Tag: Glassdoor

5 Reasons Your Company Should Use Glassdoor

On May 3, 2019

Usually, when businesses think of online review platforms, they think of the client-centric ones like Facebook, Google My Business, and Yelp. The whole idea is to give customers the ability to speak their mind about your products and services. Review platforms create a space of open communication and transparent dialogue that forces companies to be accountable to consumers.

But what about the employees who make it all possible? That’s where Glassdoor comes in. Glassdoor is a review platform that forces employers to be accountable to their employees. It helps create a culture of transparency, openness, and honesty. It builds your brand. And most importantly, it helps companies attract (and hold onto) the talent they need to thrive—and grow!

Join us as we explore why your company needs Glassdoor and how to make the most of Glassdoor.

1. Use Glassdoor to Communicate Your Company Culture

The first thing to know about Glassdoor is that everyone’s reading it. And not just the reviews, either. Glassdoor gives candidates the opportunity to read about your company’s workplace culture in a more transparent way than you might find on their own website.

Make the most of your profile by including a succinct mission statement, outlining objectives, and explaining exactly what you do. But be honest! In 2019, it’s not just millennials who are looking for employers that respect their values. Everyone is. And if your goal is to build a team that works well together and sticks around for the long-haul, you should be looking for candidates who align with your values too.

Glassdoor is the perfect way to make it happen.

2. Show Current Employees and Candidates that You Stand By Your Values

Employment in 2019 is all about authenticity. Do you hold true to your values? Do you stand by your policies? Do you treat your employees with respect?

Glassdoor makes it impossible to keep things ‘behind closed doors’. Not fulfilling your promises? The secret will get out! This is what makes Glassdoor such a trusted source for people on the job hunt. Anything false or misleading could end up getting you called out in the reviews located just below. Ideally, every review confirms what you say about yourself. Communicate a strong sense of identity and workplace culture through Glassdoor’s Overview section.

3. Post Jobs on Glassdoor and Make Them Searchable with SEO

About 89% of Glassdoor users use it to find jobs. Make sure you’re getting the best applicants by making your open positions accessible to job seekers. Best of all, posting jobs on Glassdoor is free!

Make sure that when you write your business descriptions, reply to comments, and post job descriptions that you’re optimizing everything with keywords that are relevant to job seekers. This will help them find your company and the jobs that you’re offering.

4. Don’t Get Stressed About Revealing Salary Information

You might want to keep salaries a secret. But everyone else is dying to know. Accept the fact that average salaries and salary expectations are already widely available online. People are talking. Plus, your candidates are going to find out eventually. Wouldn’t you rather weed out the disinterested parties before going through the entire interview process?

5. Take Feedback Seriously and Show that You Care About Growing

Sure, financial growth is important. But so is internal growth! At LinkNow Media, we want our employees to criticize us. We’ve made it a point to hire strong-minded, hardworking, critical employees who are not afraid to offer feedback. It’s not about negativity either. By opening our doors to constructive criticism, we’ve created a culture of communication.

The idea is to take criticisms and learn how to grow from them. Glassdoor is the perfect forum to show to future candidates and current employees that you take their feedback seriously. Don’t think of it like employees airing your dirty laundry. Think of it as an opportunity to show the world what kind of company you are!

Interested in working at LinkNow Media? Check out our Glassdoor profile! Join the conversation and apply now!

How To Encourage Employee Feedback Online

By Eve Mendelovitch

On January 18, 2019

In Blog

Creating a comfortable work environment for colleagues and employees is something that every company strives for. Some companies have a harder time achieving this than others. At LinkNow Media, on the other hand, we feel we’ve created the kind of environment that makes staff feel comfortable expressing their complaints and concerns.

What’s the secret formula behind a happy workplace? Unfortunately, there isn’t one. There’s no short-cut to cultivating a space where employees feel comfortable providing feedback. But that doesn’t mean it’s difficult either. A workplace with open dialogues and considerations given to every employee comment comes with patience, understanding, and mutual respect—just like in any relationship or team environment.

The Importance of Employee Feedback

When employees give feedback, it shows they have a more-than-active interest in the company. When their feedback is taken into consideration, they only feel more invested in the workplace. What employer would want to stifle that sense of dedication? Not us!

Employee feedback, whether within the office, or online via review/recruitment sites like Glassdoor, isn’t just great for morale—it’s great for your brand and future recruitment efforts. By promoting anonymous review platforms like Glassdoor, you give your employees the chance to make their opinions heard without fear of repercussions. It’s a great resource, not just for prospective employees, but also employers looking to improve their company culture and management style.

Here are some helpful tips courtesy of LinkNow Media.

