decide whether they believe them or not, but you can at least make the process feel as authentic and trustworthy as possible.

How to Get the Most Out of Your Companies Online Reviews

How to Get the Most Out of Your Companies Online Reviews by LinkNow Media

Constructive criticism, feedback – every company needs it. It’s a great way to learn, grow, and improve your business. An awesome, but often feared, means of obtaining that kind of helpful feedback is through online reviews. Instead of being afraid of how online reviews might effect business, it’s time for your team to embrace them. Here are several ways you can actually get the most out of your online reviews.

1. Don’t fear the negative review.

A lot of people stay away from online reviews simply because they are scared of receiving a bad review. But the truth of the matter is that most online reviews tend to be positive, not negative. And if you are confident you are offering a good product, there’s really nothing you should be afraid of. But realistically all businesses will have to accept this fact: you will eventually receive a bad review. And that’s okay. In fact, 68% of consumers trust reviews more when they a mix of both good and bad ratings.

The trick is to get as many reviews as possible. Consumers are smarter than marketers often give them credit for. When consumers see a good amount of positive reviews versus one or two negative reviews, they can discern whether those bad reviews were fake or simply isolated situations that don’t reflect what their experience would most likely be like.

2. Make your reviews and your review form easily accessible.

Tests show that brands using online reviews increase their sales as much as 58%, and that 71% of customers are more confident in making purchases after reading those reviews. Making your reviews visible to your customers shows that you are a trustworthy company that has nothing to hide.

Moreover, by making the review form easily available to customers, you are showing you truly value their opinion and want more of it. Companies that demonstrate they are committed to improving usually have more trusting, loyal customers.

3. Don’t just address bad reviews, incorporate them into operations.

When and if you get a negative review, embrace it! You should know that it’s important not to ignore bad reviews; they’re an invaluable opportunity to showcase how caring and responsive your company is. But don’t stop there. After you contact the customer who left the bad review and genuinely try to solve the problem he or she encountered, make sure you address the root of the problem internally.

While hearing something negative about your business might feel like a bad thing at the time, you are actually being given the chance to better understand the strengths and weaknesses of your business and, most importantly, improve upon them.

Research has shown that 95% of customers continue to do business with a brand they once criticized if issues are handled quickly and competently, but the best business practice would be to avoid the issue in the first place because ultimately what customers really want is hassle free service.

Improving upon your products, services, and customer support based on customer feedback will organically improve your sales and ROI. If you do a good job at responding to these issues, you will not only win back once unhappy customers, you will also gain more customers who witness and respect your excellent customer satisfaction skills.


Success doesn’t come from getting everything right the first time. It is cultivated from being able to respond appropriately to problems, find resolutions, and adapt formal changes to prevent them from reoccurring in the future. Successful companies make the most out of every situation, good and bad. Online reviews are no different.

How to Deal with Negative Customer Reviews

How to deal with negative customer reviews by LinkNow Media

Let’s face it – consumers rely on the opinions of others when they are about to make a purchasing decision. Nowadays, the easiest and fastest way to scope out people’s take on a business is reading the company’s customer reviews. This is why platforms like Yelp, Angie’s List, and TripAdvisor are so relevant for the consumer and so crucial for business owners.

Positive reviews can really drive up business, while negative reviews can stop things in their tracks. It’s safe to say that no one wants to deal with negative reviews, but unfortunately, they are inevitable. Your business cannot possibly satisfy every customer 100 percent of the time. So instead of dreading them, here are a few helpful tips on how you can deal with them when they occur.

Monitor your Online Presence

In order to respond to reviews, you must first be aware of what reviews you have received. Constantly monitoring your online presence is key to dealing with negative reviews. It will give you a framework to work with.

Some tools you can use to keep up with your online presence include: Social Mention, Reputology, Review Trackers, and Google Alerts.

Respond Promptly

Companies should never ignore negative reviews. On the contrary, negative reviews need to be addressed as swiftly as possible. The sooner you respond to a negative review, the more you show you truly value your customers’ opinions.

Responding to negative reviews is also an opportunity for your company to extend an invitation for a second chance to the customer, who unfortunately had a negative experience with your company, brand, or service the first go around.

Tackle the Issue Offline

Some negative reviews deserve to be handled offline as opposed to being worked ou in front of the rest of the world. It’s up to the company or business to decide what’s best.

