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3 Reasons You Should Not Buy Fake Customer Reviews

3 reasons you should not buyPositive customer reviews greatly impact the purchasing process and are essential in running a successful business. 92% of consumers read online reviews when searching for a service or product. What customers are saying about you on Yelp, Trip Advisor, and Amazon can be a deciding factor in whether or not you’ll be getting a phone call. The more positive reviews your company has the more likely a consumer is to choose your services or products. Not to mention, they help to move your website up on search result pages.

Given all that good stuff, it is not surprising that there are a ton of fake customer review writing companies for hire. If you’re a startup, you might be tempted to pay for such a service to get the ball rolling. Here’s three reasons why you shouldn’t:

Your Customers Can Spot Fake Reviews

Your customers are on the ball when it comes to reading online customer reviews. Fake reviews sound fake. They tend to be short, generic, and not at all helpful. A phony comment isn’t hard to spot, and it can wind up costing you your reputation. If you have glowing reviews about your customer service, but the beat on the street is otherwise, something clearly isn’t adding up. Lying to your customers is not a good way to earn their trust. You’re setting yourself up for failure.

Review Sites Are Smarter Than You Think

As much as it might hurt to see the dozens of online reviews your competition has, the age-old adage applies here: quality over quantity. It’s better to have a few real positive reviews than a hundred fake positive reviews. If your customers can’t spot the fakes, online review sites will, and that’ll cost you much more than your reputation. Fake reviews are fraud. Getting caught writing fake reviews comes with a pretty hefty fine. Why risk it?

You Miss the Opportunity to Have a Conversation

Reviews come in all types of flavors, both good and bad. Your job is to respond to them. A positive review is an awesome opportunity to provide your customers with a thoughtful thank you. And, while negative reviews suck, they’re a chance to show that you care about your company and will do what you can to find a solution to their problem. This type of engagement and interaction isn’t possible with fake customer reviews.

Closing

Making a good name for yourself can take time. If you are a new business, don’t get discouraged. Reviews will come. Negative reviews, too. See them as an opportunity to improve. It’s better to be flawed than fake.

 

 

How to Get the Most Out of Your Companies Online Reviews

How to Get the Most Out of Your Companies Online Reviews by LinkNow Media

Constructive criticism, feedback – every company needs it. It’s a great way to learn, grow, and improve your business. An awesome, but often feared, means of obtaining that kind of helpful feedback is through online reviews. Instead of being afraid of how online reviews might effect business, it’s time for your team to embrace them. Here are several ways you can actually get the most out of your online reviews.

1. Don’t fear the negative review.

A lot of people stay away from online reviews simply because they are scared of receiving a bad review. But the truth of the matter is that most online reviews tend to be positive, not negative. And if you are confident you are offering a good product, there’s really nothing you should be afraid of. But realistically all businesses will have to accept this fact: you will eventually receive a bad review. And that’s okay. In fact, 68% of consumers trust reviews more when they a mix of both good and bad ratings.

The trick is to get as many reviews as possible. Consumers are smarter than marketers often give them credit for. When consumers see a good amount of positive reviews versus one or two negative reviews, they can discern whether those bad reviews were fake or simply isolated situations that don’t reflect what their experience would most likely be like.

2. Make your reviews and your review form easily accessible.

Tests show that brands using online reviews increase their sales as much as 58%, and that 71% of customers are more confident in making purchases after reading those reviews. Making your reviews visible to your customers shows that you are a trustworthy company that has nothing to hide.

Moreover, by making the review form easily available to customers, you are showing you truly value their opinion and want more of it. Companies that demonstrate they are committed to improving usually have more trusting, loyal customers.

3. Don’t just address bad reviews, incorporate them into operations.

When and if you get a negative review, embrace it! You should know that it’s important not to ignore bad reviews; they’re an invaluable opportunity to showcase how caring and responsive your company is. But don’t stop there. After you contact the customer who left the bad review and genuinely try to solve the problem he or she encountered, make sure you address the root of the problem internally.

While hearing something negative about your business might feel like a bad thing at the time, you are actually being given the chance to better understand the strengths and weaknesses of your business and, most importantly, improve upon them.

Research has shown that 95% of customers continue to do business with a brand they once criticized if issues are handled quickly and competently, but the best business practice would be to avoid the issue in the first place because ultimately what customers really want is hassle free service.

Improving upon your products, services, and customer support based on customer feedback will organically improve your sales and ROI. If you do a good job at responding to these issues, you will not only win back once unhappy customers, you will also gain more customers who witness and respect your excellent customer satisfaction skills.

Conclusion

Success doesn’t come from getting everything right the first time. It is cultivated from being able to respond appropriately to problems, find resolutions, and adapt formal changes to prevent them from reoccurring in the future. Successful companies make the most out of every situation, good and bad. Online reviews are no different.

7 Tips to Getting Positive Online Reviews

If you open your business up to online reviews, inevitably you’re going to get at least one unfavorable review. This doesn’t mean the business is doing anything wrong or that someone within the company wasn’t doing their job correctly. It’s just a fact: you can’t make every customer a happy customer, all of the time.

