Tag: Facebook

Top 5 Sites to Get Reviews and Grow Your Business

On January 24, 2022

It’s no secret: Getting reviews is super important to growing your business. And online is the best place to make happen.

But with so many different websites and apps around to get reviews, it’s not always easy to determine where you should be directing your clients to leave testimonials. What platforms should you focus on? How can you maximize the impact your reviews make?

In this post, we’ll look at the 5 best websites to get reviews. If you want to grow your business, these are the 5 review platforms you have to target.

1. Google My Business

If you had to focus on only one review platform, Google would be it. The undisputed champion of search engines, Google reviews can have a significant effect on the credibility of your business and how high you rank in local search results.

Many consumers put a lot of trust in Google reviews, which appear on many of the company’s apps, such as Search and Maps. This means that you get a lot of potential value from collecting reviews on Google and should typically be putting the biggest emphasis on this platform when asking for testimonials.

2. Facebook

Another reliable website for spreading word of mouth about your business is Facebook. This social networking giant has well over a billion users, making it a powerful resource for small business owners.

Facebook provides you with a great opportunity to connect with your client base and your community. Reviews on this platform can help you gain the trust of your target audience and improve the organic reach of your business.

3. Better Business Bureau

The BBB is a non-profit organization with the mission of helping consumers find businesses and charities that they can trust. For over 100 years, people have put their faith in this organization for honest and accurate information.

A high rating on this platform implies that you are a reputable business that can be trusted for top-notch service, so reviews here will do wonders for your credibility. An A+ rating on the BBB is a common selling point for many companies, and sharing testimonials from this platform can help earn the trust of your audience.

4. Yellow Pages

Years ago, when you wanted to find local businesses, you would just open the Yellow Pages. Although the print version has been scrapped in favor of online listings, the Yellow Pages is still a great place to promote your business.

It is a good idea to claim a free business listing on this website to manage the reviews you receive.

5. Yelp

Yelp is a name that people commonly associate with business reviews. Users can leave ratings and testimonials about local businesses in their area, with an emphasis on providing accurate information about their experience.

Yelp is also known for providing information that helps teach small business owners how to appropriately respond to reviews, which will serve you well across the other review platforms.

Looking to Grow Your Business with Online Reviews?

LinkNow Has You Covered!

If you could use some extra help with managing your online reviews and other aspects of digital marketing, LinkNow Media has you covered.

We invite you to contact us at 1.888.667.7186 or website@linknowmedia.com for more details.

The Best Customer Review Sites for Your Business

By Eve Mendelovitch

On November 29, 2018

In Blog

It is great if your business gets a good customer review. It means you’ve succeeded in satisfying your client’s needs, and maybe you even exceeded their expectations. Customer reviews are also great for those internet-searching clients looking to find the best businesses in their area. Many consumers rely on customer feedback to help them make decisions. 90% of consumers, in fact, will seek out customer reviews for your business for they give you a call or step in your door. Many of these consumers trust the reviews of anonymous customers as much as they trust the reviews of their own friends and family!

That’s why it is important to know which review sites to direct your energy towards, and which ones to ignore. As you can imagine, there are a variety of customer review sites at your fingertips. Some are so obvious you might overlook them, while others might surprise you. Here are a few of the best:

Google My Business Reviews

To fully utilize the power of Google, every business owner should claim their business on Google My Business. Once your business is claimed and verified, you can edit this listing and optimize it to your heart’s content—the more reflective of your business it is, the better. When someone Googles your business, this listing will be the first thing they see. The average consumer still holds Google in high esteem—and rightly so. A claimed and optimized Google listing will be enticing to reviewers, and those reviews will be the first thing potential customers see when they Google your company!

Yelp Reviews

You’ve probably heard of this one too. Yelp is one of the most popular customer review sites in the world. Every business needs to have a Yelp presence these days. On average, this platform gets about 142 million users per month. Consumers usually take those one or two negative Yelp reviews with a grain of salt, while always being more persuaded by the positive reviews. Encourage your customers to leave you a good review!

Facebook Reviews

This is a great platform for customers to communicate with you and other consumers. Everyone uses Facebook now, so if your company hasn’t utilized Facebook, we strongly advise you to do so soon. Consumers who don’t even rely on more popular customer review sites might stumble upon your business while browsing through Facebook. If you have a strong Facebook presence and your page is full of positive reviews, you’ll be a standout company in their eyes.

Reviews on Your Own Website

Yes, we can mention Twitter, Instagram, Foursquare, Better Business Bureau, and many other customer review sites for your B2B and B2C company, but none of these provide you with the same control a website does. With your own website, you can publicize your best reviews, your awards, accreditation, and more. A sleek, well-designed website with glowing testimonials and customer reviews will give any consumer the assurance they need.

When Social Media Goes Wrong

By Eve Mendelovitch

On October 16, 2017

In Blog

Social media can be a helpful tool for many businesses when it comes to adding a little extra to their SEO and providing a great platform for business-client interaction. Sure, building a Facebook page won’t lead to direct ranking, but the potential for link building is big, as well as building an audience. /

However, if one or two things go wrong, social media can have big real-world consequences for your business—whether you’re on it or not!