Tips on How to Encourage Employee Feedback Online

There are few recruitment tools as valuable as Glassdoor. That’s because Glassdoor has the option to for employees to leave anonymous reviews. These reviews can be as detailed as one wishes, or brief and to-the-point. How can an employer or team manager persuade their teammates to leave reviews on these online review platforms like Glassdoor?

Fostering a workplace environment where employees feel comfortable speaking their mind is only half the battle. To get clients to take time out of their day to type out their feedback? How’s that supposed to happen?

Here’s a scenario: If your company is looking to fill a position in a certain department, having reviews and information on Glassdoor about the position is incredibly helpful, isn’t it? And having the right people apply for the job is especially important for employees, right? Regardless of qualifications, if someone doesn’t ‘gel’ with their employees, it can be a recipe for disaster.

How can you make sure potential applicants know whether they’d be a good fit with your team and vice versa? Ask your teammates to write up-to-date explanations of their job on Glassdoor! When
the goal is building the right team, every employee should feel invested enough to leave employee feedback and online reviews.

Online Employee Feedback and Reviews from Newcomers

Another great approach to getting employee feedback is by asking newcomers. New to the job, they’re likely energized and wowed by your company’s accommodating atmosphere. Asking them to write about their first day of work on Glassdoor should be no different than writing a customer review on Yelp.

These are but a few of the ways companies cultivate a workplace where employees feel comfortable—even eager—to leave online reviews. At the end of the day, it all comes down to having a work environment with a reliable Human Resources team to deal with confidential complaints, excellent team leaders, and an office that feels like more than just a workplace.

Next Up From LinkNow Media: Glassdoor Reviews to Improve Your Business

By Eve Mendelovitch

On May 21, 2018

In Blog

If there’s one thing you can count on LinkNow Media for, it’s our going on and on about how important reviews are to your business. When you’re trying to establish a digital footprint, nothing helps more than positive reviews from your customers, vouching that you did the job right and on time. In fact, even negative reviews are useful [EVE: LINK], and responding to them gives you an opportunity to reach out to right wrongs and to appear gracious in the eyes of potential clients.

So it’s only natural that this principle can extend to the reviews of your business on Glassdoor. Not sure what Glassdoor is? Well, it’s a site where employees can submit reviews about your company’s culture and hiring practices. It was designed as a space where job hunters could learn about prospective employers’ before signing onto a team.

Unfortunately, like so many things on the Internet, the effect wasn’t quite as its designers intended. Happy employees are too busy being happy at your workplace to spontaneously seek out Glassdoor and review your workplace culture. The most likely people to find and review you on the site? Disgruntled ex-employees with an axe to grind and a desire to make your business look bad in the public eye.

Improving Company Culture

As small business owners ourselves, management at our business is always looking for a way to improve the team experience at LinkNow Media. Glassdoor reviews, just like negative reviews on Google My Business, can seem scary at first, especially for new businesses. But when faced with negative Glassdoor reviews, LinkNow Media has some top tips for you: reach out to the ex-employee who posted the negative review and share your side of the story.

Act with compassion and you’ll show prospective employees you care about your employees, even if things didn’t work out as planned.

And, with a little humility, you can even learn something. Sure, you know everything about the finances and future of your business, but is it possible that there might be a grain of truth to the ex-employees gripes? There’s probably a lot of exaggeration in the Glassdoor review too, but maybe there’s an opportunity for you as a promoter of your company’s workplace culture [EVE: LINK TO SERIES ON COMPANY CULTURE].

What to Learn From Negative Glassdoor Reviews

If you’re the entrepreneurial sort, well, so are we. That’s why we started LinkNow Media. Glassdoor reviews that are negative, unflattering, or just plain untruthful? That’s a bitter pill to swallow. But if there’s any advice to take to heart, it’s the phrase: “You can’t please everyone all of the time. But you can please someone some of the time.”

Improving workplace and company culture is an admirable goal, and it’s one your employees will thank you for. But the super awesome team-building games you planned for next Monday will thrill the extroverts on your team and send shivers of dread through the spines of the workplace introverts. Just goes to show that company culture is often just a matter of perspective.

How Company Reviews Affect Potential Employees

By Eve Mendelovitch

On October 29, 2017

In Blog

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You’ve spent all this time gathering reviews and thinking about how they’re going to affect your bottom line, but what about how they affect your potential employees?

The way your company is spoken about online isn’t only going to help you to gain or lose business, it can influence who’s interested in working for you as well.

Most business owners assume that in the job market their word is law, but in a workforce that’s slowly being overtaken by Millennials, peer opinion matters a lot, and can cost you valuable employees.

Company Review Websites

I’m sure many of us remember the days of rate my teacher and rate my professor websites. Students don’t have much of a choice when it comes to choosing who teaches them what, so while serious complaints could have some affect, these acted mainly as open gossip sites—a place for frustrated students to get their emotions out.

This is not the case with company review and rating websites.