If it happens to be a delicate situations where things can turn sour or personal pretty quickly, perhaps it’s better to contact the reviewer privately via email or phone. Once you resolve the matter privately, you can always go back to the negative review and leave a brief comment for the public to read.

Always Be Polite

Negative reviews can sometimes get under your skin. But regardless of what the review says, keep it polite and professional.

Consumers who read reviews can often times give businesses a second chance when they notice how well the business handled the ticked-off customer. So remember, being the bigger person can lead to new future customers.

Do Not Allow Defamatory Reviews

Most consumer rating platforms do not allow businesses to remove reviews. However, if there is a review that is more defamatory than helpful you can certainly request the site to take it down.


Remember, negative reviews are totally normal and unavoidable. Your company is not defined by the number of negative reviews, but by they way it handles the feedback.

7 Tips to Getting Positive Online Reviews

If you open your business up to online reviews, inevitably you’re going to get at least one unfavorable review. This doesn’t mean the business is doing anything wrong or that someone within the company wasn’t doing their job correctly. It’s just a fact: you can’t make every customer a happy customer, all of the time.

The good news is, your business is also going to receive positive reviews! And these positive reviews will have an important impact on the customers who end up reading those pesky negative ones. It’s important to get as many positive reviews as possible, so customers can have a more fair view of your business, customer service, and quality of offerings. We all know that people are more likely to leave a review because of a negative experience than a positive one, so here are seven tips for encouraging those positive ones to start rolling in:

Listen to the reviews you already have. If your business already has a few negative reviews, it’s important to review them openly and honestly with yourself. Are these reviews negative because of something you couldn’t control (i.e. they were in a bad mood that day, they weren’t a good fit for your service but insisted in using you anyways, they had unrealistic expectations, etc.) or something you could (i.e. one of your employees were rude to them, you provided a low quality service, or didn’t provide enough customer service)? This may seem obvious, but you aren’t going to get good reviews if you aren’t providing a quality product or service. If your negative reviews are due to bad business practices, your first step should be fixing that. If you’re seeing a common theme in your reviews, it’s time to tackle the heart of the problem head on. You’d be surprised how quickly the negative reviews stop when you refocus on quality.

Don’t be afraid to ask for reviews. Because we know customers are more likely to leave a review when their experience is negative, it’s critically important to encourage all your customers to leave reviews. Customers with pleasant experiences often tell their friends or family about the experience, but don’t think ot put it online. Make sure you’re not just making the review process available to your customers via email, your social sites, or anywhere your customers are interacting with your brand, but that you’re actively encouraging them to leave an honest review (not just a good review) after you’ve delivered your service. You’ll be pleasantly surprised at how many people leave a positive review when asked to simply be honest.

Get social. Younger generations especially are so accustomed to posting online about every experience they have, they will probably be sharing their thoughts about your product or service all on their own. Make sure you have the proper social profiles set up, so you can be tagged accordingly. When someone shares a positive experience, make sure to interact with your happy customers and share their reviews! Not only will this create engagement, but it will spread the word about your business without you having to spend a single dollar on advertising. (Not sure where to start? Make a Facebook group and Twitter account for your business at the very least.)

Respond to bad reviews quickly and calmly. While your first (and very human) reaction to seeing a bad review may be to fire back: DON’T. A defensive approach is always the wrong approach. Instead, assess the situation, provide any necessary apologies, and see if you can provide a solution to the customer. Regardless of the outcome, thank them for their feedback, and reassure them that your company takes their reviews seriously. If the situation requires more than an apology, take it offline to resolve it. Offer to call them to work through whatever issue has come up. Often times if you give that customer a little extra attention in order to ease their displeasure, they will go back and update the negative review later to a more neutral or even positive experience.

Respond to positive reviews, too. People love feeling like businesses actively listen to their thoughts and opinions. By responding positive reviews, you’re also encouraging other customers to leave their own reviews. Knowing that their words are being read and appreciated makes happy customers more likely to engage.

More is better. Online reviews can often seem like a double edged sword: the more reviews you get, the more likely you are to get a bad one. There is no way to encourage your customers to only leave positive reviews (in any kind of ethical way), which is why you have to keep in mind that more reviews, even if that leads to a few extra negative ones, is better. 20 reviews comprised of 17 positive and 3 negatives is better than just 1 positive review on it’s own. People are less skeptical of businesses with very limited reviews and more forgiving of negative reviews when they see a lot of positive ones to balance them out.