Ease of Sharing

The same thing that you can benefit so much from can be your downfall as well. How many times have we seen people in the public eye sticking their foot in their mouth via Twitter? Or having an old post from years ago brought up and criticized?

It’s always important to think before speaking, but in the case of social media, the record of what you say will live on forever. Even if you delete it, realizing after the fact that something you just said didn’t go over so well, is often too late.

Staff Representation

Before the age of social media, business owners would wonder what their employees really thought about their jobs. Were they enjoying it? Saying negative things to friends and family? Well, now anyone can have their say—and make it public.

The way your staff represents you online is important. Especially if they have a big following.

While it’s usually advised that employees be careful what they say online, it goes both ways. Reputation is important. Don’t lose yours by being a bad boss and getting called out for it online.

Everyone has Their Say

Which brings us to reviews. Staff, customers and anyone you can think of can have their say online. Even if you’ve avoided putting your business on directories and social media pages, if you’ve got a bad reputation, it will get out.

All it takes is one angry client or staff member to start the ball rolling and list you online. Then, whether you like it or not, you’re there for good and the only way to fight back is by taking control of your social media presence and communicating with bad reviewers.

Case Studies

It can be entertaining to look at businesses failing on social media, until it’s your business in the hot seat. Paying attention to what others did wrong can help you avoid making the same mistakes.

Coca-Cola

Posting an outdated map of Russia omitting Kaliningrad which was annexed following World War II, Coca-Cola had a brand-new hashtag following them around: #BanCocaCola. Applied to images and videos of people pouring their Coke bottles down the toilet, it wasn’t the greatest marketing move.

MTV Australia

Tweeting a suggestion requesting English subtitles on actresses America Ferrera and Eva Longoria at the Golden Globes doesn’t seem like the greatest idea. But MTV Australia thought it was a good plan. Needless to say, they suffered a PR nightmare.

Tay Tweets

Probably the most famous social media mess-up of recent years, Microsoft launched their AI Twitter bot and encouraged the people of the internet to help it learn. Well, if you know the people of the internet, you can guess what happened. Tay turned into a sexist, racist jerk in less than 24 hours.

The Final Words

Like many marketing tools, the powers of social media can be used for good, or evil. Compose carefully, research well and don’t let the trolls teach your account to be just like them.

Are You Sharing Reviews at The Right Time?

By Eve Mendelovitch

On January 6, 2017

In Blog

We’ve pointed at the importance of posting positive online reviews on your business Facebook profile in a previous post. It’s a great way to reach an audience beyond your own, help your brand gain momentum, and get new clients. Today, we’re taking it one step further and looking at the best times to share. Waiting a day, or even an hour, to share a positive review with your Facebook friends can have a tremendous effect on how many people see, share, and interact with your post, so it pays to know precisely when your audience is active.

When is the best time to post on Facebook?

You may be eager to share a positive review with your Facebook friends as soon as it’s received, but this might not be the best strategy. Just because you’re most active on social media during work hours doesn’t mean your audience is. In fact, research shows that Facebook users tend to be scrolling through their newsfeed on Wednesday at 3PM. Still, this doesn’t necessarily mean 3PM on Wednesday is the best time for you. Fortunately, Facebook offers a tool called Facebook Insights, which allows users to see when their audience is most active. With this information, you can see clearly the most effective time to post.

Use Buffer

If Facebook Insights shows that your audience is most active after you’ve already called it a night, you needn’t set an alarm – use Buffer. Buffer is a tool that shows members the best possible time to post, and unlike Facebook Insights, allows you to schedule a status update in advance. They offer a free version – it’s worth checking out.

Respond Promptly

Posting at the right time might not be enough to make you famous on Facebook overnight, but keep at it and you’re sure to see increased engagement. This means that you’ll be responding to more comments. A lot of online marketers recommend that you respond as soon you possibly can. Sure, being prompt shows that you care about what your customers are saying, but don’t let this recommendation stress you out. Feel free to enter the conversation at any point in a 24-hour period. Set aside an hour a night to make sure you’ve responded appropriately to every comment. If you don’t have time or don’t feel comfortable, enlist the help of a social media professional.

Closing

Facebook is always rolling out with new algorithms to increase relevancy and improve personalization. At LinkNow Media, we’re committed to keeping up with these updates to ensure we’re always providing the best Facebook tips! Keep stopping by!

LinkNow Media | Customer Reviews

The Web is Waiting For You

Tag: Facebook

Top 5 Sites to Get Reviews and Grow Your Business

1. Google My Business

2. Facebook

3. Better Business Bureau

4. Yellow Pages

5. Yelp

Looking to Grow Your Business with Online Reviews?

LinkNow Has You Covered!

Are You Sharing Reviews at The Right Time?

When is the best time to post on Facebook?

Use Buffer

Respond Promptly

Closing

Tags

Archives