Glassdoor

Glassdoor displays ratings and reviews for more than 600,000 companies worldwide. When you need to get the inside scoop and find out what it’s really like from the people who work there, this is how you do it.

Offering articles on the factors that play a role in salary negotiations, the types of companies you should never work for, and of course the Glassdoor Employees’ Choice Awards, this website is the largest and most crucial site on which you as an employer will want to rank well.

Indeed

Most commonly known as a networking website, Indeed also offers an anonymous review section of their website. While it’s not quite as personal as Glassdoor, ratings still hold a lot of weight on this well-known industry leader.

And Beyond

The website FairyGodBoss is an employer site strictly for women. RateMyEmployer features more than 45,000 candidate and employee reviews, and of course websites such as Google, Yelp and Facebook offer general reviews from employees and customers alike that can give future employers a pretty good idea about what a prospective employer is all about.

What it Comes Down To

While larger companies such as McDonald’s and Best Buy are going to have thousands of reviews that muddy the waters—and let’s face it, people looking for jobs at huge chains like this aren’t going to put as much weight into reviews—it’s imperative that a small business keeps up workplace morale.

When you’re looking to hire a talented new employee to head that new department, you’re going to want the best. While your ad may draw them in, any tech-savvy potential employee is going to check out your ratings right away.

If they pull up your Glassdoor page and find a post stating “Worst Job I’ve Ever Had”, they’re going to think twice.

So, what can you do about it?

Treat your employees well, but don’t sacrifice your professional atmosphere. There are great ways to build morale and keep a smile on peoples’ faces throughout the day without your office turning into a madhouse. And, get on these websites yourself!

Glassdoor offers you the ability to respond to all negative reviews. Like with any other review, the way you respond can set the tone for your business no matter what that reviewer said.

3 Benefits of Using Glass Door for Your Company

By Eve Mendelovitch

On August 25, 2016

In Blog

Glassdoor is a website where current or former employees can submit reviews anonymously about their company. It is often described as the TripAdvisor for HR, and is rapidly changing how we look at workplace culture. Typically, Glassdoor provides the following information:

Basic company information (size, location, industry, etc.)
Company values
Salary, compensation, and benefits
Workplace culture
Recruitment/interview process
Employee and former employee reviews (pros, cons, and advice to management)

Glassdoor is up there with other business-oriented platforms, like LinkedIn, and offers similar advantages for companies. Here are the big 3:

Strengthens Your Brand

Your company’s brand plays a significant role in who is going to submit a resume for hire. Likewise, your brand dramatically effects employee retention. If your employees are reluctant to recommend your company to a friend in real life, chances are they won’t on Glassdoor either. Complaints about management, upward mobility, and salary can really hurt you because the way your company appears online shapes how people perceive you. On the other hand, comments about a fun and positive work culture will strengthen your brand identity.

Attracts Job Seekers

Glassdoor is also a great way to find and keep top talent and discover new and qualified applicants.

When you receive a resume from a potential employee, you most likely look at their social media pages and check out their employment history, education history, and skill set to get a better idea of who they are. In the same way, when someone is looking for employment, they are scoping out a prospective business anyway they can: a company’s website, Facebook page, LinkedIn company page, and Glassdoor profile. Beyond wage and benefits, they are looking to see if they are a good fit. Company photos and employee reviews can be a deal breaker in whether or not they’ll apply.

Improves Employee Morale

Your business is only as strong as your employees. Rewarding your employees, either through recognition or compensation, is a surefire way to boost morale. Encourage your employees to write reviews about their experience. Sometimes all it takes is one happy worker to write a good review, for the rest to follow suit.

Keep in mind, you’re bound to get negative reviews from time to time. Job candidates will see that, so it’s important that you respond to them. In doing so, you are not only having a conversation with a former employee, but a prospective one. Ultimately, the types of employees that you want working for you, are ones who will not agree with unjust criticisms.

Closing

It’s not a good idea to strong arm your employees into writing positive reviews as an attempt to counter balance the negativity. People are more intuitive than you may think when it comes to online reviews. You’ll be losing out on top talent as well as your reputation. Stay candid and honest and remember communication is key!

LinkNow Media | Customer Reviews

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Tag: Glassdoor

How To Encourage Employee Feedback Online

The Importance of Employee Feedback

Tips on How to Encourage Employee Feedback Online

Online Employee Feedback and Reviews from Newcomers

Next Up From LinkNow Media: Glassdoor Reviews to Improve Your Business

Improving Company Culture

What to Learn From Negative Glassdoor Reviews

How Company Reviews Affect Potential Employees

Company Review Websites

Glassdoor

Indeed

And Beyond

What it Comes Down To

So, what can you do about it?

3 Benefits of Using Glass Door for Your Company

Strengthens Your Brand

Attracts Job Seekers

Improves Employee Morale

Closing

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