It wasn’t too long ago when the process of getting customer feedback was burdensome, time-consuming, and often futile. Fortunately for businesses, the world of customer feedback has transformed tremendously in recent years with the advent of social media and smartphones. Today, more than ever, there are far fewer barriers standing between business owners and their patrons. With all this feedback, you may be wondering how to best utilize it. Here is a list featuring a few awesome ways that you can use this feedback to impress your customers and improve your business strategies.
Tweak your product or service based on information you procured directly from your customer base. The adage “the customer is always right,” may be trite, but it rings true here. Any business owner will tell you how difficult it is to get in the mind of a consumer. Therefore, heed the advice of customers that are willing to provide it, both positive and negative. Your customers will be ecstatic that you are taking the initiative, to not only listen, but act upon their suggestions.
Use all the feedback you get from your customers as a tool to motivate and inspire your employees. You can achieve this by placing all this positive feedback on a physical wall in the workplace or simply by sharing digitally with your employees. Doing so, will help show workers that they are having a positive effect on people’s lives. Furthermore, you can create an online page, as we did here, that features all this feedback, demonstrating the value of your service or product to a prospective customer.
If customers do, in fact, take the time to give constructive and useful feedback, you should reward them. In turn, this motivates customers to share their thoughts and provide you with helpful information. The reward can range from giving them an exclusive sneak-peak of an upcoming product, sending them a t-shirt, or writing them a personalized letter.
Lastly, use your imagination. These are just a few helpful tips, but don’t be afraid to try out something completely unique. Most importantly, always value any feedback a customer is willing to provide.