The good news is, your business is also going to receive positive reviews! And these positive reviews will have an important impact on the customers who end up reading those pesky negative ones. It’s important to get as many positive reviews as possible, so customers can have a more fair view of your business, customer service, and quality of offerings. We all know that people are more likely to leave a review because of a negative experience than a positive one, so here are seven tips for encouraging those positive ones to start rolling in:

Listen to the reviews you already have. If your business already has a few negative reviews, it’s important to review them openly and honestly with yourself. Are these reviews negative because of something you couldn’t control (i.e. they were in a bad mood that day, they weren’t a good fit for your service but insisted in using you anyways, they had unrealistic expectations, etc.) or something you could (i.e. one of your employees were rude to them, you provided a low quality service, or didn’t provide enough customer service)? This may seem obvious, but you aren’t going to get good reviews if you aren’t providing a quality product or service. If your negative reviews are due to bad business practices, your first step should be fixing that. If you’re seeing a common theme in your reviews, it’s time to tackle the heart of the problem head on. You’d be surprised how quickly the negative reviews stop when you refocus on quality.

Don’t be afraid to ask for reviews. Because we know customers are more likely to leave a review when their experience is negative, it’s critically important to encourage all your customers to leave reviews. Customers with pleasant experiences often tell their friends or family about the experience, but don’t think ot put it online. Make sure you’re not just making the review process available to your customers via email, your social sites, or anywhere your customers are interacting with your brand, but that you’re actively encouraging them to leave an honest review (not just a good review) after you’ve delivered your service. You’ll be pleasantly surprised at how many people leave a positive review when asked to simply be honest.

Get social. Younger generations especially are so accustomed to posting online about every experience they have, they will probably be sharing their thoughts about your product or service all on their own. Make sure you have the proper social profiles set up, so you can be tagged accordingly. When someone shares a positive experience, make sure to interact with your happy customers and share their reviews! Not only will this create engagement, but it will spread the word about your business without you having to spend a single dollar on advertising. (Not sure where to start? Make a Facebook group and Twitter account for your business at the very least.)

Respond to bad reviews quickly and calmly. While your first (and very human) reaction to seeing a bad review may be to fire back: DON’T. A defensive approach is always the wrong approach. Instead, assess the situation, provide any necessary apologies, and see if you can provide a solution to the customer. Regardless of the outcome, thank them for their feedback, and reassure them that your company takes their reviews seriously. If the situation requires more than an apology, take it offline to resolve it. Offer to call them to work through whatever issue has come up. Often times if you give that customer a little extra attention in order to ease their displeasure, they will go back and update the negative review later to a more neutral or even positive experience.

Respond to positive reviews, too. People love feeling like businesses actively listen to their thoughts and opinions. By responding positive reviews, you’re also encouraging other customers to leave their own reviews. Knowing that their words are being read and appreciated makes happy customers more likely to engage.

More is better. Online reviews can often seem like a double edged sword: the more reviews you get, the more likely you are to get a bad one. There is no way to encourage your customers to only leave positive reviews (in any kind of ethical way), which is why you have to keep in mind that more reviews, even if that leads to a few extra negative ones, is better. 20 reviews comprised of 17 positive and 3 negatives is better than just 1 positive review on it’s own. People are less skeptical of businesses with very limited reviews and more forgiving of negative reviews when they see a lot of positive ones to balance them out.

Make reviewing as easy as possible. If someone has to spend time Googling your business in order to leave a review, chances are they won’t (unless it’s a bad one.) If you want positive reviews, you have to make the process as easy as possible. Whenever you deliver a service or product, you should subsequently be encouraging your customers to review it with a link or form that takes them directly to where they need to go, no searching necessary.

Follow these tips, and you’ll be well on your way to a robust archive of online reviews. Do your best to find a solution to the ones that are bad, and remember to engage with the ones that are good. Your current and future customers will appreciate these efforts.

Importance of Good Reviews

The Importance of Good Reviews

There’s no question about it – online reviews are a great tool for any business to establish a viable web presence. Reviews can increase sales, improve rankings, and create more marketing avenues. But the most important thing reviews can do is engage customers and therefore, breed more reviews. The only catch is that not just any review will benefit your company. Only positive, relevant, and authentic reviews will do the trick, and here’s why. 

According to BrightLocal’s 2015 Local Consumer Review Survey, each year there are more consumers reading a company’s reviews before doing business with them. Just in 2015, the survey showed that 92% of consumers read online reviews. Naturally, while the amount of consumers reading reviews increases on a yearly basis, the amount of consumers not reading reviews decreases, and it’s doing so pretty quickly. According to the same study, in 2011 29% of consumers did not read reviews, by 2014 the amount went down to 12%, and this year, it’s at 8%. 

More important than having a potential customer read an online review, is having quality reviews from which that customer will form an opinion on. According to BrightLocal’s survey, 40% of consumers said that they form an opinion from reading one to three reviews. Additionally, 73% said they need to read one to six reviews before forming an opinion. Based on these numbers, we can deduct that while it’s not important to have thousands of reviews on your company, it is integral to have an overall good business rating. 

Recency is also another key factor about online reviews. Since a good amount of consumers seem to only read anywhere from one to six reviews, it is essential for your company to closely monitor the recency of its reviews. Recency comes into play not only because of the visibility of the online reviews, but also because it plays a big role when a potential customer forms an opinion. According to BrightLocal’s survey, 44% of consumers stated they take into consideration a review that has been written within one month, while 69% consider a three month old review still relevant. Only 31% say that reviews that are older than three months are relevant.

Lastly, authenticity is key when gathering online reviews. BrightLocal’s survey shows that 80% of consumers will trust an online review as if it were a personal recommendation as long as the review seems genuine. Authentic online reviews will undoubtedly help your company to engage potential customers. A personal touch will lower consumers’ fears of reading fake reviews, motivate those consumers to do business with your company, and ultimately breed more reviews from your happy customers. 

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