Make reviewing as easy as possible. If someone has to spend time Googling your business in order to leave a review, chances are they won’t (unless it’s a bad one.) If you want positive reviews, you have to make the process as easy as possible. Whenever you deliver a service or product, you should subsequently be encouraging your customers to review it with a link or form that takes them directly to where they need to go, no searching necessary.

Follow these tips, and you’ll be well on your way to a robust archive of online reviews. Do your best to find a solution to the ones that are bad, and remember to engage with the ones that are good. Your current and future customers will appreciate these efforts.

Top 4 Online Review Sites

Online reviews are extremely important; we can’t stress that enough. Here’s a list of four top product review platforms for B2C companies. One quick note to bear in mind is that as comprehensive as we tried to make this list, every industry has its niche sites that we did not include. This list focuses on review sites that apply to most businesses in almost any industry.

1) Yelp

Any business can set up a profile with Yelp for free. The reviewing platform is also free for consumers, who can then rate businesses based on a five-star scale and write up reviews. In Yelp, businesses are able to respond to reviewers, although it is recommended that when doing so to be very careful on how you or your business responds since Yelpers are known for being a close community.

Undoubtedly Yelp has become a very helpful reviewing platform for businesses, although it did come under fire a few years ago for allegedly incentivising businesses to advertise with them and in return Yelp would push down any bad reviews the businesses might have had. With time, however, consumers have learned to look at Yelp reviews as a whole and not just focus on one bad review.

2) Google My Business

If you want your business to look more reputable online, go ahead and set up verified accounts with local directories such as Google My Business. What’s awesome about this reviewing platform is that Google’s Pigeon algorithm will use distance and location ranking parameters to provide improved local search results. Google My Business will also optimize the search results associated with your business based on the reviews and the content you can provide such as photos, comments, contact information, etc.

3) Yahoo! Local Listings

Yahoo! still receives 10% of search engine shares. Therefore, setting up your company’s profile on Yahoo! Local Listings is still something definitely worth considering. Yahoo! Local Listings operates very similarly to Google My Business reviews, where users can post reviews based on a five-star rating system.

4) Amazon Customer Reviews

Amazon was one of the pioneer online stores to allow consumers to post reviews on products and to this day it still remains as one of the most important reviewing platforms. Even if the consumer ends up buying a specific product elsewhere, chances are that if the product is reviewed on Amazon, the consumer will take into consideration the review before making a purchasing decision. In Amazon, customer reviews are based on a five-star rating scale, which then is broken down into percentage of reviews per star. Another great aspect of Amazon customer reviews is that the most helpful review and the most recent reviews are also highlighted for easy access.

How to Approach Reviews as a Small Business

When running a small business, there are many factors that any business owner has to keep in mind when trying to create a positive for not only their brand but also for their future customers.

Now there are multiple platforms such as eBay, Yelp, and TripAdvisor where potential customers can look up a review of your business, so as a business owner your goal is to make sure people love and enjoy the service your business provides. Below are a few tips to keep in mind that could be very beneficial to succeed in procuring the best reviews. 

Reassure Customers That Their Opinions Matter

This seemingly insignificant behavior could end up making all the difference in the world, especially for small businesses. Although, having positive comments is always more beneficial for your business, a negative comment from a customer does not represent the end of the road for your business. After examining the negative comment, address the situation and explain this to the customer. This will help demonstrate to prospective customers that your business truly cares about giving customers the best experience possible. 

Avoid Fake Reviews

Now some small businesses owners try and take the easy route by having friends and family bombard review sites such as Yelp, eBay, and TripAdvisor with all good reviews. This is not a recommended route as these review sites could sue on grounds of misleading real customers.

Place the Positive Reviews on Your Website

If your small business has been succeeding in all aspects, and thus earning great feedback on review websites, take advantage of this opportunity. Specifically, make these post more visible on your website or social media platforms. Doing so not only attracts new customers, but also helps your business solidify the positive relationship with a loyal customer.

Delete Only Fake Reviews

It is absolutely imperative that you, if you have the power to do so, delete only fake reviews. If there is an unfavorable review of your business, take it as an opportunity to address the issues the reviewer mentions. Furthermore, reach out to the upset customer and try to remedy the situation as best you can. 

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